What’s an O2O solution? O2O solution is often referred to as an online-to-offline solution. This strategy allows companies to expand their customer base by using a wider network of potential customers. Businesses can use the strategy to market to local and international audiences, depending on their sector. Businesses with physical stores or eCommerce interfaces can create audiences on both platforms […]
Tag: store
Petco Launches a Service-Oriented Store Model
Petco has left behind its big-box roots and is now opening a new type of retail store. This will offer pet-friendly amenities like dog baths, play yards, and treats that are suitable for humans to appeal to picky pet owners who might otherwise shun the main brand. The PetCoach pilot store in San Diego County, which […]
Changes in store models mean that C-Suite must harness technology change initiatives
We are used to hearing about stores closing down dozens of shops, but there are many new technologies that promise to revive those remaining. The options available to retailers who are trying lifesaving technologies are overwhelming. While it is a positive thing that executives have signed off on systems to improve the way their employees interact with […]
Retail store managers use five strategies to engage customers
Online shopping has grown rapidly in recent years. This is putting pressure on brick-and-mortar stores’ revenues. To give context, ecommerce sales have increased by $129 billion from 2013 to 2016. This represents an increase of 5.8 percent to 8.5% of total retail sales in America. 77% of the U.S. population has access to the internet as of 2015. More consumers […]
Lush Cosmetics Lowers Prices and Improves Service Through Store Communication Platform
Lush Cosmetics, a beauty retailer, recently launched a communication platform and workflow platform to help its managers and store associates. This app-based platform allows for regular communication between company executives and front-line employees in stores. Lush uses the platform for important messages such as product launches and merchandising displays. It also helps with in-store marketing campaigns. Lush previously […]
8 Proven Methods to Increase Store Efficiency on Black Friday
Black Friday is a serious game that has been in the works for many months. They have reexamined their operations and identified the areas they can improve in 2019. It’s a big business. For many retailers, their holiday performance is a key indicator of their year-end profits. Let’s say you aren’t one of those businesses that has […]
The new reality for non-essential retail: Can the store experience survive?
COVID-19 caused a major shift in the way we shop. Stores deemed not essential were closed and those that remained open were drastically altered. It was a difficult task to go to the grocery store. You had to wait in long lines, wear masks and keep your distance from other customers. These restrictions can feel uncomfortable […]
Tapping Into Shoppers Desires: How to Encourage Impulse Buying In Your Store
Impulse buying is the sudden and immediate purchase of a product without any pre-shopping intention. It occurs after shoppers experience an urge to buy, and is often spontaneous without any hesitation. We’ve all been there before: Just yesterday I bought a Baby Yoda Christmas decoration because it was adorable. The minute I saw the little […]
FAQ page is more important than you think for your store
Your site’s Frequently Asked Question page is more than a place to answer customer questions. It can increase conversion rates, improve customer loyalty and save you countless hours of customer service. This is the place to find information about shipping. It is also a place where you can clarify your policies (e.g. returns and cancellations) as well […]
How to choose a theme for your WooCommerce store
To create an online store, the first step is to choose a WordPress theme. There are many options available from a variety sources. They vary in quality and effectiveness. How can you choose the best theme for your store? It is important to understand why you choose a theme and what the attributes of a good one […]
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