Food Retailers must maintain employee morale in order to weather a crisis.

Over the past few months, many retail categories experienced an increase in online sales. Mid-April saw a 68 percent increase in U.S. retailers’ revenue year-over-year. The popularity of BOPIS (buy online, pick-up in-store) also increased. Walmart Grocery was quickly ranked No. In fact, Walmart Grocery quickly became the No. 1 shopping app in April.

But, fear of falling ill, social distancing and stay-at-home orders haven’t stopped consumers from shopping at general retail or grocery stores. According to analytics, Walmart, Target and Safeway saw increases in foot traffic between quarters 1 and 2. (14.1 percent and 8.5 percent respectively) Per-visitor visits were also on the rise. H-E-B had an average visit of 8.5 per customer and Walmart an average of 7.9 visits.

These trends are likely to slow down, as we know. Some grocers report that sales have increased by just 20% compared to 200% in March. Food retailers need to be aware of the potential impact these shopping sprees can have on their staff. They are the ones who stock shelves, operate checkout lanes, deal with customer complaints and put themselves in danger.

Maintaining Employee Morale through Uncertainty

Many retailers have responded by offering additional support to employees. Target also offered free gloves and face masks to employees. Target also increased employee pay by $2 an hour from July 4. The mass merchant offered paid leave to high-risk employees (including those over 65 years old and those with pre-existing conditions) until May 31. Similar programs are offered by Kowalski’s and Cub Foods. They offer a $2 increase in pay and double-time for overtime hours to employees.

It is important to remember that it can be hard to maintain team morale and company culture in a normalbusiness setting. These tasks require constant and transparent communication between management and employees.


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This is possible with approaches that emphasize annual opinion surveys, face-to-face feedback sessions every quarter, and an open door policy. In uncertain times, however, this is not enough.

You can let your frustrations and worries fester if you don’t constantly monitor the situation’s pulse. Not only will you be fighting the COVID-19 crises, but also rumors, speculation, and a declining morale. You can put sneeze guards in every checkout aisle. But does this really relieve the enormous pressure that store workers feel?

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Retailers can decide how they support employees and maintain team morale. Company culture should guide the actions taken. There are still some areas that you should be focusing your attention. These are the most common places to begin:

1. Create a consistent communication strategy

It is vital to any business process that employees have a predictable workday. Good communication can also create a sense comfort in uncertain times by providing the information that employees need.

Establishing protocols for all communication is the first step. Keep messaging clear and transparent. Avoiding difficult topics can hurt your credibility, especially since so much information is readily available. It is better for employees to hear from you than just filling in the gaps.

Your business can decide how to disseminate information. Walmart chose to rally employees through its ” Walmart Radio podcast.” They covered COVID-19 safety, offered morale boosters and broadcast other useful information to associates all over the world.

No matter what protocols you have in place, it is important to keep your pace. Employees might feel the worst if they are forced to cancel a meeting or call. Keep in touch with all forms and types of communication.

2. Get feedback.

Communication is, they say, a two-way street. It’s not enough to just share information. You need to get input from your employees in these uncertain times.

You can send out a pulse survey but don’t go too long. Just ask a few questions and you’ll get a sense of everyone’s current situation. You should also check whether staff have the information and resources they need to safely work. It might be a good idea to ask employees if certain tasks can be put on the back burner. Are there any tasks you could take off their plate to make their job easier?

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3. Employee well-being is a priority

A little over three-fifths Americans are concerned about possible exposure to the coronavirus. So, you might be able to say the same thing about your employees.

The way you promote employees’ well-being, just like any communication strategy, will differ from one organization to another. Join the 53 per cent of companies who offer mental health benefits. These companies may have made changes in their employee assistance programs. Others offer discounts on mental-health apps. Starbucks offers free therapy for all U.S. employees, and their eligible families.

Things will eventually get back to normal, or at least some of it. The employee-support and morale-boosting initiatives that you have put in place must be maintained indefinitely. You have a team of employees who were committed to your company throughout the pandemic. Now it is time to return the favor and ensure their wellbeing.


Dollar General Launches a New Store called Popshelf

Popshelf is the new store launched by Dollar General, a discount retailer based in Tennessee. CNBC reported. It will sell home decor, beauty products, cleaning supplies, party items and many other items for $5 or less. Popshelf stores will measure approximately 9,000 square feet and will carry some Dollar General private labels.

In the Nashville area, Popshelf will open its first two stores in the coming weeks. Dollar General plans on opening about 30 more locations by next year. CNBC reports that Popshelf is targeted at women with an annual income of $50,000 to $125,000 and who live in suburban areas. The merchandise will also be changed frequently to surprise customers, according to CNBC.

Total Retail’s TakeDollar General has seen its sales and store count grow steadily since the pandemic. There are currently more than 16700 stores across 46 states. Popshelf could be a popular choice for consumers who are more conscious about their spending. Popshelf’s merchandise is priced at a level that is more affordable than Dollar General’s other locations. It expands Dollar General’s customer base, which could lead to continued growth.

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