Category: Blog

Better vs. Bigger: The Future of Black Friday

The holiday shopping season in 2020 will be like no other in recent history. The COVID-19 pandemic has thrown many social norms out of their place and accelerated new trends, exacerbating the weaknesses in retail. Retailers must have an integrated, seamless omnichannel offering in order to survive. They also need to be agile in the face continuous […]

Macy’s will skip Santa Claus, Ending 159-Year Tradition

In 2020, Santa Claus will not be visiting Macy’s stores. This is a break in 159-year-old holiday tradition. Because of the threat of the coronavirus, Santa meet and greets will not be taking place this year. The tradition began in 1861. Macy’s has created an interactive virtual experience. “To recreate the magic experience of Macy’s Santaland visit […]

Food Retailers must maintain employee morale in order to weather a crisis.

Over the past few months, many retail categories experienced an increase in online sales. Mid-April saw a 68 percent increase in U.S. retailers’ revenue year-over-year. The popularity of BOPIS (buy online, pick-up in-store) also increased. Walmart Grocery was quickly ranked No. In fact, Walmart Grocery quickly became the No. 1 shopping app in April. But, fear of falling ill, […]

Best Buy joins growing list of retailers closing stores on Thanksgiving Day

CNBC reported that Best Buy is the latest retailer to announce that it will close its stores on Thanksgiving Day. For the second consecutive year, Black Friday deals will be offered online by the company. Best Buy joins an increasing number of retailers who are sharing holiday season plans. Target and Walmart will also close on Thanksgiving Day. Black […]

Five Trends that Will Shape the Future of Brick-and-Mortar Retail

Did it prove to be a difficult year for retailers individually? No doubt. In the last year, we saw many businesses close their doors. The overall trend is positive for brick-and-mortar retail. According to the U.S. Department of Commerce, total retail sales increased by 6.9% in 2020 compared to 2019. ( via The Balance). 2020’s final take: $1.47 trillion. Even with […]

Why employee digital contact trace could play a key role in retail’s reopening

To keep their customers and employees safe, U.S. retailers have placed safety first during the pandemic. Employers are reluctant to ask their employees to be vaccinated because of the potential negative consequences and resistance from employees who cannot or won’t get vaccines. Looking further down the road, it seems impossible to imagine a world without COVID-19. Some have […]

Macy’s Restores Associates’ Commission for In-Store Sales of Mobile Apps

Macy’s can’t offer its Scan and Pay app to purchase from departments where employees earn commissions. Instead, Macy’s must reimburse such commissions. According to the ruling, this determination applies to three collective bargaining arrangements between Macy’s employees and Macy’s at stores in Boston and other New England areas. Macy’s was found guilty of violating the rights and […]

Target will add more than 100 Disney Shops in Stores

Target stated it will nearly triple the number Disney shops in its stores by the end-of-2019 to increase foot traffic during the holiday season. The 1,900-store national retailer opened select Disney shops in selected locations in 2019. Target will now have more than 160 Target locations selling Disney-themed merchandise in its mini Disney shops. Target stated that it will […]

How Retailers Can Blowout Back to School

It has been almost a year and a half since schools were closed across the country. Although there are many unknowns regarding the pandemic, families are trying to return to school in a way that is normal. Retailers are always busy at the beginning of school year. We surveyed more than 23,000 students about their back-to school […]

NRF: Record-breaking Back-to-School Shopping in 2021

According to the National Retail Federation’s (NRF) annual survey, consumers plan to spend record amounts on school and college supplies. Students and their families will also return to classrooms this fall according to Prosper Insights & Analytics. According to the NRF, families with children in elementary and high school will spend on average $848.90 for […]

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