Tag: editorial

Why Editorial Brands will Rule Retail’s “Long Tale”

Ben Clymer, a native New Yorker, was working as a finance professional in 2008. He took a severance payment and enrolled at Columbia Journalism School. In his spare time, Hodinkee was launched. It is a blog dedicated to wristwatch enthusiasts. He would reveal that the name Hodinkee was derived from “hodinky”, a Czech word meaning wristwatch. Hodinkee, […]

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