How to start a personal training business [With a plan]

Personal training is a way for clients to improve their fitness levels. It is easy to set up a personal trainer business if you follow the steps. You can help clients secure your business by building a personal brand. An annual salary for a full-time personal coach can be anywhere from $30,000 to $150,000

To promote your personal training business, you must create a website before you start. Your website should be visible to anyone who searches for your name on Google. Without a website, a business appears less trustworthy. Dreamhost offers an all-in-one platform for building websites. It will help you to secure your domain name, get hosting, and build a website theme. Get started with Dreamhost today.

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This personal trainer business plan template can be used to keep your business on track.

To download the template, click the link. If you can, we recommend Word as the Table of Contents updates automatically when you fill out the template.
WordGoogle Doc/

In six easy steps, you can start your own personal training business.

1. 1.

Before you start to build your personal trainer business plan it is important to research and consider what services you will offer. These services will be promoted to who? What certifications are you going to get and what is the cost? Which type of work location would you prefer? What equipment are you required to make this location successful?

What kind of personal training will you provide?

You have many options when it comes to the type of personal training that you offer. Do you want to specialize in one type of training? For example, bodybuilding, high-intensity martial arts, rehabbing injuries, or even bodybuilding? What demographics do you want to train? There are many people to train: seniors, young athletes, disabled individuals, and women. Is nutritional guidance a part of your business? What is the scope of your business?

The marketing, branding and certification training that you choose will be influenced by your personal training style. Your training should not be accessible to everyone. The old marketing maxim is that if a product isn’t for everyone, then it isn’t for anyone because the messaging isn’t tailored to each individual.

 “I have found that the most successful trainers are those who choose niches that are goal-oriented or problem-related. The most popular trainers in Boston specialize in running coaching (fixes bad running form), yoga for runners (recovery from running), coaching cyclists (fixes slow speeds due to strength imbalances), and swim coaching (my poor stroke form slows down). A niche helps a trainer stand out from the rest and also creates a referral network with other trainers who have worked with your ideal client.
–Giuseppe Frustaci, Founder, Stick Shift Driving Academy

Certificate in Personal Training

Personal trainers need certifications to increase their knowledge and credibility. The personal trainer certification from the National Academy of Sports Medicine (NASM) costs between $524 and $1,499.

There are also many other certifications available, such as the American Fitness Professionals Association (AFPA) Senior Fitness Specialist Certificate and Youth Fitness Specialist Certificate. Certifications from the AFPA typically cost $349 to $599.

Personal trainers must be certified in first aid, cardiopulmonary rescue (CPR), as well as automatic defibrillation. This training can be found at local health training businesses, college recreation centers and the American Heart Association. Training in AED, CPR and first aid costs about $100.

Learn more: 

Select a location

One of the benefits to owning a personal trainer business is your ability to work in many locations. You don’t have to work in high-overhead buildings. Personal trainers can also train clients in public places, such as parks or beaches. You can also meet clients at their home gym, or invite them to come to your house for a workout.

Many personal trainers work as independent contractors. They rent space at a local gym. Online training is becoming increasingly popular. Apps such as Trainiac make it easy to find online training. Your potential customers reach new heights by marketing your services via the internet.

Equipment for Research

You can start looking into equipment once you have a clear idea of the training you want to provide and where you will be taking it. It is a good idea to buy used equipment. They can be 40% to 60% cheaper than new equipment. You may need to buy basic equipment if you are meeting clients at home for a training session.

2. 2.

business plan is essential for every personal training business, whether it’s part-time or full-time. Business plans are a plan that helps you plan and organize everything necessary to make your business succeed. It also includes a section on financial projections. This is where you can use data to project how much the business will make and spend over the next three years.

A template for personal training business plans has been created. You can use it to customize. We recommend that you download the template in Microsoft Word format. To make it easier to follow each section, we have included a Table of Contents. However, the page numbers will change as you add additional information to the template. Open the Microsoft Word document and click File, then Save as. Save the document by renaming it and clicking on Save.

The Google Doc can be accessed but not edited. Click on the Google Doc link and open the Google Doc template. Then, copy our version. The PDF is only available to read and can be used as a guideline for creating a business plan template.

Click a link to download the template; if possible, we recommend using Word because the Table of Contents update automatically as you as fill out the template
Word Google Doc PDF

Modern vs Traditional Business Plan

Traditional business plans are similar to in-depth reports. A traditional business plan is recommended if you are looking for financing from a bank to start a personal training center. This business plan template is for a traditional plan. A modern business plan, on the other hand, is shorter and can be completed in under an hour. It is also more visually appealing than traditional plans.

The best business model canvas (BMC), also known as a modern business plan, can be completed quickly and is ideal for personal training businesses. There are several new sections to the business model canvas (BMC) that differ from the traditional one. These include the Value Proposition, which describes what you offer clients, and the Customer Relations, which details how you keep in touch with clients beyond the training session.

The business model canvas features the Channels section, which is about where and how you reach your customers

Analyse of Competitors

Information about your competitors is an important part of a business plan. List the top five competitors within five miles of your business. Expand if necessary. List the distances of each competitor from your business. List the competitive advantages of each competitor over your business and the advantages that your business has over them.

Financial Projections

Financial projections is the most crucial section of a business planning document. This section shows how much money your company will make and spend in the next three years. To show investors how you will return their investment, it is a good idea to first review the section on financial projections if you are looking for investors. The Service Corp of Retired Executives, (SCORE), offers a customizable financial forecast template .








Software for Business Plans

Software that helps with business plans walks users through the entire writing process. Software is used by many business owners to assist with the creation of their business plans. It provides detailed instructions, sometimes with video instruction. Software that creates business plans can also take financial projection numbers and create easy-to-read charts. LivePlan, which costs $11.66 per monthly, is the most affordable and popular business plan software.

 “I strongly recommend that entrepreneurs take the time and write a business plan. You will be able to consider all aspects of your new business, including marketing, management, financing, and so on. Writing a business plan will help you to identify your strengths and weaknesses. It will also motivate you to fill in any gaps that may exist before you can build on the foundation of your company.
–Chris Beer is the owner of B.Well consulting

3. 3.

Once you have decided on the type of personal trainer business you want to open, and you have a plan in place for it, it is time to make legal arrangements to accept clients. Personal training comes with risks. Clients can be seriously injured. Registering your business with the state is essential. Personal liability insurance can help you avoid financial disasters that could damage your personal or business finances.

Get your Employment Identification Number

The EIN is an employment identification number (EIN), which the federal government issues to businesses for federal tax purposes. Many banks require you to have an EIN in order to open a checking account for your business. The EIN can be obtained by going directly at the IRS. To get the EIN, you can use an online service like Rocket Lawyer to do it for you.

Register for a Personal Training Business

Each personal training business must register as a legal entity in the state where they are operating. A legal entity (also known as a business structure) protects the personal coach from financial liability in the event of a lawsuit against the business. limited-liability company (LLC) is the most popular legal entity. The state fees for registering an LLC range from $40 in Kentucky to $500 to Massachusetts. Register your business today with Rocket Lawyer and pay $99 plus applicable state fees

 “Incorporate or create an LLC for your company. This will give your personal training business liability protection and allow you to seperate professional and personal assets. This will help you build credibility faster than if the business was not formed.
–Deborah Sweeney, CEO,

General Liability Insurance for Your Personal Training Business

Personal trainers can purchase liability insurance to protect their business from customers’ injury, property damage and reputational damage. The insurance would protect your business from liability if a client falls, trips or breaks a toe. General liability insurance typically costs between $150-300 per year.

General liability insurance can be purchased from an insurance broker in your area or online. Embroker, an online insurance broker, provides instant expertise and technology to help you get insurance for your business. Embroker makes it easy to find the right insurance coverage for you.


Licenses for Tax and Business

You may require a business license depending on where you live and what your state is. You may require a work-at home license if you are seeing clients at your residence. A fine could be imposed if you are caught without this license. Businesses are usually caught when a neighbor reports it the county.

You may also need to register if you are based in a state that has a sales-tax. For more information, visit the official tax website of your state.







Register for a Business Bank Account

A business bank account is important so that your personal and business finances do not get mixed up. If you are subject to a tax audit by the IRS, it is important that all income and expenses for the training business be in one account. The IRS may not allow you to mix income and expenses in a personal account. This can make the audit more difficult. A majority of business bank accounts such as Chase require a minimum balance of $1,500 or a monthly charge.

 “My advice to you is to have all your ducks in order before you take on clients!” Get a bank account for your business, a website, and business cards. While training people is fun, it’s important to keep it professional.
–Kourtney Thomas, Owner & Coach, Kourtney Thomas Fitness

4. Personal Training Business: Fundraising

A personal training business, except for opening a physical store, is relatively low-cost. To open a business, many trainers draw on their own savings. If you don’t have the funds, there are still other options. You can also take out a personal unsecured loan. Another option is to launch a crowdfunding campaign and then sell your services upfront.

Request a Personal Microloan

A microloan typically costs less than $50,000. This is a significant difference from a traditional loan, which can start at minimum $100,000. It is much easier to get a microloan than a traditional loan. The interest rate however is higher. A microloan works in the same way as a personal unsecured loan obtained from a lending institution. A microloan will have a 20 percent interest rate depending on your credit score.

Find an investor

Investors are people who invest money in your business in return for a share of ownership (also known as equity). Because of their business knowledge, most business owners prefer to work with an investor over a bank. New business owners don’t want to take on additional debt.

Finding investors can be difficult. Local business networking events are a great place to meet potential investors. Be aware that you must have a solid business plan and financial projections before you start actively looking for investors.

Crowdfunding Campaigns

crowdfunding campaign allows businesses to raise funds by selling products and services in return for “rewards”. On a website such as Kickstarter you will see people fundraising money before the product is even created. The crowdfunding platform will take around 5% from the total amount raised. A payment processing fee is typically around 3%.

You can sell memberships and packages if you need to raise funds for equipment or space. You could, for example, presell one workout, five workouts and ten workouts at different reward levels.

You might also consider selling swag items such as branded T-shirts to earn a lower reward amount. A personal training crowdfunding campaign must be run by an owner who is well connected to those who are interested.

5. Get software for your personal training business

Software automates your personal training business, and can save you time. Software that schedules clients makes it easy to make appointments with you. Accounting software allows you to track your income and expenses. Client billing software makes it easy for clients to pay online and create a recurring billing process.








Software for Client Scheduling

Clients can schedule appointments online using scheduling software. This software will save you time and eliminate the need to make phone calls or schedule training sessions. 10to8 scheduling software is free and used by over 50,000 companies. Free for the first 100 appointments you schedule in a given month.

Accounting Software

Accounting software helps keep track of income and expenses. Accounting software may not be necessary for a small personal training business as there is only one source of income, hourly training. There are also minimal expenses. To keep track of multiple income streams as well as expenses, accounting software such QuickBooks may be a good option for you to grow your business.

Client Billing Software

You can use cash, or an online payment system such as Venmo to allow clients to pay per session when you are just starting out. If you offer prepaid annual contracts, your members will likely start to owe more. Clients may be able to set up a regular payment system. To set up recurring payments, use software such as Square. Clients only need to enter their payment information once, and they don’t have to do it ever again.

Software for Email Marketing

Email marketing software makes it easy to keep in touch with clients, past and future. Because there are so many ways to offer valuable information to clients, personal training is a great area for email marketing. Email clients and past clients at least once per month with health and exercise tips. Mailchimp offers free email marketing software to the first 2,000 addresses.

6. 6.Market Your Personal Training Business

Personal training businesses need to be well-marketed. As a trainer who is just starting out, you will need to stand out from all the other personal trainers by your marketing strategies. Brochures and business cards are great tools for marketing your services. When someone searches for you name on Google, online marketing tools such as websites and social media pages can be very important.

 “It is important to realize that you are working in a sea filled with the sameness. Differentiation is key to survival. Uniqueness and differentiation are key to survival. It is possible to do a simple positioning exercise:

Joe Trainer is the only personal trainer who does/provides this unique benefit. That’s because (support points 1 and 2) are unmatched. You’ll face a difficult uphill battle if you don’t know the ONLY.
–Brian Cairns CEO, ProStrategix Consulting

Traditional Marketing Materials

Traditional marketing materials, such as flyers, brochures, or business cards with contact information, are generally considered to be physical materials. It can also include case studies, testimonials from satisfied clients, and your biography. It is not uncommon to brand training products. You might consider branding water bottles, towels and stickers with your logo and business name.

Online Marketing

Online marketing refers to the use of internet-based tools and platforms for reaching customers. There are many online platforms that can be used to reach customers, such as websites, Facebook pages and Google My Business (GMB), listings. You can also use other tools such as email marketing and video marketing to keep clients engaged.

These are some online marketing platforms personal trainers should be aware of:

  • Website: Your website is similar to an online billboard. Include large, high-resolution images on your website to show the services you offer. Include testimonials from satisfied customers.
  • Social media: To create a Facebook account, you will need to register. Because your business is visual, Instagram is likely to be the best platform. You might consider Instagram Stories to build relationships with your audience.
  • Video Marketing: Videos can convey your training better than photos. Instagram Stories and Facebook are great ways to share short, real videos about your training.
  • Email Marketing: It’s vital to maintain contact with your customers and leads as you grow your customer base. Email marketing is an easy way to do this. Send out informative emails about nutrition and training once per month.
  • GMB – Any business with local customers receives a free GMB listing. This is a Google directory listing. You can hide your home address, and allow GMB to display a radius of service around where you live if you work remotely.

Upload photos and videos to your GMB listing that represent your personal training

Online marketing is constantly changing. This presents an opportunity to train people who are up-to-date with the latest developments. GMB and social media will receive the most frequent feature updates. It is important to keep up with any changes.







Personal Training Package

Personal trainers will meet potential clients both in person and online. A marketing package should be organized. It should include a summary of your services and background. You can either use a folder with multiple pieces of paper or a digital PDF to create your package. Include your bio, a brief description of the business and client testimonials. Client results can also be included.

Branded Clothing

A uniform that represents your company can help you brand yourself. Many personal trainers have shirts that feature their logo and main business colors. To look professional, you could have several trainers wear your T-shirts or collared tops if you open a business. You should also consider selling branded shirts and tanks for your customers to buy and wear.

FAQs for Starting a Personal Training Business

This section answers the most common questions regarding starting a personal training company.

Are personal trainers paid well?

Personal trainers can make a good living. Personal trainers typically earn between $50-60 per hour. As demand increases for your services, the price of your hourly rate can rise. Your success will be spread if you help people lose weight or gain muscle. You will also need to be organized to convert the $60 an hour that you make into 25 sessions per week. This would generate $1,500 per week in revenue.

Can I train my own personal trainer without a certification

You can train without certifications. It’s important to be certified in first aid, CPR and AED before you start a personal training company. These trainings are offered at local first aid training businesses, colleges, and American Red Cross. They are approximately $100.

Personal training is a viable career option?

It can be a rewarding career to train people. You can set your own hours. You can dress casually. You can work anywhere. You can see the physical improvements in others and yourself. You can also increase your hourly rate as your client base grows and your demand for your services rises.

Personal trainers are in high demand

According to industry research company IBIS World the demand for personal trainers has increased over the past five years. This growth has been driven by people interested in personal training and weight loss.








Bottom line

Personal training can be very lucrative and rewarding. Helping others transform their bodies and improve their lives is what you get. Your hourly rate will increase as your client base expands and the demand for your services increases. It can be difficult at first to get new clients and build a reputation for yourself. Once you get the hang of it, you’ll be able to easily make between $50-60 per hour.

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