Instagram is third in popularity with more than one million active monthly users. In terms of number of users, Instagram is only surpassed by YouTube and Facebook. A staggering 50% of these one billion users use Instagram daily, giving businesses the opportunity to increase their brand visibility, drive traffic, and drive sales.
Now the question is, how do you make use of Instagram’s marketing potential? How to get more engagement on Instagram
The platform is full of competition. You risk losing your audience to competition if you don’t use the right strategies.
In fact, 8 of 10 Instagram users are business followers on the platform. A business account can be viewed by up to 200 million Instagrammers every day. This will give you an idea of how much competition you face.
You can stay ahead of your competitors by capturing the attention of users and increasing brand engagement.
This article will discuss strategies that can help you increase your brand’s engagement on Instagram.
Let’s get started!
Hashtags can be a useful tool to help grow your brand’s reach and increase visibility on the platform. You make it easy for people to find your content by using hashtags.
Use hashtags that are related to your brand, product, or industry. If people search for a particular hashtag, they will see your content. This will increase engagement for your content.
Research has shown that one Instagram hashtag gets 12.6x more engagement than one.
If you sell cameras, for example, your hashtags should relate to photography or art. You might not get much engagement if you use a hashtag that is related to food recipes. People looking for recipes don’t want to buy cameras, but they are more interested in photos and art than people who are using hashtags.
The Instagram post above is about weddings, and if you look at the hashtags used, 90 percent of them are related to weddings. Whenever a user searches for #weddingideas or #weddingphotography that day, this post would come up.
The right hashtags will help you reach the right audience organically, and increase engagement with your videos or photos.
Pro Tip – Use longer hashtags. One-word hashtags are highly competitive. You would find over 86,000,000 posts if you searched for #Architecture.
It would be very difficult for you to appear at the top of search results unless your brand is well-known. If you used the hashtag #postmodernarchitecture instead, there are only 8,739 associated posts.
Long-tail hashtags increase your chances of appearing in search results consistently.
How do you find the right hashtags for your brand? You can use a tool like HashtagsForLikes to help you find the trending and most relevant hashtags for your brand or industry.
How long users spend on your content on Instagram will determine how successful it is. High engagement rates are preferred by Instagram.
Writing long-form, captivating captions is one of the best ways to get Instagrammers more time to your posts.
Instagram gives you plenty of space for creating captions. Instagram captions can have up to 2,200 characters.
Spend some time writing sentences and paragraphs instead of using emojis and one-word captions. This will increase your engagement rate.
These are the questions you must ask to create better captions:
- What is the purpose of this post?
- What purpose would this post serve for anyone but me or my brand?
- What’s the story behind this post?
- Do I do the story justice?
- This post will inspire you to feel the same emotion.
Your caption should elicit an emotional response from the reader. People are easily distracted so don’t expect to grab their attention within the first few sentences.
Jenna Kutcher’s image is an example of captivating captions. The caption began with the words “This photo almost didn’t happen ..”.”. This would encourage the reader to find out why it almost didn’t happen.
When you get it right with your caption, you can significantly increase your engagement rate.
Use Instagram Stories
Instagram stories have become a popular feature of the platform. A report from Instagram shows that Instagram stories are viewed by 500,000,000 people per day and that one-third of all Instagram stories viewed are by businesses.
Stories are a great way for your fans to engage. Stories are a great way to show your fans behind-the scenes action and funny brand bloopers. Stories can be used to increase engagement and draw attention to new posts on your feed.
Pro Tip Instagram’s algorithm places a lot emphasis on timelines because it wants to ensure that the most recent photos appear in the feed. You can increase your chances of your stories appearing at the top of users’ feeds by posting more Instagram stories.
Stories Stickers Get people talking with stories
Stickers are a great way to get people to interact with your content.
Insta story stickers allow viewers to share their stories and chat with you. You can increase engagement and build a following by inviting your users to participate in content creation.
There are several ways you can use stickers in increasing your brand’s engagement on Instagram. These are some examples:
THE QUESTION STICKERS
Stickers are becoming more popular for asking questions on Instagram. This is how brands are using it to host AMA (Ask Me Anything).
These stickers can be used to spark conversations and allow your fans to learn more about you or your product. This type of sticker will increase your engagement and provide valuable customer insights.
POLLS AND VOTES STICKERS
Your followers will be more likely to take part in polls and vote for your content. Your audience will be more inclined to interact with your content if they feel that your opinions are important.
This helps you to understand your audience and provides insight into the type of content they are most interested in.
Instagram rewards content creators who produce high-quality content because they get more engagement.
You will get more engagement if you upload more high-quality content (photos, videos) than your audience is looking for.
Instagram will recognize great content when it sees it and increase its visibility across the platform.
Pro Tip To make your content stand out ensure that every image and video you upload is compelling and of the highest quality.
You should aim to get people to stop scrolling when you upload content to Instagram. It is possible to get people’s attention by using a relevant, high-quality image that tells a compelling story.
Good news: With the advent of smartphones, you (and customers), don’t need to spend a lot of money on a camera to capture quality images.
Photo editing apps can be used to enhance contrast and make photos pop.
When you post only quality content, you increase the chances of your content showing up on the “Explore” page. Featuring on the explore page would help increase your brand’s Instagram discoverability .
Take a Look at Instagram Analytics
It doesn’t matter if you use an app from a third party or Instagram’s analytics tool. You need to analyze your Instagram numbers.
You can use Instagram analytics to get a better idea of what content is most popular with your followers. This knowledge will allow you to identify the best content for maximum engagement and increase brand engagement on Instagram.
While you might be more comfortable uploading photos, your audience may prefer videos. This means that you need to spend more time creating high-quality videos.
Tip: It’s a smart idea to promote a post that is doing well organically. This is a great way increase your engagement.
You can boost a post to reach thousands of people and help you achieve your brand’s goals faster. These goals could include increasing engagement, website traffic or profile visits, among other things.
Be sure to monitor the analytics of your boosted post. This will allow you to determine which types of content work best when boosted.
It is all about trial and error. The key to success is to keep analyzing the numbers until your brand finds the best solution.
You can also use hashtags and geotags to make your content more discoverable.
This is particularly useful for local businesses. Location tags can be used to alert people in your area to your content and encourage them to interact with it.
Schedule At The Right Times
You can increase engagement with your brand on Instagram by posting when your followers are online most.
You can increase your chances of users engaging with your content if you upload it during their scrolling through the feed.
Instagram’s native analytics tool can help you get a sense of when your users are online most. This tool shows you when your content receives the most shares, likes and comments. You’ll get more engagement if you post within the timeframe.
Your engagement rates on Instagram can increase dramatically if you use the right strategies. These tips will help you increase your brand’s visibility on Instagram.
These strategies will help you improve your content’s performance on Instagram.