Transform Your Business with Cloud Integration Automation

In today’s fast-paced business world, digital transformation is critical for businesses to remain competitive and efficient. One aspect of digital transformation is cloud integration automation, which enables businesses to connect various cloud-based applications and systems seamlessly. By implementing cloud integration automation, businesses can streamline workflows, improve productivity, and reduce costs. In this article, we will discuss the benefits of cloud integration automation and how it can transform your business.

What is Cloud Integration Automation?

Cloud integration automation is the process of connecting various cloud-based applications and systems through APIs (Application Programming Interfaces) to create a unified and streamlined workflow. This integration allows businesses to automate routine tasks, such as data entry and report generation, reducing manual intervention and improving efficiency. Cloud integration automation provides real-time access to data and information, enabling employees to work together seamlessly, regardless of their location or time zone.

Benefits of Cloud Integration Automation

  1. Improved Efficiency

Cloud integration automation streamlines workflows, reducing the need for manual intervention and improving efficiency. By automating routine tasks, businesses can complete tasks more quickly and accurately, leading to increased productivity and revenue.

  1. Enhanced Collaboration

Cloud integration automation provides real-time access to data and information, enabling employees to work together seamlessly, regardless of their location or time zone. This enables enhanced collaboration, improving communication and productivity among employees.

  1. Better Data Quality

Cloud integration automation improves data quality and accuracy by exchanging data between different systems seamlessly. This enables businesses to make better-informed decisions and gain more reliable insights.

  1. Increased Agility

Cloud integration automation provides businesses with increased agility by enabling them to react quickly to changing market conditions. Integration enables businesses to adapt to new systems and technologies seamlessly, enabling them to innovate and compete more effectively.

  1. Cost-Effective

Cloud integration automation is cost-effective for businesses, especially when compared to manual intervention. These solutions are often scalable, enabling businesses to adjust their usage as needed, reducing costs and optimizing operations.

Conclusion

In conclusion, cloud integration automation is a powerful tool for businesses looking to transform their operations and remain competitive. By improving efficiency, enhancing collaboration, improving data quality, increasing agility, and reducing costs, businesses can improve their operations and achieve their goals more efficiently. Whether you are a small business looking to streamline your operations or a large enterprise looking to improve performance, cloud integration automation can help you achieve your objectives. With its many benefits and the power of the cloud, cloud integration automation is becoming increasingly popular among businesses of all sizes and industries.

Commercetools: What should you know?

Technological developments, changes in consumer habits, and new needs have all contributed to the growing popularity of e-commerce. Today’s businesses are slowly moving towards headless eCommerce. We will be introducing Commercetools, and all that is known about this headless platform.

What’s Commercetools?

First, let’s find out what Commercetools is. Commercetools, a next-generation software company, is dedicated to offering a cloud-based commerce platform. It helps to create data blocks that will enable digital commerce to flourish. Commercetools, its software, is an API-first platform. This means that it treats APIs as products, and not as parts of larger software entities. This helps retailers increase their brand value by enabling commerce teams to create engaging digital commerce experiences for all users, even the future. With over 75 extensions and integrations, the platform caters to large and medium-sized enterprises.

Benefits of Commercetools in business

Commercetools, a leading headless commerce software, stands out as it brings many benefits to businesses. This platform provides a separate, logical front-end experience that is completely independent from the back end. Software gives businesses complete control over designing user interfaces and connecting to other devices and channels. Firms can also be fully cloud-based for faster performance. The business won’t need to worry about slow performance, insufficient scalability or data security.

Commercetools is also fast and extensible. This headless platform allows for high speed time to market. It is possible to choose the configuration that you prefer, and not its code. This allows for a more agile and efficient approach. This platform will deliver a true Omnichannel Experience to Businesses. It has very flexible commercial logic so that the platform can seamlessly serve the entire business. Commercetools gives users the feeling of being omnichannel. No matter which platform you sell on, Commercetools will help you provide the best user experience.

Have access to Commercetools

Commercetools can be understood and its benefits for businesses. This is the right time to give Commercetools a look and to sign up. If your company is large and requires assistance with moving to headless commerce and its extensions will make your business more profitable and help you build a lasting reputation. This platform is great for businesses of any size, small or large. They will be able to scale up and reap more profits in the long-term.

One of the fastest ways to connect is through ConnectPOS.. This cloud-based POS system (point-of sale) has powerful features to manage business operations. It’s one of only a few systems that allows this connection. This will make it easy for your business to transition quickly to headless commerce.

Conclusion

Commercetools can help you and your company access it easier.

The race to the cloud: Attaining long-sought value

  • Cloud commitment has increased over the past two decades, with more 86% of companies reporting an increase on cloud initiatives in the last year.
  • The tipping point is reached when all are committed to achieving full cloud value. Heavy adopters achieve the expected outcomes at a faster rate.
  • Cloud migration is not over. Companies continue to harness the power of cloud.
  • Companies are moving to more difficult, critical work. There are still many obstacles that remain.
  • These five key principles can be used to help companies overcome any obstacles and achieve maximum value.

The next level of business opportunities

These past two years have seen a rapid transformation with COVID-19 being a pivotal point. As companies were under tremendous pressure to ensure their businesses thrived in a world of rapid change and remain competitive, cloud commitments soared. They were supported by economic prosperity and signed large deals with cloud providers. These agreements gave them the opportunity to set higher goals about how cloud could help their businesses grow, adapt, and be more efficient.

Companies are now at an inflection point. Companies are now at a new inflection point.

Total Enterprise Reinvention is possible only if there is a strong digital foundation, powered by the cloud. This will allow you to gain competitive advantage. Continuous commitment is required to reap the full benefits of cloud. To realize the expected outcomes and unlock the next level of innovation, organizations must shift their focus from “getting there” towards “getting value”.

 

To unlock the next level in innovation, organizations must shift their focus from “getting there” towards “getting value”, and then “operating within the Cloud Continuum”.

In our latest “state-of-the market” research, 800 IT and business leaders were surveyed around the world to find out how far they are in their cloud journeys and what value they see from cloud investments. Respondents were also asked to identify the biggest barriers to realizing that full value. This research builds on our 2018 and 2020 inquiries into the same topic.

86%

Many companies have reported an increase in cloud initiatives’ volume or scope since 2020.

57%

Maintenance represents a significant portion of IT resources.

Unprecedented commitment to cloud

A total 86% percent of the companies we surveyed reported an increase in their cloud initiatives from 2020. Those already in the cloud are jumping further. In the early 2021 [3], approximately 50% of workloads were committed to the public clouds, while 35% were in the private cloud. On average, 32% of workloads are transferred to private clouds (which includes both virtual and private models).

Data also suggests that multi-cloud and hybrid cloud are the new norm. Nearly all cloud users use hybrid cloud services (hybrid), and many others use multiple public cloud providers (multicloud).

The future holds the full value

Nine out of ten companies report that they have achieved significant cloud value. However, only 42% of them report that they have achieved their expectations on an average basis (just five percentage points more than 2020).

Figure 1. Percentage of respondents reporting that they have “fully achieved,” their cloud outcomes as compared to previous reports

The most successful outcome is, with 45% reporting that they have achieved the expected value. The greatest upside to business enablement is unlocking core digital capabilities and continuing innovation that are necessary for total enterprise reinvention.

Cost savings is still the most difficult outcome. Only 39% of respondents reported that they had met their expectations, a mere two percentage points increase from 2020. This is a frustrating result for many. However, cost effectiveness was a key selling point for cloud computing. Organizations must adopt modern architectures and operating models in order to reap the cost savings. To provide transparency and manage today’s complex IT environment, they should use FinOps.

Who is achieving more?

We found that less than half of companies surveyed said they get everything they expected from cloud. Compare the responses from global respondents to find out what they think about your industry.

Top 3 Most Completely Attained Results

Business enablement

Improved service levels

Speed

 

Business enablement

Improved service levels

Speed

It is not surprising that those who achieve greater results are those further along in cloud computing.

Figure 2. Percentage of respondents that say they have achieved all their expectations based on adoption level.

Heavy adopters are still achieving their goals more often than low (36%) and medium adopters (21%). Even among heavy adopters, however, the rate of fully achieved outcomes is not increasing as fast as expected. Only two percentage points have been seen over 2020, which indicates greater challenges and greater ambitions.

Higher achievement levels correlate with higher use of third-party managed services: Nearly half (45%), of companies that achieve their goals are using managed services to a great extent.

The Cloud Continuum: Awakening

Cloud is more than just a way to operate in a digital world. It’s also where innovation and reinvention happen. Cloud has become a dynamic continuum with powerful capabilities that spans the entire spectrum of public, edge, and everything in-between. Cloud Continuum is a powerful tool for maximizing the value of your cloud investments.

We asked companies to share their current cloud journeys in order to gauge how they approach cloud. Nearly 7 out 10 respondents (68%) still view their cloud journeys as incomplete. 32% of respondents consider their cloud journeys complete and feel satisfied with their ability to achieve their business goals. 41 percent of respondents acknowledge that their cloud journeys continue and evolve to meet changing business requirements.

Figure 3. How respondents best describe their current cloud journey

It appears that those who are satisfied with their cloud journeys are more successful than those who continue to improve. We believe companies are missing greater value opportunities by closing their cloud journeys. Technological innovation is changing the landscape. The “completed” group reported spending 40% less on innovation and business reinvention than those in the “continually evolving” group (44% vs. 40%).

Enterprise reinvention is a strategy that allows companies to grow, adapt, learn, and change as new opportunities or risks present themselves. In a changing market environment, companies that remain still are left behind. Many companies consider their journeys over and are putting themselves at risk by not realizing the value they bring to the table.

Navigating through a series of stubborn obstacles

Companies that are committed to the cloud will be closer to their full potential, but there is still much to do. Why isn’t value rising with so many companies increasing their cloud efforts? The answer may be simple: greater complexity brings greater challenges. Many companies have already figured out the low-hanging fruits and are now moving to more complex, business-critical systems and applications.

One thing is certain, they don’t have a single obstacle that holds them back. All of the problems companies have had to deal with over the years continue.

Figure 4 – Top Barriers to Realizing Expected Cloud Outcomes

” Security risks and ” complexity in business and operational change” were cited as the top barriers this year. 41% ranked them among their top three overall. The third barrier is “Legacy app modernization”, which 39% of respondents listed as their top three. Although “lackof cloud skills” may not be the biggest barrier to value, 39% of companies rate it as a top three concern. This is unchanged since 2020.

Comparatively to previous reports, complexity and security continue to be the most frequently cited barriers. As in our 2020 report, only 10% of all barriers were reported from top to bottom.

 

Although some obstacles have been reduced incrementally, none has fallen below 30%. None have reached the definitive front-runner position.

This is a common occurrence in major transformations: If you have to deal with multiple obstacles simultaneously, if you do not solve for all of them, it can lead to diminished returns. Companies making steady progress against this formidable array of obstacles shines a positive light on the data.

How to crack the value code

Companies who had invested significant resources and effort over the past two year to the cloud were in the right place at the right time. Today we are entering an era of greater uncertainty and economic abundance. Every dollar, cloud or not, must be qualified.

Companies must “crack” the code to cloud value. Identify specific use cases to help them focus their efforts. Technology was once the disruptive force. Technology is now the enabler, a guarantee in turbulent times. It is essential to show strong commitment and embrace reinvention as a strategy for achieving real business agility, efficiency, and growth in cloud computing. These are the five practices that companies should adopt to unlock future opportunities and maximize their potential.

5 practices to maximize cloud value:

1. Ensure industry and business advantage

Cloud can be a powerful tool for change. Prioritize use cases based on time-to-value, and align investments with emerging business strategy.

2. Cloud Continuum – Design and orchestrate

Cloud can be used as an operational model and strategic enabler. Focus on the right mix and combination of capabilities and services in the Cloud Continuum.

3. Data and AI can unlock new value

Data Excellence is the next frontier in industry competitiveness. Companies will be able to compete and grow by generating the right insights.

4. Reimagine your operational model and people

Cloud value cannot be sustained by technology alone. To thrive in the Cloud Continuum, companies must transform their processes and people.

5. Master cloud economics

Cloud spending must be managed and optimized by companies with transparency and oversight. This will allow for a shift in the discussion from cloud cost to cloud worth.

Conclusion

The new tipping point is that migrating to the cloud is an essential but not sufficient step in cultivating and driving continuous reinvention. Now is the time to define and use cloud as an operating system to integrate data, AI, applications and infrastructure to improve operations and accelerate growth.

Cloud is a journey that companies can continue on their way to develop new skills and capabilities. And hopefully, enjoy every moment of new value-discoveries.

[1] Sky-high hopes: Navigating the obstacles to maximising cloud value (2020

[2] Cloud Outcomes Perspectives: Expectations vs. Reality Reality (2018)

[3] Cloud Continuum Research 2020: Always-ready for any opportunity

source https://www.accenture.com/us-en/insights/cloud/cloud-outcomes-perspective

Optimize Azure App Service with IBM Turbonomic

Announcing support for Azure App Service plans.

As public cloud expenditure continues to rise to a forecasted total of USD 591.8 billion in 2023, FinOps initiatives have gained momentum for organizations across industries. In fact, expenditure has been scrutinized to the extent that 81% of IT leaders have been directed to reduce cloud spending by the C-suite. In an effort to support our customers, IBM Turbonomic Application Resource Management has continued to build on its cloud and Platform-as-a-Service (PaaS) optimization capabilities.

IBM Turbonomic now supports Azure App Service

For cloud engineers and administrators running applications hosted on Azure App Service and struggling to control costs, IBM Turbonomic provides continuous optimization you can safely automate to get the most out of your PaaS investments. IBM Turbonomic provides dynamic vertical scaling—so App Service plans (ASPs) are never overprovisioned—while also automatically eliminating unused ASPs.

Upon implementing these new capabilities for our customers, IBM Turbonomic has delivered immediate and tangible outcomes, including one customer in the healthcare industry that was able to reduce their annual Azure App Service costs by 27% without compromising application performance.

What is Azure App Service?

Azure App Service is a fully managed Platform-as-a-Service (PaaS) that allows users to quickly deploy and run enterprise-ready web and mobile applications for any platform or device on scalable and reliable cloud infrastructure. This service comes with built-in infrastructure maintenance and security patching. App Service users pay for the compute resources they provision based on the App Service Plan pricing tier they select.

How can IBM Turbonomic optimize Azure App Service?

Let’s see how IBM Turbonomic provides continuous optimization so applications hosted on Azure App Service always perform at the lowest cost.

Dynamic vertical scaling

IBM Turbonomic automatically generates vertical scaling actions for Azure App Service plans. Vertically scaling an Azure App Service plan is accomplished by changing the instance type to increase or decrease the resources allocated to each virtual machine underlying the plan. Through dynamic vertical scaling, IBM Turbonomic can now ensure Azure App Service plans are always appropriately sized to optimize performance at the lowest cost. The screenshots below show the Action Center where Turbonomic customers can execute scaling actions. The Action Details of an App Service plan scaling actions are also illustrated:

Action Center

Action Center

Action Details

Action Details
Action details

Deleting an unused plan

IBM Turbonomic can continuously identify and delete “wasted” Azure App Service plans. A “wasted” App Service plan is a plan that was created, but has no applications actively drawing resources from it. By reducing their Azure App Service plan count through automated wasted plan remediation, customers can achieve significant savings and eliminate unused resources.

Below, you can find the Action Center where these actions are executed and the Action Details for this action type:

Action Center

Action Center

Action Details

Action Center

Achieve FinOps goals through trustworthy automation

As the discipline of FinOps continues to build momentum, organizations will turn to a variety of solutions to close the gap between their forecasted and actual cloud spend. While popular cloud cost-management strategies like budgeting, forecasting and cost allocation provide valuable insight, they often leave engineers and administrators guessing when and where to take action to reduce cost. For organizations looking to maximize their return on PaaS investments, IBM Turbonomic provides a proven path that will enable engineers to execute and automate cost optimization actions, delivering tangible outcomes both immediately and continuously.

List of the Top 4 Digital Bank Platforms: The Pros and Cons

Digital banks platforms allow you to securely and conveniently manage your finances via digital devices. These platforms offer a variety of services and features, thanks to the rapid technological advancements. This article lists and evaluates the top 4 online banking platforms. We will be comparing their unique offerings with critical components to help you select the best one for your financial needs.

TOP 4 DIGITAL BANKING PLATFORMS

BACKBASE

is the leading digital banking platform. It offers innovative solutions for businesses who want to improve financial services and better serve customers in digital age.

Pros and Cons of Backbase:

  • Intuitive and user-friendly interface
  • You can customize the platform to suit your specific business needs
  • Strong security features protect sensitive financial information
  • For seamless user experience, integrates well with third party systems
  • Offering a variety of parts, and functionalities to support digital banking services

Cons Of Backbase:

  • Inexperienced users face a steep learning curve
  • It can be resource-intensive and may require substantial hardware and technical support.
  • It is more expensive than other digital banking platform options

SmartOSC Fintech is the preferred partner for Backbase implementation. SmartOSC Fintech, a leading implementation partner, is known for providing end-to–end services and expert knowledge in digital banking platforms. They are known for their ability to deliver smooth, efficient implementations and help companies achieve their digital transformation goals. SmartOSC Fintech offers a cost-effective way to maximize the benefits from their chosen digital banking platform.

NUBANK

Nubank, a leader in the Digital Banking Platforms Market, offers innovative financial services via a user friendly smartphone app.

Smartosc solutions : BUY NOW PAY LATER, LOS, CDP, EKYC, DIGITAL ONBOARDING

Nubank Advantages:

  • Mobile app with intuitive design and ease-of-use
  • Offering a complete range of financial products that includes credit cards, loans, savings accounts, and more
  • No surprises or hidden costs
  • Secure sensitive information using state-of the-art security measures
  • It is easy to sign up and save time

The disadvantages of Nubank –

  • Only available in Brazil and Mexico at the moment
  • Offerings a broader range of services than traditional banks
  • Rely on the app mobile for financial management and transactions
  • It may not work for all types transactions or services.
  • You can contact us via email or the app to get customer support.

REVOLUT

Revolut is a well-known digital banking platform. It offers a wide range of financial services, including multicurrency accounts as well as foreign exchange. This makes it one of the most prominent players in the online banking platforms.

The Advantages of Revolut

  • It is easy and quick to sign up
  • Multi-currency support enables seamless international transactions
  • Access to a variety of financial services, including loans, savings, and insurance.
  • We use cutting-edge security methods to protect personal and financial data.
  • Web interface and mobile app user-friendly

Disadvantages in Revolut:

  • We have limited options for customer service, primarily via the app or by email.
  • Dependence upon the app for financial management, transactions
  • Acceptance for some transactions and services is restricted
  • Some services may have higher fees than traditional banks.
  • Users have raised concerns about the app’s technical problems.

TINKOFF

Tinkoff is a well-respected digital banking platform, known for its innovative approach as well as wide range of financial services. This has helped it to cement its position in the digital banks platforms market.

Advantages Tinkoff

  • A wide variety of financial services are offered, including insurance, loans, and investments.
  • Security protocols that are cutting-edge ensure the safety of financial and personal information.
  • Simple to use mobile app and user-friendly website interface
  • Customer rewards and cashback programs that offer lucrative rewards for customers
  • Sign up quickly and easily to save time

Disadvantages Tinkoff

  • Only available in Russia at the moment
  • The app is required for financial management, transactions and other purposes.
  • Limited customer support options are available via email or the app.
  • Traditional banks may charge higher fees for some services than May.
  • Some users have reported technical issues with the app.

CONCLUSION

It is crucial that consumers and businesses have access to the top 4 digital bank platforms, which are Nubank, Backbase, Revolut and Tinkoff. It’s crucial to evaluate each forum and identify the features that best suit their needs. You can maximize the benefits from the platform by working with a trusted implementation partner such as SmartOSC Fintech.

Important steps to use integrated automation

If you’re looking to enhance the efficiency of your business, boost productivity, and minimize mistakes, integrated automation is the ideal choice. But, implementing integrated automation isn’t easy for all businesses particularly those who did not have automation prior to. So, today’s article will provide you with the essential steps to integrate automation into your business operations.

Roadmap for Using Integrated Automation

Refer to this article:

Gather Requirements

Every business will have its own systems for various purposes, since there isn’t a standard system for integration. First, you must identify and clarify your ideas and requirementsthat you expect to have in your automation system. It is also important to share your requirements and ideas with system integrators in order to have a seamless and consistent deployment. Integrating automation that adheres to your expectations and requirements will help you improve your business without any barriers.

Do the Research

Once you have decided which specifications and requirements you wish to integrate into your automation, now is the time to study and evaluate the operational impact of the subject and the possibilities for your desired features. To get the best advice and begin the official design process, you’ll require the assistance of an analyst from your business.

Design The Architecture

Next, you need to design the structure of your automated integration. To decrease the risk of errors and other dangers when integrating, integrators need to have the foundation of a solid system. The team should then develop an integration process that connects different components using blueprints. The most crucial aspect of this procedure is the merging of data and ensuring seamless connectivity.

Design The System

This is the main phase of the process of integrating automation where the developers must do the real task of integrating various components to form the overall system. This phase is the most challenging and takes the longest duration. It will vary based the number of applications you are using and how big your project is.

Conduct The Implementation

After integrating the essential components into a unified automation, you must verify and test your system. You can identify bugs and immediately make adjustments to fix them. This will ensure that your customers get an effortless experience. There are many ways to optimize the automation you integrate in this stage by increasing loading speeds or reducing data consumption and so on.

Annual Check

Automation integrated is not the final stage of your operations. In order to ensure the smooth operation of your system and limit the potential risk, you need to do periodic maintenance on your system. An annual check will allow you to identify potential problems and devise effective solutions for upgrading your automation system, improve your user experience and ensure that the system is running smoothly.

Conclusion

Are you ready to implement an integrated automation system to your company operations? Atom8 is an excellent choice for those looking for automated solutions. It can help expand your business and keep employees productive during busy working hours.

Source: https://gritglobal.io/blog/critical-steps-to-apply-integrated-automation/

The most effective enterprise tools for communications to speed up integration

Effective communication tools are essential to companies that grow and get more complex. Communication is crucial when it comes to managing teams remotely or different locations across the globe. In this post, we’ll go over some of the best enterprise communication tools that are designed for rapid integration, so you can ensure that your company stays connected regardless of the location of your employees.

Wrike

Wrike is a basic navigation structure that lets users to move between various areas, files, tasks and files. You can quickly switch between your home screen as well as calendars, dashboards, or timesheets. Additionally, you can get access to the notifications stream. The application provides a range of customizable solutions, based on whether the business is marketing or professional services.

Wrike has more than 400 native connectors that include connectivity to the most well-liked software for managing files from Google, Dropbox, and Salesforce along with sales and marketing platforms like Marketo and Salesforce.

Related Posts:

Blink

Blink is a communications solution for the particular requirements of desk-less workers who, up to now had not been able to access the same top-quality technology as their colleagues at HQ. It blends workplace messaging, a corporate feed that is social media style to facilitate top-down communication as well as the ability to create a directory cloud storage as well as office analytics, surveys, and more into a single tool.

Utilizing Blink’s APIs that are open that allow you to create new connections for current systems or make use of existing integrations with 3rd party systems like Jira, Trello, Office 365 and G-Suite. It is possible to access Blink using your browser and it is compatible with Android, iOS, Windows and Mac.

Microsoft Teams

Another reliable communication tools from an established developer with a solid name is Microsoft Teams. MS Teams provides communication services for companies of all sizes and can compete well with Slack and other well-known Slack rivals.

MS Teams interfaces with all Microsoft products. This includes Adobe Creative Cloud and SurveyMonkey. It is an application for communication, and connects with many channels including email, Google apps, social networks, and many numerous other. It is able to interact with essential cloud services such as Dropbox, Drive, and OneDrive.

Fleep

Through an integrated interface using appear.in, Fleep provides audio and video conferences, in addition to private and group chat. It allows file sharing, document management, and options for creating discussion forums.

Fleep can integrate with other tools for managing projects such as Trello, Confluence and Trello. It is also compatible with all popular social media platforms as well as commercial applications such as Dropbox as well as Google Suite. The Fleep API may be used to sync with other applications.

Troop Messenger

Troop Messenger does more than just provide a chat window. It offers a variety of features and was designed to improve internal communication between groups of any size, ranging from small teams to large enterprises.

Overall, this product is superior in terms of feature providing and meets every requirement you might have for communications tools, in addition to additional features. Its primary functions are voice-video calling, video conferencing, desktop sharing, file sharing, and instant messaging.

In Conclusion

Communication is crucial for any company, but it’s particularly important for enterprises that have multiple locations as well as remote employees. The best communication tools can speed up integration and decrease confusion. These are some of the most effective enterprise communication tools that you can get today.

Source: https://kincloud.io/best-enterprise-communication-tools-for-faster-integration/

Learn to explain the difference between upselling and cross-selling

Upselling and cross-selling are two popular sales techniques that are often confused. While both involve offering additional products or services to customers, there is a big difference between the two. Upselling is about convincing customers to buy a more expensive version of an item they are already interested in, while cross-selling involves recommending related items that customers may not have considered. 

Understanding the difference between upselling and cross-selling can help you use these techniques to boost your sales.

 ►Related Posts:

Definition of upselling and cross-selling

Cross-selling entices customers to purchase related or complementary products, whereas upselling motivates them to purchase a comparable higher-end product than the one under consideration. Although they are frequently used interchangeably, both have unique advantages and work well together. 

When done correctly, upselling and cross-selling increase income without paying the ongoing costs of various marketing channels while giving clients the most value possible.

Upselling and cross-selling are identical in that they both focus on adding value to customers rather than restricting them to previously met products. In both cases, the company goal is to boost order value and educate clients about alternative product options they may not be aware of. 

The key to success in both is fully understanding what your customers value and then delivering products and features that match their needs.

Focus of upselling

When upselling to customers, comparison charts are frequently used. Increase AOV and help customers leave happier with their purchase by letting visitors know that other models or versions might better suit their needs. Companies that succeed at upselling help buyers comprehend the value they will receive by purchasing a higher-priced item.

Focus of cross-selling

Cross-selling refers to the marketing of goods that fill complementary, supplementary demands that the initial product did not. For instance, a person buying a blow dryer might cross-sell a comb. Cross-selling frequently directs customers to goods they would have bought anyhow; by presenting them at the appropriate time, a retailer assures they make the sale.

It is common in all sectors of business, including banks and insurance companies. While life insurance is frequently recommended to customers purchasing auto insurance, credit cards are frequently cross-sold to people opening savings accounts.

Cross-selling is frequently used in eCommerce, including on product pages, in checkout processes, and in lifecycle campaigns. It is a very efficient strategy for getting clients to make repeat purchases by showing them the variety of a catalog. 

Cross-selling can introduce customers to products they were unaware you had, boosting their trust in you as the best shop to meet their needs.

In Conclusion,

Upselling and cross-selling are both great techniques to increase sales, but they should be done in different ways. Upselling is convincing a customer to buy a more expensive product or version of the same product. Cross-selling is recommending a related product that may also interest the customer. 

Source: https://gritglobal.io/blog/difference-between-upselling-and-cross-selling-explained/

The Ultimate B2B Marketing Guide

The Ultimate B2B Marketing Guide

Targeting the right audience is key to any marketing campaign’s success. Even the most well-designed campaigns can’t deliver the desired results if they aren’t targeted at the right people. Marketing to organizations and companies requires a completely different approach to marketing to individuals.

Different buying decisions are made by businesses than they do for individual shoppers. This guide will explain how B2B marketing works, and how you can use it to attract the right buyers.

 

What is B2B marketing?

 

B2B Marketing is the process of selling products or services to businesses, rather than individuals. B2B companies sell products to other businesses via intermediaries like wholesalers, retailers, distributors.

B2B buyers are more involved in the buying process than consumers. A purchasing committee reviews every aspect of the product before making a decision to purchase it. This process can take weeks or months.

The deal is good for a long period of time once the purchase has been made. If the product or service meets business requirements consistently, you may have a loyal customer.

It is therefore necessary to have a unique approach to marketing to businesses. B2C marketing (or business-to-consumer) sells directly to customers.
The following is a comparison to help you understand the differences between them.

Marketing B2B or B2C

 

B2B marketing differs from B2C marketing in many ways.

B2B customers are motivated by logic. B2C customers are motivated by emotions.

B2B customers are looking for the best products and services that will improve their business without compromising their profits. They will spend a lot of time researching and studying your solution to determine if it is the best one for them. B2B customers can benefit from customer education to help them make the right decision about purchasing your offer.

B2C customers, on the other hand, have a simpler purchase motivation. They are motivated by emotions such as FOMO (fear or missing out). Many times, they make decisions based on the ads’ appeal. They don’t have to think much and are often able to do the job quickly.

B2B marketing is for an entire team. B2C marketing is for one person.

The purchase decisions of a company’s customers are made by several people: the purchaser, the finance officer and sometimes the CEO. Each person on the command chain needs to be convinced that your solution meets their requirements. This requires marketing communications that reach every member of the command chain.

B2C customers are the ones who make the purchasing decisions, though their family and friends can sometimes influence them. If you can identify the needs of B2C customers, they will almost instantly purchase the product, even if you consult someone else.

B2B marketing demonstrates expertise. B2C marketing demonstrates empathy.

When describing the benefits of your product to B2B customers, it is important that you have industry knowledge. Building trust is important by showing your industry knowledge and understanding of the challenges faced by your customers. It is normal to use industry jargon and logic arguments.

B2C customers may be turned off by complicated language. Customers prefer to hear them express their feelings and be understood. Customers will be more comfortable with a casual and informal tone than using industry lingo.

Best B2B Marketing Strategies

 

These are the top B2B marketing strategies that will help you launch a successful B2B campaign. While many of these strategies can be used in B2C marketing, their execution is different.

Develop a B2B Marketing Strategy

To launch a strategy, the first step is to create it. It is crucial to establish the foundations before you start working with any marketing channel. Your campaigns will run smoothly if you have a solid foundation. Any future challenges will be swiftly resolved.

These steps are necessary for B2B companies to create a cohesive B2B strategy.

Step 1: Define your target market and create buyer personas

B2B marketing targets a specific audience. It is important to define the buyer personas for each campaign. Contrary to B2C marketing where you can communicate a general message but B2B marketing requires you to be specific about who you are speaking to.

Marketing to the end user of the product will be different than marketing to the Finance Manager, who would approve the purchase. You would want to convey the ease of the product’s use to the end user. You’d like to discuss the ROI and affordability with the Finance Manager.

Understanding the buying process for your solution and all stakeholders involved will help you create the right buyer personas.

Step 2: Choose the right marketing channels

B2B marketing requires specific channels that you should use. You don’t have to be on every platform. Find out which channels are most popular with your customers. If you want to appeal professionally to them, then you should choose a professional channel.

Avoid inappropriate channels as it will reflect badly on your brand.

Step 3: Establish metrics to track progress

As with all other marketing strategies, it is important to have metrics that will help you know when you are doing the right thing. B2B marketing is complex. You need specific metrics to measure your success at each touchpoint.

This will allow you to modify campaigns before the campaign is complete, rather than running it through and finding out that it didn’t work.

B2B Social Media Marketing

 

Social media isn’t just for B2C marketing. B2B marketers can also use social media for brand awareness, leads generation, and building relationships with their target audience.

LinkedIn, Twitter and YouTube are some of the most popular social media platforms for B2B Marketing. Additional channels include Instagram and Facebook. B2B marketers have the option to use lead generation, content marketing and email marketing strategies to promote their businesses on social media.

B2B social marketing can be a very effective way to engage with other businesses when used correctly. It can be used to build consumer trust and humanize the brand.

It can be difficult to stand out in a crowded B2B market. These are some tips that will help you succeed with B2B social media marketing.

How to Be Successful in B2B Social Marketing:

  1. Quality over quantity when it comes to B2B marketing via social media. Do not try to post every day; instead, create high-quality content that resonates with your target audience.
  2. Engage and interact with your followers. B2B Social Media Marketing is all about creating relationships. Engaging and being interactive with your followers is key to this. Post interesting content regularly, ask questions and encourage discussion.
  3. Use multimedia boldly. Social media platforms often find ways to make multimedia more engaging. You can think of stories, reels, polls and documents as well as gifs and gifs. These features can be used to grab attention of your audience and to create interest in your brand.

To help manage your social media campaigns, you can always hire a social media agency.

B2B SEO

 

B2B SEO Marketing is the optimization of a website for search engines in order to increase visibility for relevant searches.

B2B SEO marketing should be focused on keyword research. This will help identify potential customers who use the terms to search for products and services similar to those offered by the company. B2B marketers will be able to use keywords to improve website content, metadata and link-building after they have identified the keywords.

B2B SEO Marketing can be time-consuming and complex, but it can help increase visibility and generate leads.

How to Be Successful in B2B Search Engine Optimization Marketing

There are many strategies that can be used to increase B2B SEO marketing success.

  • High-quality content should be optimized for keywords the company wants to rank for. The content should be informative and offer value to the readers.
  • Make sure that every page of your website is technically sound and error-free.
  • Link to your website from high-quality websites. This improves the website’s authority as well as its ability to rank for targeted keywords.

B2B Content Marketing

 

Businesses create and distribute content for their customers through B2B content marketing. B2B content marketing is especially important because customers are the most important factor in converting to your product or service. B2B content marketing is about driving leads and sales through providing useful information that solves problems for businesses.

B2B marketers are faced with unique challenges when it comes content marketing. They must create engaging and informative content. However, they must also ensure it is relevant for their target audience. There are many content types available, including e-books, podcasts, and blog posts. It can be difficult to know where to begin. We’ve put together a list of top content types for B2B content promotion to help you.

Best Content Types to B2B Content Marketing

  • Blogs can be a great way for your audience to stay up-to-date with industry news and trends. Don’t just rehash what others have said. To create original content, take the time to share your thoughts and perspectives.
  • B2B marketers also have the option of whitepapers. These reports will position you as an expert in the field and provide valuable information for your target audience. Your whitepapers should be well-researched, relevant and tailored to your audience.
  • Your company’s success can be showcased through case studies. You can show potential clients your capabilities by sharing success stories from other businesses. Make sure your case studies are informative and interesting, and highlight the challenges your company has overcome.

B2B content must be researched well, be relevant to the target audience, and be presented in an engaging manner. B2B marketers need to promote their content using both organic and paid methods.

Inbound Marketing

 

Inbound marketing refers to a strategy that focuses on attracting customers. This is in contrast to traditional outbound marketing strategies where companies go out looking for customers.

Inbound marketing is a way for businesses to succeed. They need to create relevant and interesting content that appeals to their target audience. You can create this content in the form blog posts, articles or infographics.

Businesses must also ensure that their websites are optimized for search engines to allow potential customers to find their content easily when they search for the relevant keywords. Businesses must also use social media to promote and interact with customers. Public relations can be used to establish thought leadership and B2B PR marketing can be considered part of the promotion.

Inbound marketing can produce more ROI than paid advertising if it is done consistently.

Demand Lead Generation

 

B2B marketers can use demand lead generation to increase customer awareness and interest in your product or service. The purpose of demand lead generation is to make your target audience aware of your brand and the solutions you offer.

Demand generation is not only about creating interest among potential clients, but also about building trust. When marketers want to reach a wider audience and increase brand awareness, demand generation is the most common place to use it.

Lead generation

 

B2B marketers need to generate leads. It is generating leads or potential customers for a company.

The process begins with a marketer identifying potential clients and then reaching out to them with a value-add offer in return for their contact information. After obtaining contact information, the marketer can continue to communicate with potential customers to try to convert them to paying customers.

It is vital for businesses to generate leads because it allows them to find new customers and increase their sales. It is also beneficial for companies because they can build relationships with potential customers, learn about their needs, and make connections.

Many lead gen companies are available to assist businesses in their lead generation efforts. These companies are experts in B2B lead generation and can offer a variety of services such as lead capture and nurturing and lead management.

Companies that are lead generation experts can help create lead magnets for their clients. These pieces of content help to attract leads and convert them to customers.

Demand Generation vs. Leader Generation

In the world of B2B marketing, demand generation and lead generation are terms often interchangeably. There is however a distinction between these two terms.

The process of creating interest and awareness about a company’s products and services is called demand generation. This can be achieved through a variety of marketing activities such as content marketing and search engine optimization.

The definition of lead generation, on the other hand is: It is the process of turning awareness and interest into leads. This is usually done through an offer such as a whitepaper or webinar. B2B marketers must understand the differences between lead generation and demand generation in order to be successful.

Referral Programs B2B

 

B2B marketers are always looking for new ways to grow their business and generate leads. A B2B referral program is one effective way to generate leads and grow your business. Referral programs encourage customers and partners to refer your products or services for other businesses or colleagues.

Referrals that are successful can help you tap into a large network of new potential clients. B2B referrals programs can help you build goodwill with existing customers and strengthen your relationships. A B2B referral program is a great tool to grow your business.

How to Make a Successful Referral Programme

  1. Identify your goals and target audience. Who are your ideal customers? These things will allow you to create a program that is more likely to be successful.
  2. Make an incentive to motivate your customers.
  3. Promote your referral program through multiple channels Use social media and your website to promote your program to your target audience.
  4. Make it easy to refer friends to your customers. You can use social media sharing buttons and create landing pages that are dedicated to referrals.
  5. Track conversions and adjust as necessary. Not every Referral Program is successful. You may need to try different promotional methods or incentives before you discover the one that works best for you. You can track how many referrals your business is getting and convert them into customers by keeping track. Then adjust your program accordingly.

Marketing that is Account-Based

 

Account-Based Marketing (ABM), a recent trend in B2B marketing, is a way for B2B marketers to quickly achieve huge success with their sales teams. B2B marketers use this strategy to identify and target high-value customers. ABM, unlike traditional marketing strategies that focus on acquiring new customers and focusing on building relationships with existing customers, is focused on driving growth in a small number of existing customers.

Marketers need to be targeted and personal in order to succeed with ABM. This means tailoring campaigns to each account. B2B marketers can create more successful campaigns by taking the time to learn the needs of each account.

Account-based marketing is a great way to drive business growth, but it does require a commitment to personalization.

B2B Email Marketing

 

B2B email marketing can be a powerful tool to help businesses reach their target audience and achieve their goals. It is important to understand that B2B marketing is different from B2C.

B2B marketers must consider the specific needs and concerns of their target audience when creating email campaigns. B2B email marketing must be targeted and strategic. It should also focus on the recipient’s needs.

B2B marketers can make sure that their campaigns are successful by taking the time to learn about the B2B email landscape. This will allow them to achieve the desired results.

Top Practices for B2B Email Marketing Campaigns

  • Send relevant and targeted content that is valuable to the recipient
  • Clear, concise messages should be accompanied by a strong call to action
  • Segment email lists to create personalized and targeted messages
  • Responsive email designs work on all devices
  • Make compelling subject lines to increase open rates
  • To improve and tweak later, always measure the results.

Cold emails are acceptable in B2B email marketing. This is what the B2B industry expects. Well-crafted cold emails won’t be interpreted as spam. This cold email could be your next big sale.

PPC (Pay Per Click) Advertising

 

Pay-Per-Click (or ) advertising allows businesses to pay a fee per click. PPC ads can be displayed on search engines or websites and are a great way to reach potential customers.

PPC advertising is a cost-effective method to generate leads and sales, as businesses only pay for clicks on an ad. PPC advertising can be targeted at specific audiences making it a great tool for B2B marketers.

Tips to Effectively Manage B2B PPC

  • Be sure to research your keywords. What terms are your target audience searching for? You should bid only on keywords that are relevant to your target audience.
  • Bid modifications and ad scheduling are available for B2B customers. Customers have specific times and dates at which they would most likely search your solution. B2B customers are more likely to search within the working hours than B2C customers, who may search for products 24/7.
  • Optimize desktop bids
  • Write targeted ads. Ad copy should appeal to your target audience. Include a call-to-action that encourages clicks.
  • Track your results and set a budget. To ensure that you get the best bang for your buck, it is important to regularly review your campaign performance.

Website Design & Development

 

Web design and website development are essential components of any company’s online presence. Website development refers to the process of building and coding a website. Website design is about the appearance and feel of a website.

A well-designed website will be simple to use and load quickly. However, a visually appealing one will convert customers into customers and be visually appealing. Web design and website development go hand in hand to make a business’ online presence.

It is important to have a team of professionals who are skilled in both web development and design to ensure your website is successful. A professional can help you ensure your website is consistent with your branding efforts or B2B branding. NinjaPromo has a team of experts that can help you build an online presence that will grow your business.

Influencer Marketing

 

Influencer marketing is about using key leaders to spread your brand’s message among a wider audience. Influencer marketing allows you to target the most influential social followers and engaged consumers rather than directly targeting a large audience.

It can be difficult to start Influencer Marketing because it involves connecting with key people rather than directly with the market. But, once you have identified the right Influencers, Influencer Marketing can prove to be a very effective way of reaching your target audience.

Influencer marketing can help you establish relationships with professionals and businesses in your industry. This can open up new possibilities.

Targeting and Retargeting

 

B2B marketing is all about reaching the right audience at the right moment with the right message. Targeting and retargeting are two of the most powerful ways to achieve this goal.

Targeting allows your message to be targeted at the right customer. Retargeting allows you to keep your brand top-of-mind for people who have shown an interest in your products or services.

These strategies, when combined, can be extremely effective in reaching your B2B marketing goals.

Video Marketing

 

B2B video marketing is a great way to reach your target audience and promote you product or service. B2B marketers using video are 87% less likely report positive ROI than those that don’t.

Engaging, informative videos that target your audience are the key to B2B video advertising success. You could, for example, create a video that demonstrates how your B2B software can save businesses time and money.

You could also create case studies videos to promote a B2B service. These videos would showcase the successes of your company’s clients in the past. No matter what approach you choose, make sure to plan your B2B video marketing campaign carefully and execute it well.

Wrapping up

B2B marketing can be more complicated than B2C marketing. This requires solid use of strategies such as competitive analysis, and other strategies like those listed above. B2B marketing strategies can help companies build industry authority and gain customers for life if they are done right. This B2B marketing guide will help you decide which method is best and how to execute it.

Take a look at the B2B marketing strategies listed above and think about how you can implement them to grow your company.

source https://ninjapromo.io/b2b-marketing-guide

Cybersecurity Predictions 2018, How did we do?

Cybersecurity Predictions 2018, How did we do?

Our 2018 Cybersecurity Predictions Report was published one year ago. We can now look back on our statements and assess the accuracy of our predictions as the year draws to a close.

Eight predictions were made for 2018, where we discussed regulations like GDPR, the consequences of ubiquitous encryption and the defense of aggregated data. We also discussed ransomware, insider threats, and cloud security. We also discussed the potential threat to data aggregators as well as the details of cryptocurrency hacks. Many of our predictions were based on the belief that privacy would be affected by many of them. The events of 2018 proved us right.

After reflection, we assigned scores according to the Report Card below.

 

It’s important to start early and often

We sought evidence to support or refute our 2018 predictions. It became clear that our 2018 forecasts were extremely timely, with several predictions being fulfilled within the first six months of the year.

Our 6-month summary is documented on our blog. At the six month stage, we gave a solid B+ grade.

Evidence to Support

Privacy is a fight for our back

Prediction: 2018 will see a wide and polarizing privacy debate, not only between governments but also between people.

Privacy issues were brought to the forefront with key moments that had a global impact in 2018.

Cambridge Analytica’s private customer data was likely to be remembered as the moment that raised privacy and data protection in the public consciousness. Facebook was penalized for “serious violations of data protection laws” and “failure adequately protect its users’ privacy.”

According to a survey by Forcepoint customers, privacy was ranked the number one security concern in 2018. (Source: TechValidate. TVID: 680-CB3-AE1). The General Data Protection Regulations were implemented by the European Union in May 2018. The EU initiative to consolidate the various data protection regulations across EU member countries and place emphasis on personal data protection has been discussed by the US Senate with inputs from Silicon Valley technology organisations.

Additional reading:

  • Amazon was forced by reports that virtual assistants were sharing personal conversations (in this instance, personal information)
  • British police began to use biometric data for identifying individuals on the streets of the UK.
  • Online advertising brokers have mapped the performance and physical in-store sales, leading to discussion about the implications of such data collection as well as its unintended consequences.
  • In August 2018,, the Mozilla organization announced that it would take a proactive stance regarding privacy-preserving features (such blocking third party tracking cookies) in Firefox63
  • The EU ePrivacy Proposals continue to ignite debate and action around the topic of protecting individual privacy in electronic communications.

GDPR: Panic Later, Procrastination Now

Prediction – Most businesses will not be ready before the GDPR enforcement date. Panic-driven policies and practices will make it difficult for companies to comply.

Forcepoint’s 2018 survey found that only 14% felt “completely prepared” for GDPR’s roll-out in 2018. (Source: TechValidate. TVID: 4E0-A7D-76A). Many businesses failed to comply with the EU regulations that prevented EU citizens from accessing non-EU websites on or around GDPR Day (25 May 2018). The GDPR accreditation includes 16% more websites that have adopted cookie consent policies than at the beginning of the year.

Large monetary fines may not have been enough to stop the flood of data breaches in 2018. Although Facebook was given the maximum penalty allowed by regulators for the Cambridge Analytica breach, the fine would have been significantly higher if the breach had occurred post-GDPR.

Additional reading:

  • Large airlines were accused of having lost credit card information during the year via Web scripts intercepting personal details and hacks to back-end systems resulting in leaks of passport data.
  • After it was revealed software bugs allowed access to accounts of 50,000,000 users, Facebook was once again prominent.
  • The UK’s ICO encouraged students use their data subject rights to obtain information about themselves, their exam performance, and the comments made by the examiner.

Disruption of Things

Prediction: IoT will not be held hostage, but rather becomes a target of mass disruption.

According to our 2018 survey, 76% of customers were concerned about security of Internet of Things devices and infrastructure within their company or supply chains. (Source: TechValidate. TVID: 6B7-B75-241). Given the nature of the devices, which are easily replaceable, and the reduced chance that ransomware would be applied to IoT, our prediction was that it would not. We saw many attacks on IoT in 2018, but not on the scale we expected.

Additional reading:

  • Cyberattacks are disrupting the IoT market. Bain & Company discovered that enterprise customers would purchase 70% more IoT device if they had security concerns addressed.
  • Radiflow, a security company, made the first discovery of a cryptocurrency miner within an ICS network. This is a sign of what’s to come in ICS/SCADA/IIoT environments.
  • Sophos discovered a bot that was attempting to denial-of service (DDOS), IoT devices.
  • FBI warns cyber threat actors that unsecured IoT devices can be used as proxy to anonymously pursue malicious Cyber activities.

Cryptocurrency Hacks are on the Rise

Prediction – Attackers will target systems that use blockchain technology to create digital currencies.

The number and unfortunately successful nature attacks on cryptocurrency exchanges in the last year was a highlight of the past year. This led to cybercriminals losing millions of dollars. This prediction was realized just weeks after our 2018 report was published.

These are just a few examples.

  • Tether reported a loss of $31 million due to an attacker externally. This had a knock on effect for all other cryptocurrencies that were against the dollar.
  • Bitcoin Gold reported that the Windows app they had hosted on GitHub was tampered with. The suspicious app was available online for more than 4 days.
  • Japanese cryptocurrency exchange Zaif was hack for $60 million.
  • The National Police Agency of Japan reported that cryptocurrency thefts totalled 60.55 billion Yen during the first half of 2018, with most of them targeting cryptocurrency exchanges.

Data Aggregators

Prediction: In 2018, a data aggregator will have its security breached using a well-known attack method.

Data aggregators, who combine data from different sources, are naturally a target for hackers. While these data collectors had their fair share of vulnerabilities and incidents, they were also subject to unforced errors. Malicious attacks are more common than those made by attackers. Our 2018 survey revealed that 59% of Forcepoint customers had privacy concerns, such as data collection and sharing. (Source: TechValidate. TVID: 73D-087-B4E)

Additional reading:

  • Facebook was fined the maximum amount allowed under the regulations for its role in the Cambridge Analytica investigation. The fine could have been several orders of magnitude greater if the incident had occurred after May 25, 2018.
  • When aggregated, Strava’s data collection about user’s exercise-related activities was shown to reveal sensitive locations . User privacy could also be affected by personal data.
  • A prime example of aggregated data is voter and census data sets. In 2018, a researcher discovered a large repository of 14.8 millions records containing US Texan voting records . This was on an unsecured server.
  • While GDPR is about protecting personal data, it is equally important to protect intellectual property. This was evident to the automotive industry when it was revealed that a common supplier to multiple manufacturers had data stored on an unsecure server.

Cloud Security

Prediction – Cloud technologies will increase the chance of Insiders being hacked

Our predictions highlighted the importance of credential management in cloud-based systems. We will be revisiting password habits and the dangers posed by insiders in our 2019 Cybersecurity Predictions Report. Cloud-adopters had difficulty with security configurations, but they also struggled with locking down access to cloud data.

Additional reading:

  • To access the corporate mail server at Deloitte, administrators used administrator credentials. Two-factor authentication (2FA), which was not accessible by password, had not been implemented.
  • A 2016 hack at Uber may still provide insights (and lessons learnt) about how a domino effect can be used to gain access to an AWS account via credentials left on GitHub repositories.
  • According to Gartner, the global IAAS public cloud service market grew by 29.5% in 2017. This highlights the desire to move to the cloud and the importance security systems.

Encrypted By Default – Implications For All

Prediction – An increasing number of malware will be MITM-aware.

Our prediction about MITM-malware didn’t come to pass in the way that we expected, but it was a prediction about ubiquitous encryption on the internet. Politicians and software vendors encouraged the adoption of HTTPS.

Additional reading:

  • The development team of Google Chrome created their plan for encouraging HTTPS adoption and began to release it with every new Chrome version. Chrome users are now able to see warnings about sharing private information with non-secure websites. HTTPS-enabled sites are accepted as the norm.
  • Even major websites still struggle with HTTPS. Governments failed to renew certificates and banks hadn’t migrated to httpS on their homepage. Common websites also had problems.
  • US Senators called for the adoption DoT (DNS Over TLS) and DoH (DNS Over HTTPS) technologies in order to preserve privacy as citizens interact with US government sites.

Industry’s Next Big Leap

Prediction – Workforce monitoring will be a priority for CISOs in 2018.

As CISOs promote their security and risk management plans to the business, they use a top-down approach. They first understand the business processes then translate it into technology and process requirements. There were many examples of best use cases to monitor the workforce and implement UEBA. These included the Continuous Diagnostics Monitoring program of U.S. government. Our data shows that there is still a gap in the perceptions and effectiveness of program managers and implementers.

IT teams face a challenge in balancing the right mix between prevention, mitigation, and detection. 2018’s events highlight this struggle. That is why we have worked hard to make it easier. Forcepoint is leading the charge for human-centric security solutions that are based on behaviour-based analysis. Dynamic Data Protection, which provides risk-adaptive protection, is the latest of these.

Cybersecurity Predictions 2018 Final Grade

Overall, we give ourselves a solid grade of B+ as we were accurate in most predictions. The theme of data protection and privacy preservation was the underlying theme for this year’s predictions.

2019 Cybersecurity Predictions

Just a few weeks remain before we release our 2019 Forcepoint cybersecurity predictions, which highlight themes of trust and cyber risk for the coming year.

Once again, we consulted our global cybersecurity intelligence and research teams as well our CTO-CISO teams. What predictions will they make for 2019? Will their predictions be compatible with yours.

source https://www.forcepoint.com/blog/insights/cybersecurity-predictions-2018-how-did-we-do

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