Category: Blog

Why is O2O necessary for store owners?

What’s an O2O solution? O2O solution is often referred to as an online-to-offline solution. This strategy allows companies to expand their customer base by using a wider network of potential customers. Businesses can use the strategy to market to local and international audiences, depending on their sector. Businesses with physical stores or eCommerce interfaces can create audiences on both platforms […]

Everything You Should Know About Loyalty Programs

Together with our partner from Yotpo we recorded a webinar where we discussed how to build a successful loyalty program for a Magento store.   Loyalty program is a powerful tool that can be used for user acquisition and retention. Yotpo, an expert in loyalty and referral programs, has shared their insights on how to […]

How to Get Inventory and Keep Your Stockroom Clear of Clutter

Retailers face a lot of problems with inventory management. Inconsistency in inventory receipt can lead to inaccurate stock numbers and wasteful replenishment of inventory. Both are costly–and preventable–mistakes. This guide will show you how to create an inventory receiving process. It also includes bonus tips for getting new stock onto the shelves as quickly as possible. What […]

The Five Ps of Peak Performance: A Guide for Preparing Your Infrastructure For High Traffic

source https://business.adobe.com/blog/how-to/five-ps-peak-season-performance-guide-preparing-your-infrastructure-high Your journey to success during your peak season, whether it’s the traditional holidays or a specific period in your industry, starts with ensuring that your digital storefront’s infrastructure is up to the task. Your ecommerce website should be ready for peak season, regardless of what it looks like for you business. Adobe has provided […]

Three Ways Retailers Should Use AI to Increase Sales

The retail sector has enormous potential thanks to artificial intelligence (AI) technologies. These technologies are widely used in finance and healthcare. Total articles previously mentioned the potential of AI to revolutionize online shopping. But instead of dreaming about the future, let’s look at three practical uses of AI currently available for ecommerce sites. Review To help them find […]

Black Friday begins with a smaller crowd

The number of people who visit stores opening in the morning on Black Friday is lower than previous years. Reuters as well as the Los Angeles Times show that shoppers are getting less competition for bargains in-store. Adobe Systems has released new data that shows consumers are more likely to shop online for Black Friday deals. According to this […]

Online Retail’s Future is Offline

Retailers have had a busy year, to put it mildly. Most of the discussion has revolved around how brands should think digitally first. Drew Green, the CEO of Indochino (a made-to measure menswear company), ended the panel discussion at East with a powerful statement. Green stated, “I believe that in the next five year’s, every online brand in […]

Changes in store models mean that C-Suite must harness technology change initiatives

We are used to hearing about stores closing down dozens of shops, but there are many new technologies that promise to revive those remaining. The options available to retailers who are trying lifesaving technologies are overwhelming. While it is a positive thing that executives have signed off on systems to improve the way their employees interact with […]

Retail store managers use five strategies to engage customers

Online shopping has grown rapidly in recent years. This is putting pressure on brick-and-mortar stores’ revenues. To give context, ecommerce sales have increased by $129 billion from 2013 to 2016. This represents an increase of 5.8 percent to 8.5% of total retail sales in America. 77% of the U.S. population has access to the internet as of 2015. More consumers […]

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