Blockchain-Based Evidence of GDPR Compliance

Blockchain-Based Evidence of GDPR Compliance

Blockchain solutions can pose unique GDPR problems. Sometimes it is misunderstood, that “Blockchain’s immutability conflicts the GDPR’s right to be forgotten” policy. However, Dragonchain was built with privacy in mind. We can provide proof that blockchain is GDPR compliant. This will not expose any personally identifiable information. With respect to consent, this guarantees that personal data stored within will be protected.

Dragonchain keeps a tamper-proof, provably accurate on-chain audit log that demonstrates compliance and accountability to regulations (GDPR and HIPAA other). This allows users to manage preferences and keep detailed records of consent.

Dragonchain is a tool that automates consent tracking and management, including right to be forgotten and subject access requests (SAR). Our Proof Systems allow organizations to prove an event, its date and time, as well as who was involved in providing any service.

Dragonchain allows you to demonstrate compliance with all technical requirements (e.g. To address the multitude of regulations that industries face, Dragonchain provides a way to prove compliance with all technical requirements (e.g. GDPR, CCPA and the right to forget, subject access requests, data preservation).


Enhanced Blockchain-as-a-Service

Enhanced Blockchain-as-a-Service

Blockchain solutions were able to offer encryption, immutability, and some distribution in its early days. We saw more features being added over time, including tokenization and interoperability. There has also been a rise in Decentralized Autonomous Organisations (DAOs) in recent years.

The next generation of blockchain solutions is here and it has brought with it advances in parallel technologies like artificial intelligence (AI), IoT (Internet of Things) and decentralized identity solutions. These technologies will be intertwined over the next decade to provide enhanced blockchain solutions for businesses that offer more security, data integrity, precise analytics, and provable fact.

These enhanced Blockchain as a Service features can still be built by many other platforms. Dragonchain however, has offered several enhanced blockchain solutions over the years. Our enhanced Blockchain as a Service platform is able to interop with any traditional business system and/or blockchain to provide a greater value for businesses beyond just dollars and cents. Let’s take a look at some of Dragonchain’s enhanced Blockchain-as-a-Service capabilities.


Most blockchain service providers still struggle to create interoperable business systems. Most blockchain networks and traditional business systems cannot connect, and those that can are often difficult to use for end-users are restrictive. Interoperability protocols tend to focus on asset or token transfers. These protocols are too narrow to address the most real-world problems facing businesses today.

Dragonchain’s patent interoperability technology is focused on connecting all systems to a single blockchain. Interchain on Dragonchain allows businesses to use any blockchain network in a specific application case, while retaining their operational systems.

To connect systems that are not normally compatible, we use customized smart contracts. These smart contract can be integrated onto separate blockchains and interacted with each other to automate any task. This system is flexible and easily adaptable to make sure a future-proof system.

Dragonchain’s interoperability tech allows businesses to connect siloed and disconnected systems and networks within their organization. This is possible by using existing engineering resources that already know their customers and business to provide value to the market faster and with less risk.

Dragonchain’s four-dimensional approach provides maximum flexibility and useability to businesses looking to leverage blockchain technology.

Enterprise Smart Contract Orchestration

Smart contracts are used to automate and define workflows within organizations. Although these programmable contracts provide greater efficiency in business operations, they can be difficult to manage. Multiple smart contracts are required to accommodate complex workflows due to the small file size of smart contracts. This rigidity makes it difficult for businesses to adapt to changing business needs.

Dragonchain’s patent Smart Contract Orchestration software uses RESTful architecture to add smart contracts to ledged tasks in a workflow process. Businesses can add, modify, or delete any step in a smart contract system without having to rewrite it. The smart contract workflow allows for each step to be shown before and after any changes are made. This gives businesses flexibility and allows them to add, update or delete steps as needed.

Blockchain Trilemma Solved

Most blockchain platforms face challenges in creating a secure and scalable blockchain that is decentralized. This blockchain dilemma can lead to platforms having to sacrifice one component in order for the platform’s focus on the two others. Dragonchain is a foundational pillar that does not compromise security, scalability or decentralization. These elements are integrated into the architecture.


Blockchain implementations currently in use are not able to scale up to Enterprise level and often require expensive hardware that becomes prohibitively costly as the business grows. These systems are not capable of handling the volume of transactions required by global businesses. These platforms often face network congestion and higher fees when other businesses use them.

It doesn’t matter if it’s obsolete technology, increased transactions on the network or growth within business platforms that scale with hardware, this will need to be replaced. This is so important that Gartner predicted in 2019 that 90% of Enterprise blockchain platforms currently in use will need to be replaced by 2021. It’s 2022, and most of the blockchain platforms that are in use today still scale via hardware.

Dragonchain’s Scalable architecture

Dragonchain has a unique approach for scaling. Our patented architecture allows us to scale vertically and horizontally. Each business blockchain interacts independently with Dragonchain’s verification platform Dragon Net. Dragon Net is a network made up of independent, decentralized blockchains that verify and validate each business transaction using five levels of consensus called Context-Based Verification.

Dragonchain’s Economic Scalability

Dragonchain uses a scarcity model that is based on time to economically scale blockchain networks and avoid fee volatility. TIME is used to stake a business node. This allows it to set and lock a fixed fee for each business transaction. This ensures that the business is not dependent on other networks and does not experience congestion or increase in fees.

TIME determines the amount of transaction fees that are paid to each business transaction block by users who run verification nodes.

In January 2020, we demonstrated the system’s infinite scaling ability by holding a 24 hour live demonstration where a quarter of billion transactions (250 million+), were completed entirely on an operational network. This demonstration was for a single business system. However, any user can scale it further by running multiple systems simultaneously.

Scaled deployment

Dragonchain’s patented interoperability technology allows for the rapid deployment of Enterprise Blockchain solutions. Interchain draws its inspiration from the same models that are used to operate the Internet, RESTful architecture pattern and Linux/Unix system. Businesses can deploy to Amazon Web Services, Microsoft Azure, Google Cloud Platform and other standards-based cloud platforms using our architecture. Our environment allows businesses to have their developers deploy smart contracts and other blockchain-based systems quickly and easily using tools and resources they already know (e.g. Linux, Docker, etc). This allows businesses to have more control over the deployment and implementation of blockchain systems.

Hybrid Blockchain Architecture to Secure and Prove Your Identity

Functional systems must be designed to ensure security for businesses. Dragonchain’s primary goal is to protect business data. Dragonchain can be confidently said to be the most secure platform in the world.

Dragonchain employs a hybrid blockchain architecture that combines private blockchains to protect privacy with multiple public chains to provide transparency and measurable security. Businesses can protect their proprietary and private data using their own private blockchains and only send the proof of transaction for decentralized verification. This architecture allows businesses the ability to segregate data in order to minimize data breaches.

An important side note. This architectural approach to data separation allows businesses to keep GDPR and CCPA regulations in place. It also protects sensitive data like personal identifiable information (PII) unlike other blockchain platforms.

Dragonchain is more resilient than any single blockchain to a 51% attack. A nefarious actor must hack the entire business’s blockchain and all 1,200 blockchains on Dragonnet’s consensus network Dragon Net.

Quantum Encryption Integration

Dragonchain’s hybrid blockchain architecture integrates quantum-safe encryption, signing and cryptography capabilities. Businesses can use our quantum encryption capabilities to ensure their data is secure at rest on their private Blockchain, as well as when it is validated on public Blockchains and shared with partners.

Dragonchain’s Decentralized Blockchain Platform

Dragonchain uses a hybrid approach for decentralization. Each business that uses the Dragonchain platform has its own private blockchain. This private blockchain can be customized to meet the business’s needs and objectives. To reduce the risk of sensitive business information being distributed over an uncontrollable, decentralized network, the private blockchain for businesses is essential. Dragonchain allows businesses to decide if and where decentralization makes sense for their business.

A robust blockchain system will still require decentralized verification. The architecture allows businesses to choose which information they want to send to decentralized verification. Dragon Net, Dragonchain’s network of independent distributed verification blockchains that validate every business transaction, is protected by all public blockchain networks connected via Interchain (e.g. Bitcoin, Ethereum, Binance Smart Chain. This measurable proof can be used by businesses to verify each transaction, without having to release any proprietary or private information.

Enterprise NFTs and tokenization

Dragonchain allows businesses to use customized tokens that allow them to transfer assets faster, with greater security and lower costs. These tokens, which can be either internal or exterior, can be linked to standard legal agreements through smart contracts.

Dragochain’s scalable Enterprise FFT (ENFT), model is a great option for businesses looking to explore Non Fungible Tokens. To motivate their partners and employees to comply with regulations, submit KYC or reduce their carbon footprint, any business can create a number of unique ENFTs. These ENFTs can be used by businesses to control access and track events in a supply chains to ensure data integrity.

Dragonchain has created more than 160 million NFTs through since January 2021. These NFTs can be interoperable with any other public blockchain, and provide a bridge to Web3 integration for businesses with traditional business models.

Technology that is proven to be fair

Dragonchain’s proven fair technology can be used by businesses and organizations who conduct giveaways or contests. To determine the winner of a contest, the system uses the future block haveh of Bitcoin or Ethereum.

Provably fair technology can be used to prove fair gaming or esports. The technology can be used to track and map character traits, performance, and also prove gameplay and events in real time.

Decentralized Identity

Businesses should implement a decentralized identity system to minimize liability for holding sensitive data. Dragonchain’s decentralized identity system, Factor allows businesses to prove that users are not bots and can be verified and measured as to their authenticity.

Factor is a tool that helps businesses protect their customers’ identities by breaking down identifying information into components called factors. (e.g. First name, last name and physical address. Social Security Number (SSN), birthdate, etc.

After these factors have been verified, the proof can be distributed to interested parties. The actual data will not need to be revealed. This reduces the chance of having to collect and validate identifying information repeatedly during the Know Your Customer (KYC), process.

To verify the identity of Internet of Things smart devices (IoT), factor technology can also be used. IoT devices can access systems to verify that they are authentic and have not been altered. This security measure will ensure the IoT device’s access to systems is protected from malicious actors.

Artificial Intelligence and Machine Learning Capabilities

Dragonchain’s interoperability technology, which is patented by Dragonchain, can combine blockchain and smart contract with advanced artificial intelligence (AI), and machine learning (ML), to achieve powerful results.

The blockchain can store AI/ML training data for measurable proof and automated reproduction of results. This will reduce or eliminate liability when AI/LM is applied in high-risk cases like healthcare and safety.

Supply Chain Applications

Dragonchain’s strong Line-of-Sight supply chains capabilities can be combined AI/ML to help analyze large amounts of data, understand relationships and provide visibility into operations. This will support better decision-making.

Dragonchain’s unique, scalable architecture allows it to capture any AL/ML action on-chain, even if that action seems insignificant at the time. Businesses can easily look back at past AI/ML actions to prove their true status at any point in the past. This allows for a detailed analysis of the entire historical system with great confidence and also provides pathways to improve AI/ML-training.

Health Systems

Dragonchain combines AI/ML-driven health applications with blockchain to analyze fitness data and medical data for better Health and Wellness recommendations and outcomes.

Smart second opinions can be provided by AI/ML-powered blockchains. Prescriptions or procedures can be validated using a smart contract that has a complete on-chain knowledge. Dragonchain’s proof system allows for multiple healthcare professionals to receive results without having to release personal information.

AI/ML Personalization Behavior System

Dragonchain’s unique ability to combine our patented behaviour mapping system with AI/ML is what makes it stand out. This platform can be used for incentivizing users to follow a process that improves their outcomes and also to gain valuable feedback to help with platform analytics.

AI/ML can be incentivised to take certain actions by technology. AI/ML can be programmed in a way similar to human behavior to encourage them to take specific actions. Then it is rewarded for completing the process in the most efficient and accurate manner. This results in a more efficient and precise AI/ML-powered system.


Here are four ways digital transformation can help you reach your sustainability goals

Here are four ways digital transformation can help you reach your sustainability goals

People are rethinking sustainability priorities after the pandemic-related events in the last two years. The government is enforcing regulations. Financial managers and investors are now considering sustainability criteria when making investment decisions. Customers and employees are becoming more conscious about the environment and seeking out brands and employers that share their values. These forces together are creating a new corporate agenda. Sustainability is rightfully at the center of operational and boardroom management discussions.

A new report from IBM’s Institute for Business Value , “Sustainability is a transformation catalyst: Trailblazers transform aspiration into actions,” shows that only 35% have taken action on their sustainability strategy. Only 4 out of 10 companies have identified the sustainability drivers or initiatives that will close their sustainability gaps. Only one-third of companies have integrated sustainability metrics and objectives into their business processes.

To achieve sustainability goals, businesses need to have actionable environmental insights. However, current methods can be cumbersome and complicated, which requires intensive manual labor, climate- and data science skills, as well as computing power to fully exploit their data.

Digital transformation can help companies remain resilient, adaptive, and profitable in the new era. These are just four of the ways that a comprehensive data- and AI strategy can help you reshape your business around a sustainability agenda.

A resilient infrastructure is created

Companies must extend the lives of their buildings, bridges, and water lines to meet the challenges of climate change and diminishing natural resources. Companies can use digital transformation to fulfill sustainability commitments to find new ways to improve their processes, reduce costs, reduce waste, attract new clients, build brand loyalty and adopt new business models.

AI-powered remote monitoring can help organizations predict and avoid problems. They can also conduct condition-based maintenance using operational data and analytics to reduce downtime as well as maintenance costs. Companies can reduce their spare parts stock by having a better asset management. A company can cut down on energy costs by identifying small problems before they become bigger and more costly.

A transparent and trusted supply chain is built

Visibility is essential for supply chain leaders. They need visibility to track exactly how much inventory they have, where they are located, and what it’s worth. This can cause them to over-order and tie up too much capital. It’s also difficult for supply chain leaders to share data and transparency with their suppliers of deep tier. This makes it extremely difficult to track products from origin to delivery in a safe and controlled manner. This makes it more difficult to identify and protect brand reputations from supplier risk.

To achieve supply chain sustainability goals, organizations need a global, accurate and real-time inventory view. They also need to be able to trust each other’s data. AI can help companies reduce inventory that is not being sold, cut carbon emissions from logistics moves, optimize fulfillment decisions-making and minimize waste.

Get business insights from the environment

Highly developed predictive tools are needed for companies that are exposed to many external factors. Unilever, a consumer goods company, needs data to predict the impact of environmental factors and make sustainable decisions. Desjardins Insurance, a Canadian insurance company, wants to be able to predict the impact of disruptions on policyholders. For example, clients could receive advanced warnings about hailstorms in order to take preventive action. Companies can use AI-driven prediction to plan for and respond in the event of weather events. This is done using a mix of third-party and proprietary geo-spatial, weather, and IoT data. This automates and streamlines management of environmental risk and operationalizes the underlying processes to achieve environmental goals, such as carbon accounting and reduction.

Global economy decarbonization

Utilities will play an important role in the energy transition over the next few years by helping to accelerate global decarbonization via clean electrification. This is the process of replacing fossil fuels and producing electricity from renewable sources like solar, wind, and hydro. They will also need to have a comprehensive asset management plan for the operation, maintenance, and life cycle of these renewable energy plants. Digital transformation is key to decarbonization. It will allow electricity ecosystems to deliver clean energy in safe and reliable ways to consumers.


All businesses are now entering a new era in digital reinvention thanks to innovations in AI and hybrid cloud. IBM is uniquely placed to assist our clients in achieving Sustainable Development Goals.

IBM partners with companies to provide five levers for digital advantage in this rapidly changing business environment. These levers include the ability to predict and shape data-driven outcomes and automate at scale to productivity and efficiency. They also secure all touchpoints, modernize infrastructures, and transform businesses with new technology-driven digital models.

UX is crucial in Crypto End User Adoption

UX is crucial in Crypto End User Adoption

The user experience (UX), in crypto products, is often poor because there isn’t enough investment.

Most investment goes into cryptography, technical research and backend engine engineering. Front ends for blockchain-based applications often are “just enough” to get the job done.

This observation is important because it is our concern about the adoption of crypto-based apps by end users. The UX of an application’s application greatly influences the long-term adoption. After spending considerable time developing Web2 products, I believe this.

The Enhancement of UX through Web 2.0

It was around 2010, when I met someone from Google’s UX research team. This was the pivotal moment in my life.

Until that point, I thought of releases as features. What features will be shipped with this release? The end-user pieces were referred to as the “user interface” or “frontend.” Only features that had to be shipped.

The process they went through to ship Android releases was described by a Google UX researcher. Their process included a large UX component.

UX research and testing involved bringing random people onto the streets, giving them pre-configured Android phones, and recording video and timing data as the subjects completed various tasks. They would ask people to “schedule an appointment” and “call this number.” Next, they would record data about the subjects’ taps, their time spent completing the tasks, and what mistakes they made.

The team would then analyze the data, iterate on the UX, move buttons, make things more prominent, and then run the tests again with another set of people to compare the data sets. This was only one aspect of their UX research.

When I saw the amount of effort Google put into its products’ UX and usability, I was completely amazed. Google and Apple have dominated the mobile market because of their focus on great UX.

Advanced UX techniques such as the one mentioned above are common in the Web2 world. There are often separate design and UX research groups within an organization.

One thing that struck me when I moved from the Web2 space to the Web3 space was the fact that many blockchain projects lack UX and design functions. People with backgrounds in economics, finance, and software engineering naturally gravitate towards cryptocurrency. This results in heavy weighting in teams that are made up of people from these backgrounds. One reason that crypto has faced difficulties in gaining adoption is the relative underrepresentation in UX and design backgrounds.

UX can be used to reduce the learning curve

It’s not hard to see that crypto has many concepts you need to understand in order to use many products. You will need to know concepts such as accounts, public keys and private keys, signing, block heights, finalization, and many others.

However, learning new concepts can be a barrier to adoption. End users will still learn new concepts and mental models if they are clear and motivated.

The concept of operating system concepts such as files, folders and processes was once new. These concepts and their graphical representations were intentionally chosen to be a replica of real-world concepts and to help people onboard and create the right mental models to work with computers as they became more common.

This example shows real-world mimicry in action. It is a screenshot from the original iPad note-taking app.

Image sourced from this blog:

It is both completely unnecessary and intentional that the physical legal pad has some resemblance. It aids the user to create the right mental model.

Things like URLs, HTTP, FTP and IP addresses were exposed directly to end-users in the early days. These were easy for non-technical users to learn to use, despite their rough edges. A poor UX is not due to conceptual complexity. Clear concepts and the right motivation for users to want them to learn them are key.

Web3 World: Introducing UX

No matter what product it is, better UX will improve end user adoption. We will only improve our UX if more people have UX and design expertise. If we want to build products that are user-facing, then these skills should be valued as much as those who work as backend engineers.

You don’t have to do much at first. Use existing resources to improve UX for crypto. To improve your product, you can engage a freelance UX designer. It is better to have them as part of the product’s development process, rather than having them “make it look pretty”. Many of the user flows and concepts have been established by this point and are hard to change.

One of the most important lessons from the past 10 years of Web2 is the importance of UX in software adoption. I hope Web3 builders will not have to relearn this and instead incorporate design and UX into their products as first-class investments and teams.


Get a discount on your flight and hotel for Binance Blockchain Week Paris

Get a discount on your flight and hotel for Binance Blockchain Week Paris

Main Takeaways

  • The Binance Blockchain Week Paris 2222 conference will take place on Wednesday, September 14th through Thursday, September 15th.
  • This event will take place in Palais des Congres in Paris and will feature the top experts in Web3, Blockchain, and all things Crypto.
  • When you pay with crypto on, you get a discount on your flight and hotel if you are flying from outside Paris.

This is how you can get discounted flight tickets and accommodation when you pay crypto via You don’t have to wait until the Binance Blockchain Week Paris is over!

Binance Blockchain Week Paris 2022

Binance Blockchain Week Paris will be held from Wednesday, September 14th to Thursday, September 15th. It features the most prominent figures in crypto. Fireside chats, informative discussions, and keynote speeches by respected crypto pioneers are all part of the program. Binance Blockchain Week Paris will take place in Palais des Congres. Non-Parisian residents are advised to be prepared before heading to the City of Light.

Are you ready for Binance Blockchain Week Paris We’ve got you covered!

Save on Flights and Accommodation by Paying With Crypto Now!

Did you know that flights are usually more expensive after three weeks? The law of demand dictates that the sooner you book your flight, you will pay more than your friend who booked it earlier. Book your tickets in advance to save money for your Paris trip! You may also be able to take advantage of special deals on travel platforms that offer even greater discounts. Book a hotel room and save up to 40% Book early and take advantage of’s special deals! Book via and get an additional 5% discount by using BTake5Off

This is good news for globetrotters. To make the most of your Paris trip, you can book crypto-based travel activities. Enjoy your post-pandemic travel revenge in Paris and take in all that the City of Light has. offers tours that allow you to enjoy art, fashion, and gastronomy in Paris.

How to Pay with Crypto

  1. Register for a Binance Account or log in to your existing Binance Account.
  2. BNB allows you to top up your Funding Wallet. Verify your identity first if you are a new user.
  3. Visit a crypto-friendly travel company like
  4. Search for a hotel or flight for the dates you want to travel.
  5. After you have settled on a tour itinerary, enter your traveler details to make payment.
  6. Choose [Crypto] for your payment method, then select [BNB].
  7. Click [Payment received] Once your transaction is processed, you will receive an email confirmation or e-ticket.


What should you pack for Binance Blockchain Week Paris These are some travel tips!

What should you pack for Binance Blockchain Week Paris These are some travel tips!

Main Takeaways

  • Binance Blockchain Week Paris 2020 will take place from Wednesday September 14 through Friday September 16.
  • When you pay with crypto on, you get a discount for flights and accommodations from Paris.
  • You can convert local currency using a peer to peer (P2P), marketplace before you go. Convert with no fees using Binance P2P to make the most of your travel budget.
  • You can enjoy a smoother travel experience by visiting crypto-friendly merchants at the Binance Marketplace.

Are you ready to pack your bags and head for Binance Blockchain Week Paris? We’ve got you covered!

Binance Blockchain Week Paris 2022 will be a three-day event that features a conference and a meet-up. From Wednesday, September 14 to Friday, September 16, expect fireside chats and insightful discussions as well as keynote speeches by prominent figures from the crypto world.

The Binance Blockchain Week Paris will take place in Palais des Congres. We’ve put together a few useful crypto travel tips for non-Parisian residents to make your trip to the City of Lights smooth.

Style with Crypto

Even the most experienced traveler can’t escape cramped and crowded transit. We know from personal experience that even short-haul flights feel long, which makes us anxious upon our arrival. With the right tools, preparation and patience, you can still remain calm after a 22-hour flight.

Convert currencies

Most travelers need to exchange currency prior to their trip. Many choose banks, foreign exchange shops or airport kiosks.

To exchange currency at the bank, there will be additional fees and some banks will charge a higher price. Although foreign exchange kiosks and airport kiosks can be convenient upon arrival at your destination of choice, their conversion rates are not the best.

Unlike other traditional methods, allows you to make crypto-to fiat exchanges using your preferred payment method with zero fees.

Take the right card

Your packing list may be different now than it was pre-COVID, but one thing is certain: your credit card. Your trip will be even more enjoyable if you have a credit card that maximizes cashbacks and offers other perks.

The Binance Visa Card allows you to receive up to 8% BNB cashback on eligible purchases, and there are no ATM withdrawals, foreign currency, or annual fees. What are you waiting to do? Now is the time to book your flight and accommodation using your Binance Card. Book your flight or accommodation through to receive a 5% discount

Find crypto-friendly merchants

If you are looking to live the crypto lifestyle while traveling, the Binance Marketplace is a great option.

You don’t need to hail a taxi to get to the Binance Blockchain Week event from your hotel. You can book a Splyt ride via the Binance app, and pay using your Funding Wallet crypto balance.

Bonus: Are you traveling with a friend? To introduce them to crypto, send them a Binance gift card.

Double-check your essential documents

Avoid unnecessary stress and unexpected surprises by making sure your visa, COVID-19 vaccination certificate and other travel documents are current.


Paris, Binance Blockchain Week: Bringing Pop Art to Web3

Main Takeaways

  • Binance Blockchain Week Paris takes place September 14-16 at the Palais des Congres de Paris.
  • Find out about the hot topics and guest speakers through our panel spotlights.
  • Web3’s Bringing Pop Art to Web3 will examine some of the most significant changes Web3 will make to the art world.

Join us at the Palais des Congres de Paris to attend Binance Blockchain Week Paris in September.


The event will be held from September 14-16 and include two days of thought-provoking panels about Web3. On the last day, attendees who have purchased their tickets for the Binance Super Meetup will be invited to an exclusive meetup. If you wish to attend, make sure to choose the Binance Super Meetup option when checking out.

These are the main themes that our Binance Blockchain Week Paris speakers will tackle this month:

We’ve provided some sample presentations of what you can expect at the conference for those who are interested. Our panel spotlight, Hitting the Right Web3 Note — showcased the discussion that is about Web3 and the music business. Our second installment of the Binance Blockchain Week Paris panel spotlight series, Bringing Pop Art on Web3, is our second edition.

Bringing Pop Art To Web3

Pop art was born in 1950 as a celebration and commentary on the restrictions of fine art.

The arrival of pop art in the Web3 world may signal a seismic 21st century shift that could forever alter how people perceive and interact with art.

Web3 opens up new possibilities for artists and pop icons, which our guests will discuss. We’ll discuss not only the implications for creators but also the role of collectors and audiences in this new Web3-powered art industry.


Six HR documents that every small business must have in order to comply

Six HR documents that every small business must have in order to comply

You want to be able to focus on your employees and grow your business and not worry about compliance and penalties. You can keep your employees updated and audit-ready by making it a habit to record and track important HR paperwork.

Here are six HR documents that every small business should keep track of if you’re unsure where to begin.

  1. Onboarding and recruitment: It is important to ensure that your recruitment strategy is compliant with labor laws. This will help you create a positive candidate experience.

  2. Employee handbook This document assists employees in working in accordance with your organization’s policies. This document often clarifies the mission, values, codes of conduct, compensation, and benefits of your workplace.

  3. Payroll paperwork. Payroll laws vary from one region to the next. Be sure to document offer letters and employee leave and attendance data as well as personal information, employment status and payment details, in accordance to local regulations.

  4. Training documents: Compliance documents must be kept safe for audit purposes. Training programs can be made more efficient by keeping other documents, such as budgets and training handbooks.

  5. Performance documents The proper recording of appraisal forms, self review forms, and appraisal letters makes it easy for managers and employees to conduct performance reviews.

  6. Exit documents It is important to keep track and maintain a record of all signed resignation letters, termination letters, references letters, exit interview questions, and exit interview answers.


Poor knowledge management can have devastating effects on your company

Poor knowledge management can have devastating effects on your company

The management and use of knowledge resources is a key factor in an organization’s overall growth. Access to the right information at the right time is essential for employees to be able to complete their tasks on schedule and remain productive. Employees may not be able to access the information they require when organizations fail to invest in the right tools and processes. This could lead to increased production times, which can impact the organization’s success.

Below are some reasons that poor knowledge management could hinder your business’ growth.

  • Employees will spend more time searching for information if it is not organized and easy to find. This can lead to lost productivity.
  • Employees may create duplicate information if they are unable to find or hide relevant information in the organization. This can lead to inconsistencies and waste of time.
  • Inefficient solutions may be delivered to customers if there is not access to customer feedback, research insights and requirements documents.
  • Incorrect, inconsistent, or poorly managed information can affect the quality of the organisation’s decisions.

Businesses can organize and make information easily accessible to their employees by using the right tools and a good knowledge management strategy. This allows employees to use the information to drive growth and facilitates continuous flow within the company.


8 questions to consider when evaluating marketing automation software

8 questions to consider when evaluating marketing automation software

For its many capabilities, marketing automation has been praised a lot. It automates every marketing technique possible, but it does so in a more efficient way. Businesses are searching for Martech (Marketing Technology) platforms that will simplify their work and help them grow their businesses.

Investing in quality automation tools is like investing in customer relationships. They always pay off. How do you find the right marketing automation tool to fit your needs? It can be difficult to narrow down the right platform for your business, given the sheer number of options available. This article will help you if you have decided to invest in marketing automation software, but are unsure where and how to start.

Here are eight questions to ask when evaluating marketing automation software.

What’s the scoop?

Find out what users have to say about the platform that you are considering purchasing. Ask other marketers about their experiences with the software to find out what problems they solved and what new challenges they faced. Ask your experts in-house about their expectations, and get their feedback.

You can also find independent reviews on sites such as Capettera and G2 Crowd. These sites offer professional punditry and user reviews about the software you are considering purchasing. You will be able to gather information from the public and begin to identify where to start.

What are its features?

Marketing automation encompasses more than email marketing. Marketing automation encompasses all marketing processes from lead generation and nurturing to retention and conversion. Is the automation software solution able to bridge the gap between marketing and sales? If so, can it be scaled as your business grows. Consider the features that you need and make sure your solution includes them.

Check if the platform allows you to comply with your country’s or regional regulations. You should check if the platform is GDPR and HIPPA compliant. It is equally important to let your customers know that their data will be safe.

What integrations is it capable of supporting?

Marketing and sales teams work together. Data migration becomes more complicated as your company grows. Is the platform compatible with your CRM software or does it have its own CRM ecosystem that allows you to transfer data easily?

There are many SaaS platforms that your marketing automation software can integrate with, apart from CRM. These integrations should be tested to ensure they work properly. If they don’t provide integrations through third party sites such as Zapier, they should. Before you make a decision, you might need to know which tools you want to integrate with which tools.

Is the vendor able to provide quality support?

It takes a lot of work to build an automated system. This is something that most vendors are aware of and offer easy onboarding. Quality ongoing support is what you want, in addition to comprehensive onboarding. It’s possible that you will need technical assistance at any time. Find out how fast and precisely they can resolve your problems.

Unread emails or chats will not be of any assistance. You should choose a platform that offers phone support. Be aware of their hours of operation and the languages they offer support in.

How can documentation be forgotten? To help users navigate their applications, a business must provide sufficient help guides and release notes. It is important to provide enough thought leadership content to educate users.

Is it possible for all my team members to use it?

Collaboration increases innovation and improves communication. All members of your marketing team must use the software together. You should check how many users can be added to an account, and how many accounts you can fit in an organization. An account that only has one user is not fraternized and will not benefit you. You can request additional users from vendors. It is important to find vendors who are willing to work with you over the long-term.

How scalable can the software be?

Trends change over time and the marketing landscape is constantly changing. For consistent growth, businesses must adapt to these changes. Your automation platform must grow with your business to meet new demands. Ask the vendor about how scaleable their software is. What will they do to keep up with the changing trends in marketing automation? Newer software and programs are constantly being developed thanks to AI improvements. Every company that is innovative strives to embrace digital transformation.

How much does it cost overall?

You shouldn’t be discouraged by the software’s cost. You don’t have to choose software that is low-cost if it’s important to your company’s marketing success. You should look for software that fulfills both your pricing and functional requirements. You don’t have to spend a lot or be penny-pinching.

Avoid hidden fees and excessive charges that the company may charge. Pay close attention to the pricing structure of your vendor. Are they charging for subscribers or a host of features? What does their billing do for your business? You shouldn’t be tied for years to a product that isn’t serving your needs. If they have a contract, make sure you understand it. It is always a good idea to avoid vendors that bind you by any contract. You can save money by assessing the total cost of your purchase.

What is the best way to measure performance?

The famous saying goes “What gets measured, gets improved.” – Your marketing automation software should be able to track, measure and manage your campaigns as well as your ROI. No longer is it enough to measure the overall revenue. It is important to understand what causes an increase or decrease in your returns. Your software should have flexible, customizable, quality dashboards that can measure the success of your campaign. You can discover new trends and insights by analyzing the performance of each marketing item. This information allows you to make data-driven decisions that will lead to more conversions. You will be able to see if your marketing is working for you.

It’s your turn…

After you have mastered the basics of marketing automation software evaluation, these are the questions to ask before you throw your hat into the ring. It is important not to get carried away with empty software. Instead, choose the one that delivers what it promises. Marketing automation software that can be used to power the entire marketing effort of your organization is in fashion!

Marketing success!


VAT Recovery – The Why and How

VAT Recovery – The Why and How

Small and medium-sized businesses often don’t understand VAT recovery. Although business owners are aware that they have the potential to recover some of their foreign and local VAT, they don’t have the financial resources necessary. There is no limit on the amount of VAT that can be recovered. Even small expenses like VAT for a cup coffee add up. This method can typically be used to recover about 4% of a company’s total travel expenses.

It is true that VAT recovery can be complex and the rules vary from one country to another. Add in foreign languages and the fear that a tax authority might make a mistake, and it is easy to see why small businesses would prefer to write off VAT as an expense than to allocate resources to recover their funds.

Simpler VAT Recovery

WAY2VAT to Zoho Expense automates almost all aspects of VAT recovery, allowing you to reclaim VAT and protecting you from trying reclaim for ineligible purchases.

Once you have scanned your tax receipt, the system will automatically reconcile your invoice with expenses and sort local and international expenses.

  • The platform scans tax invoices stored in your system for local VAT. If the incorrect documentation is found, the platform will either get the correct documentation from the vendor, or alert you to obtain it from the vendor. It then prepares your monthly VAT reports, which you can submit to your local tax authority.
  • The process for foreign VAT is the same. Instead of requiring you to submit forms, however, WAY2VAT sends your tax forms directly the foreign tax authority.

The funds are transferred directly from the tax authority to your account.


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