Online shopping has grown rapidly in recent years. This is putting pressure on brick-and-mortar stores’ revenues. To give context, ecommerce sales have increased by $129 billion from 2013 to 2016. This represents an increase of 5.8 percent to 8.5% of total retail sales in America. 77% of the U.S. population has access to the internet as of 2015. More consumers […]
Tag: customers
How successful retailers create community spaces for customers
It started with “groceraunts” but has since spread to all aspects of the retail industry. Community spaces in retail stores have been proven to increase foot traffic and provide a better customer experience. Community spaces can be a cafe or wine bar, a bistro, or just a place to relax with Wi-Fi. They help retailers stand out […]
You can convert more customers with your Conversion Rate Optimization Starter Guide 2021
Your customers should be at the forefront of your store’s design. Although increasing traffic may increase sales, it is equally important to turn your existing traffic into paying customers. There are many opportunities to improve the customer’s purchasing experience at every stage. You can refine your website through rigorous experimentation and analysis to get people closer […]
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