Tag: Personalize

Three key strategies to personalize at scale: Focus on financial services

New digital players have emerged as consumers try new brands and ways to purchase products. Our recent survey of top executives in the financial services, insurance and marketing industries found that 89% agreed customers have been rewired digitally. 80% of respondents said they have seen changes to customer journeys or completely new ones. The overwhelming majority of senior executives […]

Five Trends that Will Shape the Future of Brick-and-Mortar Retail

Did it prove to be a difficult year for retailers individually? No doubt. In the last year, we saw many businesses close their doors. The overall trend is positive for brick-and-mortar retail. According to the U.S. Department of Commerce, total retail sales increased by 6.9% in 2020 compared to 2019. ( via The Balance). 2020’s final take: $1.47 trillion. Even with […]

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