Statistics on the Cannabis Industry

A new market has emerged in America as more states allow cannabis to be used. Both recreational and medical dispensaries are now open to provide marijuana to a wide range of customers. What is the market like and what are our expectations for it in the future?


As of November 2018, 10 states have legalized recreational cannabis while 33 have approved it for medical uses.

Legalization of cannabis is increasing. 43 states allow marijuana use. However, most allow it only for medical purposes. Nevertheless, only 10 states have so far legalized marijuana, and more are looking to do the same.

62% favor legalizing cannabis.

Since the 2000s, when many people were opposed to legalizing cannabis, times have changed. Approximately six out of 10 Americans now believe that marijuana should become legal — and be readily available.

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Gallup reports that 51% support legalization of cannabis.

Officially, marijuana has crossed party lines. Although the Democratic party was long considered to be the largest supporter of cannabis legalization efforts in the United States, a small number of Republicans are now joining the fight.

In 2018, the U.S. sold nearly $10 Billion in legal cannabis sales.

We all know that marijuana is huge. But this number shows how vast it really is.

An 2014 study found that 60% of all marijuana users were males.

This year, 6 million of the 10,000,000 cannabis users were men and 4 million were female. Even in most recent surveys, this trend appears to have been consistent.

As of 2017, there were 9,397 active licenses to marijuana businesses.

The cannabis industry employs more than 100,000 people, from dispensaries to retailers to growers and deliveryers. This will lead to more employment opportunities and business growth in the country as the market grows.

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The global cannabis market grew 37% in 2017.

This is a significant growth rate for a year and we do not yet have the 2018 growth statistics. However, we can expect it will continue to rise. This is despite the fact that there is limited access to insurance for marijuana businesses, and other financial services. []

The U.S. is responsible for 90% of the global cannabis market.

Although we’ve seen the market grow rapidly, did you know that the largest share of the market’s growth is in the U.S.? This is the place where there’s the highest demand and highest sales, which makes it an ideal location for small dispensaries that can take root and flourish. []

As opposed to 15% for other industries, 36% of the executive positions in cannabis are held by women.

Legal marijuana has provided many opportunities for female leaders and entrepreneurs. In fact, there are even professional networks for women working in the cannabis industry.

An ounce of high-quality marijuana is on average $320 in the United States.

While some states charge as much as $600 an ounce while others are as low as $210 an ounce, the average U.S. price for a single ounce of high quality cannabis is $320. This statistic shows how lucrative this industry can still be. However, lower-quality cannabis means lower prices.

regulated marijuana dispensary starts at $775,000.

Unregulated dispensaries, on the other hand, have startup costs closer to $100,000. Despite these high costs, the following revenue statistic demonstrates how worthwhile this investment can be.

An average regulated dispensary generates $3,000,000 per year in revenues.

This is a small example of where only 9% have full-time, small businesses that generate more than $1,000,000 in annual revenue. That’s quite a difference.

The annual operating costs of a regulated dispensary are about $1.92million.

Let us do the math to find out what this translates to in profit. It’s pretty damn good, let’s just say.

About 18% of American consumers aged 18 to 29 use marijuana.

An additional 10% of those aged between 30 and 49, and 8% over 50, also use cannabis.

The average person spends between $25 and $50 per trip to a marijuana store.

While most people don’t spend more than $100 on a single trip, the average ticket price is $33. []

Women are more open to trying different types of cannabis products than men.

Men tend to stick with the concentrates and plant, while women are more open to trying new products, such as topicals, beverages and tinctures.

The West Coast states such as Washington and California offer the greatest opportunities for cannabis retailers and dispensaries.

This area of the United States has tremendous potential for small- to medium dispensaries due to its legalization and the booming marijuana market.

Medical marijuana users spend more and shop more often than recreational users.

An average user of medical marijuana spends $136 per transaction, and purchases every 10 days. Recreational marijuana users purchase once every 14 days, and spend only $49 per transaction.

55 millions Americans use cannabis.

Around 55 million Americans — or around 17% — regularly use cannabis, out of 327 million Americans. This is a significant portion of the current cannabis-using population.

Between now and 2021, the cannabis market is expected to expand at 21% per annum .

This means that the marijuana industry will generate approximately $23 billion in annual revenue in three years.

The bottom line

Already, the cannabis industry is huge. The market will only grow as more states legalize cannabis for medicinal and recreational purposes. Small to medium-sized business owners should consider entering the dispensary market. Dispensaries are quick to become profitable and make a lot of money. Before you start, make sure you do thorough research about the market and any regulations. This will help you understand if your dispensary will grow or be restricted.

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