How do I add a free gift to my Magento 2 cart automatically?

How do I add a free gift to my Magento 2 cart automatically?

As a common activity of human-being, gifts have been around for many years. It shows the recipient that you care about them and comes from your heart.

Gifts can be given for many reasons. They give gifts to show their love, appreciation, and keep in touch.

Every store owner wants to communicate with customers by using gifts. Online stores that use Magento 2 platforms can automatically add a gift to their clients’ shopping carts, which can increase customer satisfaction. Merchants can also use this method to say thank you for their customers.

This blog will discuss the benefits of free gifts, and how to automatically add them to your customers’ carts.

What are the benefits to offering customers free gifts?

Shops can offer their customers free products as part of various promotions strategies. This seems like a great deal for customers. But, gifting customers gifts can bring benefits to store owners.

Increase brand awareness and advertise

Gifts are a great way to advertise. E-commerce shops invest heavily in advertising to promote their brand to customers. But, even simple gifts like a gift can have a big impact as an advertisement.

In other words, when a shopping cart has reached a certain amount, the customer will receive a pen with your logo on it. This pen can be borrowed by others and will display the name of your company. This could lead to a conversation about the website and they will be able to visit it.

A small gesture of kindness, such as a bag or mug for a travel buddy, can have a huge impact on your business. It’s better than advertising through the media.

Customer satisfaction can be improved

Customers can add gifts to their shopping carts and create a memorable user experience. This will surprise customers and increase their satisfaction while shopping.


Customers can feel satisfied even with small gifts. It shows appreciation and gratitude for their valued customers.

Customers can be introduced to new products

You can give your customers new products as gifts if you have them. Customers will be happy to try the new products and leave meaningful comments to help you improve.

They will not only be interested in but they will also be looking for these new products.

You can save time by selecting free gifts to add into your cart

When clients select specific products, they can add the appropriate gifts to their shopping cart automatically. The gift is already in the customer’s shopping cart so they don’t have to choose it. This allows you to choose your gift quickly.

Based on stock, a free gift will be chosen. If you have multiple gifts, the stock that has more stock will determine which item to add to your cart. Customers don’t know what the free gifts are.

Administrators can give gifts to certain products free of charge if they meet two conditions: the product attributes rule and the cart rule. Gifts will be added automatically if the product meets these conditions.

Store owners have the power to set different conditions with the cart rule. Customers who order more than $200 in total and ship to the United States will receive a free T-shirt.


Administrators can choose the condition’s attributes if they wish to apply the product attribute rules. Customers who purchase items in the laptop category will get a keyboard for free.


Magento 2: How do I add a gift to my cart automatically?

Magento 2 does not have the ability to automatically add gifts to your cart. This function requires an extension or tool that allows store owners to do it. Mageplaza’s Free Gifts Extension allows merchants to manage gifts and automatically add them to their customers’ carts.

Let’s see the configuration below for Mageplaza’s Magento 2 Free gifts.

General configuration

You can access the admin panel by clicking on the following link: Marketing-> Free Gifts-> Configuration.


Administrators can easily enable the module by selecting Yes under the Enable subsection.


  • Gift list Layout allows administrators to display the front-end’s gift list in one of three ways: Grid, , or Slider. You don’t need to create the Gift List Layout if the gift is automatically added to the shopping cart.
  • Notice for gift: Customers will see a notice with the present to distinguish it from other products.
  • Administrators can disable the gift notification section by selecting Yes in the Allow customers section. Customers can also turn off the notice from the View Cart Page.
  • Administrators have the option to upload any gift icon they like. The Gift icon won’t be displayed if there isn’t an uploaded file.

Use the Rule

Administrators can make rules that allow them to give away gifts under certain conditions. They can visit Marketing-> Free Gifts-> Rule Management.

You can enter the name of your rule in the Name section. It will then be displayed in the backend to differentiate it from other rules.

  • Status – Choose To Turn On
  • Description – Fill in a brief description of the rule
  • Website: A specific rule will apply to websites
  • Customer group – Select the customer group you wish to apply the rule.
  • Administrators have the option to choose the date and complete the rule in both the Active From or Active To fields.
  • Priority – The lower the number, the more important. Zero is the highest.

There are two options for store managers to choose from when applying the rule in the Condition tab. The first is for the cart and the second is for the item.

  • Condition for cart


  • Condition for item


Administrators have the option to select different conditions for which they wish to apply the rule. The rule will be applied if the shopping cart or product meets these conditions.

Shop admins must choose Auto to have gifts added to the shopping cart automatically in the Activity tab.


  • Field support was limited in the number of gifts that clients could receive by applying the rule.

Managers can manage the Gift List section’s list of free gifts. They can select specific items to be gifts by clicking the Add Gift button. Other They can choose the Delete option in the Actions to remove.


So that they can effectively manage the list, the free gifts will be listed.


Display at the frontend

  • Display on mini cart


  • Display on view cart page



The Magento2 Free Gifts Module is an e-commerce tool that allows merchants to surprise customers with free gifts to make them more happy during their shopping experience. It helps increase customer retention and boost sales for online stores.


9 Tips to Boost eCommerce Conversion Rates

9 Tips to Boost eCommerce Conversion Rates

Consumers have changed their shopping habits due to the pandemic, and are now more inclined to shop online.

According to Statista business data platform, retail eCommerce sales in 2021 reached an estimated 4.9 trillion U.S. Dollars worldwide, compared with 3.3 trillion U.S. dollar in 2019. It is expected to reach 7.4 trillion dollars in 2025.

Statistics show that the industry is expected to continue growing at an accelerated pace. You need to know how to get the best out of your online shop.

This article will show you how to increase eCommerce sales by 2022. To help you develop an effective strategy, we have covered the following:

  • Common eCommerce conversion rates
  • The best ways to increase your eCommerce conversion rates

Let’s look at some effective strategies that can increase eCommerce conversion rates.

Average eCommerce Conversion Rates

You first need to determine the average conversion rates in order to measure your online business’ conversion rate.

According to Littledata research, the average eCommerce conversion rate was 1.3% as of April 2022. A good conversion rate is thought to be higher than 3.1%.

These numbers are not enough to assess your business’s performance. We also have data about eCommerce conversion rates per industry that we find to be more relevant.

Statista’s 2021 benchmark study shows that food and beverage have the highest conversion rate at 5.5%. Luxury bags and home furnishings are less than 1%. High eCommerce conversion rates are also seen in beauty, haircare and health categories.


How to increase eCommerce sales

Although your website is modern and user-friendly, it doesn’t seem to be selling as many visitors as you would like. We can help you increase your eCommerce sales rates.

Optimize the checkout process

While some website visitors may find your ad online and decide to purchase your product, others might be skeptical. If they find the checkout process tedious and time-consuming, they might abandon their cart at any moment. Optimizing the checkout process is key.

According to Baymard Institute’s recent research, 24% of US online shoppers abandoned their carts after the website requested that they create an account. 17% of respondents didn’t complete the shopping process due to a lengthy or complex checkout process.

How to use it

  • Customers can choose whether they wish to create an account, or continue as guests.
  • Be sure to remove all distractions, unneeded information, and additional navigations that could overload the checkout page
  • As many payment options as possible
  • The checkout process should be transparent. Customers should know what they will need to do to complete their purchase.


Need more tips to optimize your checkout process?
Our article about 8 checkout optimization techniques: 8 Explicit Techniques that Improve Checkout on Magento


Take care of abandoned carts

Cart abandonment can have a significant impact on eCommerce conversion rates. Baymard Institute calculated the average cart abandonment rates at 69.82%. This is a huge number. There are options to catch up cart abandoners and bring them to your site.

Retargeting can be a powerful tool for eCommerce growth. According to numerous studies, visitors who are retargeted are 40-70% more likely to convert.

You remind potential customers of your products by posting ads on social media and other websites if they leave your website. Connecting your online store with Google Analytics and Facebook pixel gives these platforms the ability to track your visitors’ journeys and suggest relevant deals in your ads.

Retargeting does not end at Facebook and Google. To increase eCommerce sales, you might also consider SMS and email retargeting campaigns.

How to use it

  • Retargeting Facebook Ads and/or Google Ads campaigns can be used to identify cart abandoners and re-engage them
  • For email retargeting campaigns that work, build an email list
  • To follow up on cart abandoners by SMS, collect phone numbers
  • To stimulate sales, offer free shipping, gift or discount on your retargeting campaigns

Instill a sense urgency and exclusivity

Marketing with urgency and exclusivity is an old-fashioned, but still effective tactic. Limited-time deals, exclusive items, and scarcity attract customers and increase eCommerce sales. Let’s face it, statistics are hard to ignore.

People love feeling special. According to Y Pulse research 34% of the 13-39-year olds surveyed decided to purchase a limited-edition product because they felt special.

People fear missing out. They are less likely to delay purchasing if they find out that the item they want is not available soon.

How to use it

  • Use urgency and scarcity words such as “Today only”, “Last chance”, or “Today only” to indicate scarcity.
  • Countdown timers can be added to indicate how long it is until the special deal expires
  • Get free shipping for limited edition products
  • Pop-ups can be used to inform customers about special offers

Show the product’s limited stock availability.

Provide multiple discount options

Blippr survey shows that 29% of online shoppers will buy something they don’t intend to purchase if there is a substantial discount. Discounts are a great way to increase eCommerce sales. However, you need to be careful with your discounts as a poorly thought-out discount strategy could lead to a decrease in sales. Customers may perceive your products as low-quality if you offer discounts too often. You can also project a low-quality image.

You must first determine your goals in order to ensure that the discount strategy works for your business. This could be getting rid old products, attracting new clients, following up cart abandonment or increasing sales.

To reach your goals, consider multiple discounts. A bundle discount, which is when you lower the price for a group of products, allows you to increase your order quantity, increase revenue, and allow customers to try new products. Volume discounts allow your customers to pay less per item, while clearing inventory allows you to increase eCommerce sales.

How to Apply

  • Set your goals first
  • Free shipping It’s as good as a coupon
  • Combining different discounts can help you reach different goals
  • Offer discounts to customers who expect it (holidays or Black Friday, for example).

Shop via social media platforms

It is not necessary to explain why businesses need to communicate with their customers via social media. Social media platforms are more than just a place to advertise and communicate. Meta has worked hard to make both Facebook and Instagram more eCommerce-focused in recent years. You can inform prospects about your products, drive traffic to your store and even sell directly within Instagram Shopping and Facebook Shops.

Social eCommerce allows customers to make their purchase journey faster by making it easy for them to check out via social media. This is a great way to impulsively shop. Customers can click on the tag of an item in your Instagram post to buy it instantly. You don’t need to search the company website in your bio. All they have to do is search for the item you want in a catalog and then checkout. Easy and quick checkout can increase eCommerce conversion rates.

Businesses have social eCommerce options through TikTok, Pinterest and Instagram. TikTok is a well-known platform for driving traffic to businesses through organically viral videos in which mostly non-influencer users share experiences and opinions about different products.

How to Apply

  • As many social media platforms and as many digital shops as you can
  • To attract prospects, create engaging and eye-catching content
  • Ads and influence marketing can help you support your social eCommerce efforts
  • Encourage your audience members to create user-generated content
  • Great customer service via social media accounts

Social proof is a plus

Showing buyers’ reviews is one of the best ways to increase eCommerce sales. 93% of consumers believe that online reviews have influenced their purchasing decisions. Canvas8/ Trustpilot study found that 9 out 10 consumers worldwide read online reviews before purchasing online.

Reviews are read by people. Your business will benefit from customers’ feedback. Negative testimonials can have a positive effect on your business. They prove that customers are genuine and honest about the quality of your products. They can also help you fix errors and find better solutions.

Satisfied buyers will leave reviews. Customers rarely share positive experiences with the products and services they love. Negative reviews are more common. In return for positive reviews, you can offer a gift or small discount on your next order.

How to Apply

  • Ask your customers to leave feedback in order confirmation emails or follow-up emails.
  • Customers can leave reviews on your Facebook or Google pages
  • Don’t hide negative reviews. Answer them and then analyze them. Find the solution
  • Give active feedback receivers a gift, discount or free shipping
  • Encourage your customers to voice their opinion on your products via social media
  • Show star ratings for products

Chat support via live chat

Customers may need clarifications before purchasing your product. It’s crucial to answer customers as quickly as possible in today’s busy world. You can also create a F.A.Q. You can also create a F.A.Q. page for them to find the information they are looking for. It takes a lot of time. Customers will be less likely to buy your product if they are forced to do so. Live chat support is crucial for any business.

38% of consumers are more likely buy from a company with live chat support. 51% will purchase again from a business that has live chat support. If the customer service is excellent, buyers will stay loyal. Support managers can help you sell more by suggesting a substitute product or adding additional items to your order. Support managers may suggest a hair balm to enhance the effectiveness of shampoos for oily hair.

How to Apply

  • Install a live chat widget to your website
  • You must have live chat available on your storefront
  • Chatbots can be used for primary communication. It shouldn’t be used to replace human beings.

Multiple payment and delivery options available

Let prospects know if they want to pay you money. You can make checkout easier and more efficient by offering as many payment options possible. Customers often abandon checkout if they can’t find the right payment option.

This is not what you want if your goal is to increase eCommerce conversion rates.

There are many shipping options available, both nationally and internationally. You should try to send as many as possible. Some services offer fast delivery and high payments, while others are slow but cheap. Your customer can choose what service they prefer.

Shipping free of charge is a great way for you to increase conversion rates. Many businesses offer free shipping if customers spend a certain amount. Customers prefer to spend more money on products than shipping.

How to Apply

  • As many delivery and payment options as possible.
  • Free shipping on exclusive products or orders over a certain amount
  • Check that your payment method clearly identifies the order amount and the item you are purchasing.

Analyze and segment traffic

Segmentation and traffic analysis are essential if you want eCommerce conversion rates to rise. You won’t be able to succeed if you don’t understand your customers and their expectations. Traffic analysis allows you to understand the behavior of your website visitors and identify weak spots in your online store. Segmenting your audience is a great way to better understand your audience and offer a personalized customer journey.

You can segment customers using the following key criteria.

Customer segmentation How do you segment?
Demographic Age, gender, language, education, income, marital status
Geographic Country, state, province, or city
Device Mobile, desktop, tablet
Psychographics Lifestyle, personality and values.
Behavioral Buyer journey status, actions done online, purchase occasion, purchase frequency, loyalty
Source of traffic Search, direct, email, ad, social media

How to Apply

  • Identify your traffic analysis goals and segmentation goals.
  • Segment your audience by segmenting it.
  • Create a personalized customer experience.
  • Analyze the segmentation results.

What can be done to improve eCommerce conversion rates?

We have already covered 9 effective strategies to improve eCommerce conversion rates. However, there are many other ways to increase eCommerce sales.

  • Highlight the return and guarantee policy. People hate to lose money. Your guarantee and return policy should be made known to your customers so that they don’t have to worry about losing a penny.
  • High-quality visuals will make your product more appealing and trustworthy. People can’t touch, feel, or try the product online. You need to take high-quality photos and videos so that they can at least see the product. Particularly when it comes clothing and footwear.
  • Use persuasive design and compelling content to influence prospects’ decisions. With psychological principles in mind, persuasive eCommerce website designs provide a pleasant customer experience which positively impacts eCommerce conversion rates.
  • Enhance your CTAs. Increase the impact of your CTAs with clear sopy and noticeable size and placement.
  • Speed up your eCommerce conversions by 7%. If you don’t want your sales to drop, optimize the speed.

Are you still looking for more tips to increase eCommerce conversion rates? Check out this video!

Increase eCommerce Conversion Rates

No matter if your eCommerce website conversion rates are higher than the industry average, it is still important to make improvements that will improve online sales.

You can increase eCommerce conversion rates by:

  1. Optimize the checkout process
  2. Take care of abandoned carts
  3. Instill a sense urgency and exclusivity
  4. Provide multiple discount options
  5. Allow shopping via social media
  6. Social proof is a plus
  7. Chat support via live chat
  8. Multiple payment and delivery options available
  9. Analyze and segment traffic


The Ecommerce Industry and Brexit: What UK Retailers Should Know

The Ecommerce Industry and Brexit: What UK Retailers Should Know

If you are a citizen of Earth with internet access, you will have probably heard about “Brexit”. This referendum was held in 2016, and would see the United Kingdom withdraw from the European Union. The UK government has not been able to agree on a withdrawal strategy since then. This has created a lot of uncertainty for both the UK and European economies. There are many questions for UK ecommerce retailers about the impact of Brexit on their businesses and what tools they should use to prepare.

If you’re an ecommerce retailer in the UK this brief overview will explain how Brexit could impact your business. It also explains the tools Nosto has created to help you prepare for the changes and protect client data.

1. What does Brexit mean to online retailers in the UK

Initial sales growth from overseas customers was driven by Brexit. This was due to the decline in the British Pound (GBP) value. This was especially noticeable for heritage brands “Made in England”.

A Brexit deal is likely to lead to changes, many of which are still unknown. However, the UK government has indicated that they intend to incorporate the GDPR directives in UK law. Additionally, the import and export rules/tariffs are likely to shift, forcing retailers and other businesses to adapt to changes in margins and suppliers. Uncertainty is the killer. We don’t know what we are doing yet.

2. How is Nosto prepared for the effects of Brexit on UK retailers

Nosto-powered retailers will be affected by key changes such as data privacy and data transfer between the UK and EEA. The introduction of GDPR was a significant milestone for us. We have fine-tuned processes, platforms, and how we process data in preparation for GDPR. Nosto clients will not have to make significant changes in the UK law after Brexit.

Nosto clients will receive information once the Brexit deal is in place and more details are available about the changes that are required.

Nosto is currently updating existing client VAT codes in order to reflect client’s location outside the EU.

3. What types of data does Nosto collect?

Nosto allows retailers to manage the personal data they collect from consumers. It also has built in tools that assist Nosto-powered retailers with meeting the requirements of GDPR.

The Nosto Service can collect the following types of data: first, last, email address, browser, IP address, events and order events. The functionality of Nosto will be affected if data types are disabled. Nosto will not send triggered emails if email capture is disabled.

4. How can I manage the Nosto data?

Nosto-powered retailers have the ability to extract and/or delete data via the Nosto Service’s back-end. provides more information about the tools and their use.


How to Increase Your Brand’s Engagement On Instagram

How to Increase Your Brand’s Engagement On Instagram

Instagram is third in popularity with more than one million active monthly users. In terms of number of users, Instagram is only surpassed by YouTube and Facebook. A staggering 50% of these one billion users use Instagram daily, giving businesses the opportunity to increase their brand visibility, drive traffic, and drive sales.

Now the question is, how do you make use of Instagram’s marketing potential? How to get more engagement on Instagram

The platform is full of competition. You risk losing your audience to competition if you don’t use the right strategies.

In fact, 8 of 10 Instagram users are business followers on the platform. A business account can be viewed by up to 200 million Instagrammers every day. This will give you an idea of how much competition you face.

You can stay ahead of your competitors by capturing the attention of users and increasing brand engagement.

This article will discuss strategies that can help you increase your brand’s engagement on Instagram.

Let’s get started!

Use Hashtags

Hashtags can be a useful tool to help grow your brand’s reach and increase visibility on the platform. You make it easy for people to find your content by using hashtags.

Use hashtags that are related to your brand, product, or industry. If people search for a particular hashtag, they will see your content. This will increase engagement for your content.

Research has shown that one Instagram hashtag gets 12.6x more engagement than one.

If you sell cameras, for example, your hashtags should relate to photography or art. You might not get much engagement if you use a hashtag that is related to food recipes. People looking for recipes don’t want to buy cameras, but they are more interested in photos and art than people who are using hashtags.

The Instagram post above is about weddings, and if you look at the hashtags used, 90 percent of them are related to weddings. Whenever a user searches for #weddingideas or #weddingphotography that day, this post would come up.

The right hashtags will help you reach the right audience organically, and increase engagement with your videos or photos.

Pro Tip – Use longer hashtags. One-word hashtags are highly competitive. You would find over 86,000,000 posts if you searched for #Architecture.

It would be very difficult for you to appear at the top of search results unless your brand is well-known. If you used the hashtag #postmodernarchitecture instead, there are only 8,739 associated posts.

Long-tail hashtags increase your chances of appearing in search results consistently.

How do you find the right hashtags for your brand? You can use a tool like HashtagsForLikes to help you find the trending and most relevant hashtags for your brand or industry.

Longer Captions

How long users spend on your content on Instagram will determine how successful it is. High engagement rates are preferred by Instagram.

Writing long-form, captivating captions is one of the best ways to get Instagrammers more time to your posts.

Instagram gives you plenty of space for creating captions. Instagram captions can have up to 2,200 characters.

Spend some time writing sentences and paragraphs instead of using emojis and one-word captions. This will increase your engagement rate.

These are the questions you must ask to create better captions:

  • What is the purpose of this post?
  • What purpose would this post serve for anyone but me or my brand?
  • What’s the story behind this post?
  • Do I do the story justice?
  • This post will inspire you to feel the same emotion.

Your caption should elicit an emotional response from the reader. People are easily distracted so don’t expect to grab their attention within the first few sentences.

Jenna Kutcher’s image is an example of captivating captions. The caption began with the words “This photo almost didn’t happen ..”.”. This would encourage the reader to find out why it almost didn’t happen.

When you get it right with your caption, you can significantly increase your engagement rate.

Use Instagram Stories

Instagram stories have become a popular feature of the platform. report from Instagram shows that Instagram stories are viewed by 500,000,000 people per day and that one-third of all Instagram stories viewed are by businesses.

Stories are a great way for your fans to engage. Stories are a great way to show your fans behind-the scenes action and funny brand bloopers. Stories can be used to increase engagement and draw attention to new posts on your feed.

Pro Tip Instagram’s algorithm places a lot emphasis on timelines because it wants to ensure that the most recent photos appear in the feed. You can increase your chances of your stories appearing at the top of users’ feeds by posting more Instagram stories.

Stories Stickers Get people talking with stories

Stickers are a great way to get people to interact with your content.

Insta story stickers allow viewers to share their stories and chat with you. You can increase engagement and build a following by inviting your users to participate in content creation.

There are several ways you can use stickers in increasing your brand’s engagement on Instagram. These are some examples:


Stickers are becoming more popular for asking questions on Instagram. This is how brands are using it to host AMA (Ask Me Anything).

These stickers can be used to spark conversations and allow your fans to learn more about you or your product. This type of sticker will increase your engagement and provide valuable customer insights.


Your followers will be more likely to take part in polls and vote for your content. Your audience will be more inclined to interact with your content if they feel that your opinions are important.

This helps you to understand your audience and provides insight into the type of content they are most interested in.

 Great Content

Instagram rewards content creators who produce high-quality content because they get more engagement.

You will get more engagement if you upload more high-quality content (photos, videos) than your audience is looking for.

Instagram will recognize great content when it sees it and increase its visibility across the platform.

Pro Tip To make your content stand out ensure that every image and video you upload is compelling and of the highest quality.

You should aim to get people to stop scrolling when you upload content to Instagram. It is possible to get people’s attention by using a relevant, high-quality image that tells a compelling story.

Good news: With the advent of smartphones, you (and customers), don’t need to spend a lot of money on a camera to capture quality images.

Photo editing apps can be used to enhance contrast and make photos pop.

When you post only quality content, you increase the chances of your content showing up on the “Explore” page. Featuring on the explore page would help increase your brand’s Instagram discoverability .

Take a Look at Instagram Analytics

It doesn’t matter if you use an app from a third party or Instagram’s analytics tool. You need to analyze your Instagram numbers.

You can use Instagram analytics to get a better idea of what content is most popular with your followers. This knowledge will allow you to identify the best content for maximum engagement and increase brand engagement on Instagram.

While you might be more comfortable uploading photos, your audience may prefer videos. This means that you need to spend more time creating high-quality videos.

Tip: It’s a smart idea to promote a post that is doing well organically. This is a great way increase your engagement.

You can boost a post to reach thousands of people and help you achieve your brand’s goals faster. These goals could include increasing engagement, website traffic or profile visits, among other things.

Be sure to monitor the analytics of your boosted post. This will allow you to determine which types of content work best when boosted.

It is all about trial and error. The key to success is to keep analyzing the numbers until your brand finds the best solution.

Add Location tags

You can also use hashtags and geotags to make your content more discoverable.

This is particularly useful for local businesses. Location tags can be used to alert people in your area to your content and encourage them to interact with it.

Schedule At The Right Times

You can increase engagement with your brand on Instagram by posting when your followers are online most.

You can increase your chances of users engaging with your content if you upload it during their scrolling through the feed.

Instagram’s native analytics tool can help you get a sense of when your users are online most. This tool shows you when your content receives the most shares, likes and comments. You’ll get more engagement if you post within the timeframe.

To schedule your Instagram content, you can use a tool such as Buffer and Social Pilot. This allows you to publish content faster, especially if your audience is from another time zone.


Your engagement rates on Instagram can increase dramatically if you use the right strategies. These tips will help you increase your brand’s visibility on Instagram.

These strategies will help you improve your content’s performance on Instagram.


7 eCommerce Marketing Problems (and How to Solve Them).

7 eCommerce Marketing Problems (and How to Solve Them).

Did you know that there are 24,000,000 eCommerce websites around the world ? This makes it very competitive. We’ve identified seven major eCommerce problems brands are facing and provided tips for how to fix them.

eCommerce is expected to play an even greater role in the lives of consumers, given its nature in 2020. Online shopping has increased by 28 percent since the coronavirus epidemic. Furthermore, 58 per cent of respondents said that they expected to shop more online after the pandemic.

The eCommerce marketing challenges that retailers have faced in the past are even more severe. We’ll help you identify the pain points and point you to solutions. Perhaps even a few hacks.

1. There is a constant need for new content

There have been days, weeks, or even months when it felt like there was not enough content.

Marketers have more options than ever to reach their consumers. With every consumer touchpoint, comes an additional channel that you must create and publish content to reach your target audience.

You need to have a lot of content for your website, blog, emails and ads. It must be relevant and engaging enough to cut through the digital noise, especially on busy social media feeds.

It’s not just about writing content. Visuals are essential in today’s digital landscape. The chances of your content being seen decrease if it isn’t paired alongside compelling imagery. Articles with images receive 94 percent more views than articles without visuals.

Image source

This is a lot of content to produce for eCommerce brands, even those with large budgets and teams. However, it can have huge benefits to keep the content flowing at a steady pace.

  • Sites that regularly publish new content are favored by search engines
  • New content is more visible and engages online, especially on social media channels.
  • A wide range of content can be published, including blogs, images, infographics and videos. This helps to grab and keep consumers’ attention.
  • Content that is well-placed and timed can increase discoverability and give people a reason for coming back to your brand.

However, creating and acquiring content requires time, money and effort from digital marketing teams. This is a major problem for eCommerce marketing professionals, who try their best to keep up with the rapid-paced Internet.


eCommerce companies should not create all visual elements from scratch. Instead, they should curate the content that their customers need.

User-generated content (UGC) is the content that people have already posted about your brand on social media. UGC can provide a cost-effective and continuous source of visual content to support your marketing channels.

You think there is too much UGC on social media sites such as Instagram, Facebook, Twitter and YouTube for you to be able ever to find the best? You can find the right UGC solutions to help you:

  • Find the most relevant content quickly and easily
  • Automate curation
  • Ask content creators for permission to use their visuals
  • Put that captivating content seamlessly to work

Is there not enough UGC available for your brand? There are many ways that you can get your customers to produce high-quality UGC to promote your brand.

2. Low social media engagement

Social media can be fun for marketers and offer many opportunities. However, it can also feel like a constant struggle to get attention.

If your brand’s social accounts are not engaging with you, do you really need to post? The answer is often yes. However, low social media engagement is a sign that you need to ask tough questions.

  • This channel is the best way to reach my target audience.
  • Do I need to strike a different tone?
  • Are the contents I share of interest to my target audience?
  • Are I clear about what I want to convey?
  • What actions should I be trying to incite?
  • What conversation am I trying start?

Social media was created to connect people and not be a marketing tool for businesses. Social media engagement can be increased by engaging with your audience.

There are many creative ways that eCommerce brands can communicate with their online communities.


You can start running social contests or hashtag campaigns that encourage people to upload photos of themselves wearing or using your product(s). Respond directly to submissions with likes, shares, comments, and other personal messages. To foster an interactive community, you might even ask your wider audiences to vote for a winner.

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After the competition has ended, you can take advantage of all the authentic UGC ( without permission, of course) and share it on your social media channels. You could also use it across your website, ads, emails, and other digital content. This will inspire your followers and give them a voice in your brand.

Start focusing your social media efforts on your customers. Watch your engagement numbers rise.

3. Increase brand awareness and discoverability

Most eCommerce marketers will tell you that they want to increase brand awareness. It can be difficult to get more customers in an online sea of eCommerce shops.

It doesn’t matter if you have the best products and services in the world.

Brand awareness can be difficult to pinpoint. Google does not currently provide a report on brand awareness.

Every brand should understand the meaning of brand awareness. Here are some examples:

  • Impressions
  • Reach out to others
  • Shares
  • Mentions and backlinks
  • Website traffic and the percent increase in traffic over time – mainly direct and new users


Calculate what success in brand awareness looks like for your eCommerce store. Decide the metrics that you wish to measure, and then start tracking them in every strategy or campaign.

You don’t have to make your brand known to everyone. Only the most likely customers will buy from your store. You can do this by using micro-influencers, or as we like to refer to them, organic influentialrs, people who already advocate for your brand to their small but engaged followings. This strategy can be read more here.

4. Increase eCommerce conversion rates

You’re not alone if you aren’t promoting your brand online and growing your awareness on social media, but you don’t convert people on your product pages.

Every eCommerce marketer strives to move people through the marketing funnel, all the way to conversion. If your conversion rates aren’t working, this can be a problem. A user may not convert on a page for a variety of reasons. These are some of the most common reasons:

  • Users will leave your site if you have a slow page speed
  • Poor mobile usability and responsive design
  • Poor quality copy and insufficient product information
  • Navigating websites can be confusing
  • Security concerns
  • Pricing
  • Uncertain shipping and return policies

Some of these issues may require assistance from other departments such as design and IT. However, marketers should concentrate on what they control: the messaging and visuals that educate and entice consumers to buy your product. The way that a product is presented can have a major impact on whether or not a customer converts.


Sometimes it is better to show than to tell when it comes to online shopping. Your eCommerce pages should contain clear and complete information about the products. If shoppers are unable to touch or feel your products while browsing, unvarnished visual Social Proof is the best alternative.

Visuals of happy customers wearing or using a product can help people get a better understanding of the product’s appearance in the real world. Social proof such as user-generated content can be displayed on your eCommerce store ( ) and made shoppable! to help convert people from browsers into buyers.

5. Reducing shopping cart abandonment rates

It can be painful when customers pick out the product they want, then go to checkout and leave your site. This is known as shopping cart abandonment.

Unfortunately for online retailers, the average shopping cart abandonment rate is approximately 67 percent, which means that a lot of money is being left on a table or in the cart. There are many reasons why shopping cart abandonment may occur:

  • Unexpected costs were incurred (e.g. tax, shipping, etc.)
  • Long and confusing checkout process
  • You will need to create a brand new account.
  • Return policies that are confusing or difficult to understand
  • Slow time to delivery
  • Performance issues on the web
  • Other sites offer better prices

It’s almost impossible to have a zero percent abandonment rate for shopping carts, but there are steps eCommerce marketers can do to reduce those numbers and increase sales.


These are some of the most common ways to reduce abandonment rates in your store’s shopping cart.

  • During checkout, progress indicators are displayed
  • Customers can use the instant chat box to ask questions
  • Here’s a glimpse of the cost for shipping, tax and other fees.
  • Include thumbnail images of the products during the purchase process
  • Offering seamless payment options (Apple Pay and Google Wallet, Paypal, etc.
  • Customers can save their shopping cart to come back later
  • To remind them that they have abandoned their virtual shopping cart, send trigger emails
  • Retargeting ads can be set up to remind users of items they’ve viewed while they’re browsing other websites.

Pro tip: Use authentic UGC from abandoned shopping cart items to your retargeting campaigns or trigger emails to entice customers to return.

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6. Reduce return rates

It’s all too familiar to us how frustrating it can be to order something online and then receive it only to find that the product is not what we expected. This is part of online shopping, unless you use a trusted fulfillment shipping company.

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30% of all online orders are returned, compared to only 8 percent in brick and mortar stores.

You lose the sale of an item if it is returned to you. However, shipping costs are usually incurred from the original offer of free shipping or free returns. You may also have to pay additional fees if the item is damaged.

This can lead to major headaches for both you and your customers.


We mentioned social proof in an earlier article. Visual social proof is a secret weapon eCommerce brands have to fight shopping cart abandonment.

Online shoppers can get a better understanding of the product by seeing photos from actual users or those who have used it. Find out how social proof can reduce return rates.

7. Customer loyalty

You don’t want just one-time customers if you are an eCommerce company. Customers who return to your site often and are loyal, enthusiastic customers are what you want. Loyalty is hard to find with so many brands. It’s worth the effort when brands make it possible. Increase customer retention rates by 5 % can boost profits by 25-95 %

Your brand should be more than an online shop. Customers should be able to share their experiences with the brand and learn from other customers who use your products.


There are many ways to increase customer loyalty.

  • Prioritizing good customer service
  • Loyalty programs are a way to reward and encourage customers.
  • Customers are encouraged to give feedback
  • Not only can you offer products, but also a larger community that customers can be a part of
  • Customers can help you achieve a mission beyond your company, such as sustainability, diversity, and inclusion.
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Encourage customers to share their stories and create customer loyalty programs. Invite customers to join exclusive online clubs or create groups where they can interact and receive the latest information about your brand and products.


It doesn’t matter if you feel the same way about all or one of these eCommerce marketing problems, it is important to get to know your customers. This will allow you to constantly evaluate whether your marketing messages, campaigns, and strategies are effective or not. No matter what number of common problems you are facing, hopefully you have some concrete tips to help you improve.


Best practices for managing refunds and chargebacks

Many businesses will be affected by COVID-19, which places new restrictions worldwide.

Guests are cancelling their attendance at events, and clients are withdrawing from bookings. This uncertainty has also led to a rise in chargebacks and refunds, creating tension between customers and business owners.

Wix is working hard to simplify complex processes for businesses. This article will teach you how to avoid negative account balances by managing your chargebacks and refunds.

01. Rapidly Respond to Refunds

Business owners have to deal with more cancellations and refunds as clients and guests change their plans. It’s generally a best practice for business owners to offer refunds for any canceled services or orders, regardless of whether they were canceled by your customer or you. You can temporarily suspend the customer’s paid plans until you get your business back to normal. It’s a good idea for transparency to revise your refund policy.

Why should I refund customers?

Customers are more anxious than ever about the future. You can reassure them by responding quickly to their refund request. If they are not reimbursed, you can initiate the refund process. Let your customers know that their funds have been sent.

What can I do to refund my customers?

If you cancel an event or service, refunds are not automatic. Each refund must be issued by the business owner through their preferred payment provider. Learn how Wix users can refund customers for services, appointmentstickets, and store order in just a few steps. Wix will refund any event ticket that has been refunded for service fees.

There is no additional charge for issuing refunds if you choose WIX Payments. The refund process can be managed from your dashboard. This allows you to quickly respond to customers and gives you full control of your finances. Refunds to customers are subject to standard Wix Payments processing charges.

Example A customer in the United States pays $100 for a product. 2.9% + $0.30 is Wix Payments’ processing fees (standard U.S. fee of $3.20). The amount that was paid to the merchant’s bank account is $96.80. The merchant will refund their customer $100 if they initiate a refund process.

Tip Show customers you value their time and business by giving them a coupon for their next purchase. No matter what the current challenges, give them the best customer experience.

The bottom line: Cancel and refund orders if you are unable to fulfil them. You can reduce chargebacks by making refunds as fast as possible and making sure that your customers are happy.

02. Managing Chargebacks

What is a chargeback?

Your business may be subject to chargeback requests from customers. chargeback request is made by credit card issuers to merchants to return funds to customers. This is when a customer claims the products or services they purchased were not provided by you. Wix Payments merchants can view chargeback reasons via their Wix Payments dashboard.

What are the negative effects of chargebacks on business?

A chargeback is different from a refund request, which involves you and the customer. Instead of a refund request, third-party banks and payment networks companies like Visa and Mastercard are involved. Although chargebacks can happen from time to time, it is important to avoid a high rate of chargeback. Your risk level will increase the more chargebacks that you get. This could have a negative impact on your business operations, and can lead to account closures or withholding payments.

Handle Chargebacks without Penalties

Many business owners are facing chargesbacks due to recent events.

Payment providers usually charge a fee for each chargeback. Wix payments does not penalize users who file chargebacks against them.

Tip To reduce chargebacks, follow these best practices for merchants .

The bottom line: High chargeback rates can hurt your business. Sometimes it is best to just refund the customer.

03. Handling Disputes

What should I do if I receive a chargeback

You have two options as a merchant: accept or deny a chargeback. If a customer requests a chargeback via their credit card issuer they will usually be refunded immediately (unless they dispute it). If you accept the chargeback the funds will be retained by your customer.

What is the best time to file a chargeback dispute

You can file a dispute if you disagree or have evidence of the validity of the transaction. Wix payments does not charge any fees for disputes. Here are some chargeback scenarios that business owners might encounter.

Tickets for Events

Accept Chargeback

  • A customer has tickets for an event which was cancelled.
  • The customer has tickets to an event that was rescheduled. Customer is unable attend the event on the rescheduled date.

Dispute Chargeback

  • If a customer cancels tickets for a scheduled event, your business is protected under a clear, non-refundable cancellation policy.
  • A customer decides to not attend an event for personal reasons.

Booked Services & Hotel Reservations

Dispute Chargeback

  • Customer did not reach out to you in the manner that was stated in your booking policy. This is why they are a no-show. Merchants located in the affected areas are advised not to bill their customers.

How can I file a chargeback dispute

You can file a Wix Payments dispute right from your Wix Payments dashboard. Pay attention to the deadline when you file a dispute. The chargeback becomes final after this date and you can no longer dispute it.

Your Wix Payments dashboard allows you to easily track your chargeback status. If your dispute is resolved by the bank or credit card issuer, funds will be returned to Wix Payments.

Tip Respond quickly to chargebacks using Wix Payments’ dispute tool. You can easily monitor, accept, and dispute chargebacks from your dashboard.

The bottom line: Avoid invalid chargebacks and protect your business without paying any fees.

Think Ahead

Navigate your business through these difficult times. Be patient, flexible, resourceful, and look forward.

You are facing some difficulties, but your customers are also. Trust and invest in your customer relationships. Your response will decide whether or not you have a loyal customer.


The 6 Best Print on Demand Companies for Customized Products Sales in 2022

The 6 Best Print on Demand Companies for Customized Products Sales in 2022

You want to create passive income, build your brand, and start your own business? It’s easy to get started in eCommerce with print on demand.

Print on demand or POD websites let you create and ship products using your custom designs. These services are not like traditional printing plants. They don’t require bulk orders or inventory. Most of these services are dropshipping websites. This means they can handle your order fulfillment and shipping.

You can use print on demand services as a merchant to sell your own products. Many print on demand websites allow you to integrate this service into your online shop.

This guide will show you how to get started in print on demand dropshipping and highlight the top print on demand sites.

How Print On Demand Works

You can customize white label products through print on demand. You can sell t-shirts and bags as well as books, mugs, mugs, and other products. Upload your designs and connect your POD service to your eCommerce website. Then you can start selling.

Print on demand services are great because they can be used as dropshipping platforms. This allows you to sell custom merchandise per order, and without the need to purchase inventory. These services take care of order fulfillment and shipping, making it as easy as possible.

Why print on demand is great for new eCommerce businesses

For newcomers, printing on demand is an easy way to get started with their dropshipping eCommerce business. You don’t have to store inventory so that you take on less risk as a merchant. Some platforms don’t even require an initial investment. This means that there are almost no upfront costs.

Shipping and order fulfillment can often be a barrier to newcomers to online retail. It can be costly and time-consuming to set up a shipping system, especially if you want to ship to other countries or regions.

Print on demand removes all of these hurdles, which allows you to generate sales instantly. You can generate passive income by not having to worry about shipping, storage, or packing.

Print on demand can be a difficult task. The online retail market is very competitive with an almost endless number of sellers. Marketing is essential for your business’ success.

Print on demand has its downsides. If you don’t buy in bulk, wholesale costs could be higher. You are less likely to be sued, but your profits will increase. You can also lose some control over your creativity and packaging will be taken care of. Many retailers are more interested in creating an entire buying experience. It may be difficult to customize the experience with so many POD platforms.

Businesses looking to build their brand by selling custom-designed products can use print on demand. It’s also a great way for artists to make money by offering their fans the chance to purchase their merchandise.

The 6 Best Printer on Demand Companies for 2022


Printful has a long history of being a print-on-demand site that puts entrepreneurs first. They allow you to create your own Printful storefront and integrate with popular online marketplaces such as eBay and Etsy. The cross-platform integration is seamless because orders are automatically forwarded after they are received.

Printful offers a wide range of products that cover all major categories. There are many options for apparel, jewelry, phone cases and homeware. You can choose from a wide range of designs or add your own design, while still maintaining your ownership rights.

Many established businesses prefer to be able to brand their products. Printful is a white-label product company that caters to entrepreneurs as well as businesses. It offers a wide range of customization options, including the ability to label and package your products.

Printful has no minimums and is free to use. You only pay for the items you sell. You can choose a profit margin that is right for you based on the products you sell. You can buy bulk for a significant discount, even though you pay per item. Printful can store your inventory so that you can offer same-day shipping to your customers.

Printful offers worldwide shipping through a variety of partners so rates are very competitive.

Printful also offers video-making, graphic design and photography services. You can even generate mockups to help you focus on sales.

Ranking: 10/10

Printful allows you to create your products today.


Printify has another veteran in this game. You can find a wide range of apparel, accessories, and homeware that you can customize. They also offer all the classic print-on-demand products. You can also create your own products and retain ownership.

Printify does not offer a storefront on their website, but it offers seamless integration and automatic sync with online marketplaces and platforms, such as Wix.

Dropshipping is also an option for this print-on-demand site. They fulfill and ship your orders. Create an online store and connect Printify. Then, forward any orders to Printify manually or automatically.

Printify is a platform for business-minded artists and designers. You can order samples of your custom products. You can make sure you are satisfied with both the product and the printing quality before you start selling. Their mockup generator can be used to create product images. This will ensure that your catalog looks professional.

Printify is free to use, and you can have up to five online stores per account. There are unlimited designs and no minimums. You can choose your retail price to maximize your profit margin. Dropshipping platforms allow you to sell only what you sell. This eliminates the risk of stock building.

Ranking: 10/10

Printify allows you to start selling custom merchandise

03. Redbubble

Redbubble is a popular printing on demand website for emerging artists and designers. It has its own marketplace, and is not compatible with any other online shops or marketplaces. Redbubble may not be as appealing to people who have an online store or want to sell through multiple channels.

This platform is perfect for artists who want to sell custom merchandise. Redbubble allows you to create your own online storefront. You can even customize it to reflect your brand. You will find a wide range of products, including clothing, accessories and gifts.

Redbubble, a marketplace, may help you find your first customers. Upload your artwork to Redbubble and shoppers can view any number of products. You get paid once someone purchases a product featuring your design. Your design remains yours forever. Redbubble doesn’t offer certain useful extras that other print-on-demand websites do, like a mockup generator or graphic design services.

Redbubble is completely free to join. You can set your own profit margins, on top of the base price that is established for each product. Redbubble ships worldwide and offers a return policy that guarantees your customers’ satisfaction. As long as you earn at least $20 per month, you get paid once per month. Your payment is carried over to the following month if you don’t earn $20. If you are a resident in the U.S. or UK, your payment can be made directly to your bank account or via PayPal.

Ranking: 8/10

Redbubble: Sell your stock.

04. Society6

Society6 is different from other print-on-demand sites. It’s all about the art and artist. They offer classic products, as well as a wide range of printed art options such as frames and stretched canvas.

You can also engage with and get feedback from customers and creative peers on the site.

Society6 is an independent marketplace that does not integrate with other online marketplaces or stores. Sign up to get your shop on the site.

It is completely free to use. Sign up and upload your designs. Society6 may use your artwork for brand promotion, but you retain ownership.

Society6 gives you less control over the pricing. You receive 10% when your products sell. They determine the retail price. Print art is exempted from this, and you have the option to set your profit margin. Artists receive their payment via PayPal the first day of each month. There is a 30-day clearance period. This means that you will get your payment within 1-2 months of a sale.

Society6 handles all aspects of your order fulfillment, inventory storage, and shipping, just like other print-on-demand services.

Ranking: 6/10

Society6 allows you to sell your art.

05. SunFrog

SunFrog is the industry leader in print on demand. Although their product line includes classics such as posters and mugs, the main focus of SunFrog is clothing. SunFrog, in particular, is a huge platform for tee-shirt designs.

SunFrog is an independent marketplace and doesn’t integrate with any other marketplaces or stores. They do offer the unique opportunity to promote products created by other artists in exchange for a commission. SunFrog offers templates as well as its own design tool so that you can make your own tees even if you don’t have a background in graphic design.

After signing up, your collection will be yours. You have the option to promote your own designs or others. You can also upload promo images to the site, which will give your collection a professional look.

Registering is free and pricing can be adjusted to a certain degree. Artists can set their own price range. You receive 10% of the retail prices for every product you sell with your design. SunFrog also offers commissions on sales. You receive 15% of the retail value for every sale, regardless of whether you own the design. The commissions can be up to 25% if you sell your own designs. You can pay via PayPal, PayPal Payoneer or direct bank deposit.

You, the artist, retain ownership of your designs but grant SunFrog some usage rights.

SunFrog allows you to track visits, conversions, and even create targeted marketing campaigns. This is an important feature for ambitious business owners.

SunFrog ships worldwide, just like most print-on-demand platforms.

Ranking: 8/10

SunFrog sells custom-designed tee-shirts


Another popular print-on-demand site is Zazzle. This platform offers more customization options than other platforms. You can even customize your products before you buy.

The print on demand site does not integrate with any other online marketplaces or eCommerce platforms. You are limited to the marketplace on this website.

To create a storefront, you will be asked if you are a designer, maker, or associate. Designers can upload their designs and dropship products to the platform. The site allows makers to sell their own products, but they are responsible for shipping. Associates are paid a commission when they sell products that have been purchased from other people. Both designers and manufacturers retain ownership of their designs.

Registering is free. Designers can set prices up to 5-99% higher than Zazzle’s base. Associates earn a 15% commission for sales through their store. Each month, payments are made on the first day of each month. There is a 30-day clearance period.

Ranking: 7/10

Zazzle allows you to design and personalize products.

Tips for Merchants Selling Products using Print on Demand

It takes more than just choosing the right print-on-demand service to sell your custom-designed merchandise. There are many things you can do to make your online business a success.

First, ensure that your design is appropriate for your niche. A business should know its target audience. Once you have a good understanding of your customers, it is important to keep them in mind throughout all phases of product development, including product design. Your business will thrive if you sell the right product to the right people.

Second, should invest in marketing. It’s not easy to succeed in eCommerce. Exposing potential customers to your brand is key to beating the competition. Creating your own blog is a great way to do this. You can make your business stand out by creating high-quality content your customers will enjoy. Also, you should use the correct keywords and SEO tools in order to increase traffic to your website.

Social media can help you increase your visibility. You have two options: Facebook Ads or organic advertising. Your brand’s visibility will be increased by being active on social media and creating great content. Engage with other users and encourage them to create content about your products. Make sure you share the results.

Social media is the best place to share product videos. You can create professional videos that are visually appealing for your products on social media.

Take advantage of holidays and other events to increase sales. You can tailor your holiday marketing to include special sales and discounts during these times. You can benefit from events that appeal to your niche market if you are a small business. You could, for example, make limited-edition comic-book-inspired clothing and accessories in the lead up to Comic-Con.

The most important tip is Integrate your print on demand service with an online store. This allows you to create endless business and marketing opportunities while also allowing you to own and manage your digital real estate. You can set the rules for your eCommerce website. As your business grows, you can create and manage it however you like. You can also integrate third-party apps.


Black-Owned Businesses to Support

Juneteenth is an annual event that takes place on June 19th to commemorate the 1865 announcement declaring Texas free from slavery.

Although the first Juneteenth was more than 150 years old, the Black community still feels the effects of slavery and the subsequent generations of systemic racism.

This milestone is especially significant in the wake of Black Lives Matter. It is clear that America is still working on eliminating racism. The change America needs is not yet in place. However, it is evident that there is still much to do: Support Black communities.

Black entrepreneurs and creators have the power to buy from Black-owned businesses. In honor of Juneteenth this year, we have compiled this list of outstanding Black-owned businesses that you can support today and every day.

These amazing Black-owned businesses are inspiring you. Make your eCommerce website.

  1. Ruby Love
  2. The Spice Suite
  3. COTA Skin
  4. Evolve clothing
  5. Ivory Paper Co
  6. Ultasmile
  7. The Conjure
  8. Pretty Melanin

1. Ruby Love

Ruby Love’s swimwear and underwear are leak-proof. Ruby Love is committed to empowering the wearer of its clothing, no matter what time of the year, by providing an environmentally-friendly alternative to disposable, mainstream menstrual hygiene products.

Ruby Love’s popularity speaks volumes: the brand has generated over $22M in sales to date, proving that people love it. Period.

Ruby Love encourages loyalty by offering a points-based rewards program. You can also get discounts if you purchase more than one item with Ruby Love bundles. They also offer thoughtful collections such as their First Period Kit .

2. The Spice Suite

The Spice Suite is a sensation. It sells spices Angel Gregorio sourced from exotic spice markets around the globe.

Angel creates a new SpiceBox each month. These sets sell out quickly after being shared to Angel’s social media accounts. The Spice Suite also sells a variety of cooking accessories and The Little Black Spice Book with unique, spice-centric recipe.

Another reason to fall in love with Angel’s cooking?

Her support for Black women entrepreneurs. The Spice Suite’s Washington, D.C. location is available as a free pop up shop for women of color. The storefront has been host to over 450 pop up shops. In a 2020 interview, Gregorio stated that the space “has transformed from just a spice store to a dream incubator.”

“The idea that you must have a place at the table in order to bring someone else along is false.

The items can be purchased online from the pop-up shops.

3. COTA Skin

Cota Skin, a woman-owned and operated business based in New Orleans (La.), is dedicated to creating the best skincare routine for all skin types. To determine which products are most recommended, newcomers can take the IQ Quiz.

Customers can get real value from the Skin IQ Quiz by matching them with the right products. This adds to the company’s subscriber base and grows its customer base.

COTA skin uses email marketing in order to inform their customers about new products and sales. This helps drive sales. COTA skin’s thoughtful approach to educating their customers about their products and finding ways to stay in touch with them is just one reason to admire the brand.

Another reason is CBD. CBD.

Many of the most beloved ingredients for skincare, such as argan oil, collagen and Vitamin E, will be found in COTA skin products. However, COTA Skin is also innovating by including CBD in your beauty routine. CBD is an effective antioxidant with anti-inflammatory and hydrating properties. It’s a key player in skincare.

For some inspiration, check out the COTA Cleanser and Men’s Skincare Products.

4. Evolve Clothing Gallery

Evolve Clothing Gallery, a menswear boutique, specializes in high-fashion accessories and clothing. It stocks items from both emerging and established designers. Their clothes perfectly reflect the urban-elegant spirit of NYC streetwear with a brick and mortar store in Somerville.

“Our goal to remain unique, to always stay above, and to always offer those exclusive wardrobes for our clients” – RanD Pits, Evolve Co-Founder

Evolve Clothing Gallery deserves to be praised for more than their incredible products. They also deserve a shout out for their adaptability or their ability… to evolve.

The COVID-19 restrictions forced the clothing shop to close its brick-and-mortar location in 2020. They had to adapt quickly to sell exclusively online until they were lifted. Evolve has done a great job in creating an online experience that is true to their brand.

Wix Chat is a great way to get customer service. They also offer free shipping within the US for orders above $150

Evolve was able reopen their retail store. They integrated their online shop to their POS system and now allow customers to order online with free pickup in-store.

Evolve has seen a remarkable growth in its online shop, with RanD Pitts claiming that the company’s sales have increased by 30% each week since they launched it.

Evolve Clothing Gallery offers a wide selection of inspired footwearbags and carefully curated sunglasses.

5. Ivory Paper Co

Do you love to plan? Do you have a soft spot in your heart for stationary? Ivory Paper Co. has beautiful paper products, stickers and daily planners.

Alitzah Stinson, founder, has always loved planners and stationery. However, she couldn’t find the right planner for her hectic lifestyle as a CEO and Influencer. Alitzah founded Ivory Paper Co. after years of jumping from one planner to the next and never feeling satisfied.

Planners by Ivory Paper Co. can be customized by length and start date. You can also personalize the cover with your name or title.

Ivory Paper Co. has a popular blog. Topics range from Stinson’s daily looks to company updates to larger topics about organization and efficiency.

This content improves the human side to online shopping. It helps to attract potential buyers, maintain clientele connections to the brand, as well as build brand loyalty and trust. A solid SEO strategy includes content marketing via blogs. Content is often what drives clicks to a domain and facilitates search traffic.

6. Ultasmile

Ultasmile created an innovative three-sided toothbrush which you will love.

Customers love their product and Angelia Morrison is the co-owner and CEO at Ultasmile. She has a large following on social media thanks to her TikTok campaigns. Some Morrison’s TikTok videos are more than 2,000,000 views with one video bringing in almost $40,000 in sales.

Online businesses can use social media advertising as a powerful tool. Ultasmile uses video content to educate customers about their product.

The Ultasmile 3-sided toothbrush is a new approach to toothcare. Their success has been remarkable. Ideas for ecommerce businesses

Although this idea might seem a bit daunting, people who are interested in eCommerce can use it to sell online.

7. The Conjure

Lala Inuti Ahari’s Conjure sells a variety of candles, body soufflés, bracelets and stones. They are all hand-crafted with special energy and intention by Lala who is known worldwide as a master conjurer and root worker, Vodou divinity expert, spirit keeper, healer and spirit keeper.

Ahari’s family has a long history of spiritual healing, and there have been many generations of healers. On one side, her lineage dates back hundreds of years to slaves in Virginia and on the opposite, deep in southern Texas.

Lala has built a large following on social media with more than 230K Instagram followers. Visitors can book sessions with The Conjure Academy online, which teaches about Lala’s practice.

The Conjure candles are loved by clients all over the globe.

8. Pretty Melanin

Pretty Melanin, a Black-owned business that sells high-quality skincare products for Black women, offers all-natural, high-quality skincare products.


After struggling to find the right products for her skin, Esther Joseph founded the organic lineJoseph developed a product line that does not contain any preservatives, chemicals, or fragrances.


They are proud to be Vegan and Cruelty Free certified.


“Every jar is handcrafted with love in the hopes that it can also solve another girl’s skin problems.” Because pretty melanin and pretty faces go hand in hand. Esther Joseph

Pretty Melanin allows the results to speak for themselves with a dedicated review page that features before and after photos of customers, bloggers and YouTubers.

It can be daunting to try a new skincare regimen, especially for those with sensitive skin. Photos of amazing skin transformations and testimonials are a great way to provide social proof and assurance for potential buyers.

A successful online business is not just about selling good products. These Black-owned eCommerce businesses have created strong brands by selling quality products and smart marketing that has created loyal customers.


The Click-By Click Guide to Google Shopping for eCommerce Business

Google connects large numbers of shoppers around the globe to merchants and products that may have been overlooked. Every hour. Every day.

36% of all product search results originate from the most-cited search engine.

Google is second in product search, behind Amazon. Amazon now has almost half the market share. Despite Amazon’s rise, Shopping ads and listings are still a great way to stand out. Google Shopping is available in ninety markets while Amazon recently surpassed eleven.

A reliable online store is essential for businesses that wish to reach consumers online. A website builder that offers advanced business features and a wide range of templates for online stores will make it easy for merchants to do this. A strong eCommerce strategy that highlights products throughout the buying process, including where most people will conduct initial product research, is a great way to grow an eCommerce business.

This guide will give you an overview of Google Shopping. It also contains step-by-step instructions to create a Google Merchant Center, set up campaigns and begin selling on Google Shopping.

Wix App Market allows you to sync and optimize your Google Shopping product feeds. Connect a Wix App with your online store to maximize your sales.

What is Google Shopping?

Google Shopping, the tech giant’s product search engine, allows consumers to search for, compare and even purchase products from thousands of online retailers.

Google Shopping Ads are part Google’s wider ad ecosystem, which includes search, display and video ads, as well as app ads. Google Shopping, like Google Search, includes both paid and unpaid product listings. This makes them an invaluable marketing and sales tool for all businesses.

Google Shopping’s product images carousels are most likely what you’ve seen. They appear at the top search results for terms such as “holiday gifts” and “sneakers or women”.

Google Shopping allows eCommerce businesses to list their products and send Google users to their online shop. If they are in the U.S., you can also sell directly from Google through the commission-free “Buy on Google”. In a moment, we’ll go into more detail about this program and others.

Google Shopping: Why merchants should sell on Google Shopping


Google Shopping will be a mix of all its previous iterations in 2021. It is a shopping search engine that allows consumers to compare and purchase products.

Google’s Shop on Google feature lets shoppers purchase items directly from merchants, without having to leave Google.

From 2012 to April 2020, nearly all products on Google Shopping were sponsored products. This means that businesses paid for them to be listed in the shopping engine.

Google, however, announced in April 2020 that it would again allow users to list their products for free. Google Shopping now offers both paid and unpaid product listings on all relevant Google platforms.

This is one of the best reasons to sell on Google Shopping.

Another reason is trust. Trust.

The Verge recently conducted a survey to determine which tech brands consumers trust most. Google scored higher than Apple and Amazon.

This is due to Google’s ubiquitous ubiquity in search. Google is the default search engine of many people and holds about 92% of the global search market.

It makes sense to sell on Google Shopping if 48 percent of people begin their product research using a search engine. If you have a Wix online shop, Google Shopping Ads can help to increase your omnichannel retail strategy and add an additional channel to your sales mix. Even better, you can sync your Google Shopping feed directly using the Wix Application Market in just minutes.

We provide a step by step guide to help you sell on Google Shopping. This includes creating a Google Merchant Center Account.

How to list products in Google Merchant Center (GMC).

Google Merchant Center (GMC), a Google product, allows eCommerce businesses to manage product inventory across Google Shopping Platforms and Properties.

GMC can be integrated with other Google products such as Google Ads and Google Search.

Vendors can upload datasheets to their GMC accounts and manage their product listings individually. This is what Google uses for Shopping ads and free listings in Google Shopping.

You must complete the following steps before you can create a GMC Account. (Note: Google has provided links to further instructions throughout).

  1. You need at least one Google account.
  2. Verify your website and business with Google My Business ( only applicable to businesses with a physical location) To claim your Google My Business profile or create it, you will need your physical address, contact number and tech support. After verifying your business, you have the option to customize your profile with photos, hours, and any other information. When someone searches for your business name (or “type”), it will appear in Google’s main search results.
  3. Set up your Google Merchant Center account. Google guides you through the process. However, you will need to have two things: 1) an online store that can accept payments and offers returns; and 2) physical products (not service) in your store.
  4. Verify your site. To show products in Google Shopping ads you must prove you own the website. Google gives detailed information about what this means and how you can do it. Once you have logged in to your GMC, follow the instructions to verify website authenticity. Before you proceed with this step, make sure you have an online store that is active. Wix makes it easy to launch your eCommerce store. It takes only ten steps to open an online store
  5. Enter your business information. Add your country, business time zone and business name. Your Google product listing will display your business name. Google uses your business name for your Merchant Center Account number. You can opt in to Google Merchant emails or not and accept Google’s terms and conditions.
  6. Create product information, including your free product listings, and add more detail business information. This is where you can add shipping, tax, website address, phone number, and product data. You can upload your product data to the GMC via product feeds or add individual products.
  7. Use the Buy on Google option (optional): You can sell products directly through Google by purchasing on Google. This program is only available in the United States. To set it up, click on “Growth” from the left navigation and then “Manage Programmes”. Finally, click “Get Started” under the Buy on Google box. You must meet the following requirements to be eligible for this program:
  8. All products are eligible for a 30-day return policy (from the date of delivery).
  9. Google has a range of return policies that apply to all products. These include: no used products; no vehicle parts; no digital goods/subscriptions; no goods requiring activation in-store, and no products with ID/age requirements.
  10. Connect to Google Ads – This is necessary if you wish to display paid product ads on Google Shopping. Connect your GMC to Google Ads. If you don’t have one, you will need to create one. Click on “Growth”, in the left navigation, and then click “Manage program”, then click “Get started” below the Shopping ads. Before you can connect your GMC with Google Ads, you will need to enter your business and product information. You will also need to read and agree to the GMC policies.
  11. Create a test campaign. After your GMC account and Google Ads accounts have been linked, you will be able to create your first Google Ads shopping campaign. Sign in to your Google Ads account, and follow these steps:
  12. Click “Campaigns” in the navigation bar to the left.
  13. Click the “plus”, select “New” campaign and then select “Shopping”.
  14. You will need to set up campaign preferences. This includes campaign name, country of sales, inventory filter (to indicate which products you wish to promote), daily budget and other details. This section will also allow you to specify the GMC that you would like to use for your campaign.
  15. You can save and continue by clicking “save as” to create your first shopping ad.
  16. Choose what kind of ad you want in your shopping ad group: You can choose a Product Shopping ad (recommended for new advertisers) which is your basic one-product-per-listing shopping ad. Showcase Shopping Ad allows you to advertise multiple products in one ad.
  17. You can create your first ad-group by entering the name of the group (e.g. “Mens Shoes”) and a bid amount. Click “Save.”
  18. After your ad group has been created, you will arrive at the product groups pages. The default product groups will be labeled “all products”. This means that your campaign will promote all of the products you sell. You can modify the products that appear in your ads by creating product groups.

Tips to optimize Google Shopping Campaigns

But you’re not done. After you have set up your Google Shopping campaigns and turned them on you will need to maintain and optimize them.

Optimizing your product feed is the best way to optimize Google Shopping ads. Your ads (and all free listings) will perform better on Google if you have the right product data. For optimal Shopping Ad performance, it is important to have accurate and high-quality product data.

These are the things you can do to ensure a product feed that is optimized

  1. All the data attributes required by Google’s product specification guidelines to be applicable to your products should be included.
  2. After updating your product database, create your feed.
  3. When you make changes to your website inventory, submit your GMC data. Google usually updates GMC information for products in a matter of minutes.
  4. Enable automatic item updates. This prevents account suspension for pricing and availability mismatches. Google says this feature is best for a small percentage of your inventory. You can find more guidance here.
  5. Check that the information on your Shopping ads matches your website. Google monitors this and will disapprove your ads if the pricing or availability of your products is not consistent.
  6. Provide verifiable data on your website. Google will verify your website faster if you include price and availability information in the HTTP response. This will reduce traffic to your servers during verification. Google recommends structured data markup for listing price and availability.
  7. Only display the final price on product pages. If you are using dynamic pricing, don’t show the final price until the page is fully loaded. To verify that the price displayed in your Shopping ads or free listings is correct, you can use Google’s URL inspection tool.

It is important to plan how you will optimize your Shopping campaigns within Google Ads. This includes creating an organized campaign structure and ad groups. This allows you to bid for different product categories at the campaign and ad group level. There are some products that are more popular than others so it is not necessary to bid the same amount for all products.

You can manage product bidding by grouping your products into different ad groups, and setting a unique bid per ad group. If you are selling shoes, you could create a shopping campaign called “Mens Shoes”, and then create ad groups to include Mens Sneakers (or Boots), Mens Dress Shoes, and so on.

Lastly, key performance indicators such as total sales, cost-per-conversion, and ROI should be monitored.

Google Ads offers a variety of bidding strategies to optimize how your ads are served. For example, the target cost per acquisition (CPA), automatically adjusts bid amounts based upon a target CPA. You should familiarize yourself with all the bidding strategies available so that you can choose the one that best suits your goals.

Google Shopping is a reliable and trusted way to reach consumers all over the world

Google Shopping is still a great way to reach customers online, particularly when you consider reach. Google recently reported that retail searches increased 200 percent in Q4 2020, compared to the previous year.

Many customers will be able to pick up their orders in person this year after they start their online shopping journey on Google. This is due to the adoption of omnichannel retail fulfillment options such as buy online, pick up in-store (BOPIS). By February 2020, BOPIS adoption increased 28 percent over the previous year.

Wix eCommerce allows you to reach customers in person, online, via mobile and in online marketplaces. Integrating your Google Shopping account with your Wix store will give you a complete view of your customers, allowing you to sell more effectively.


Sell Online and Thrive: An Overview of Online Marketplaces

Although online advertising and marketing can bring more customers to your online shop, they can quickly become expensive. Imagine if you could promote your brand and sell more products at the same time.

Online marketplaces allow you to do exactly that: showcase your merchandise and brand on platforms that connect with global audiences.

What is an online marketplace?

Online marketplaces offer the following:

  • Multiple sellers can use the same platform.
  • Hosting, transaction processing and maintenance of the website interface are all included. Additional fees may be charged depending on the platform. Fulfillment services might also be available.

This definition is good for the basic concepts, but the lines are becoming blurred.

Search engine shopping destinations like Google Shopping display products from multiple sellers as a marketplace, but shoppers have traditionally linked back to retailers sites to learn more about the product and to buy it.

Google now offers its own payment function, moving closer to a true marketplace.

Similar to social media, product listings have been featured on eCommerce sites for years in paid advertising. But Facebook, Instagram and Pinterest now support transactions within their environment, blending with markets to create new social shopping platforms and experiences.


Why should you sell on an internet marketplace?


  • People utilize online markets. It is convenient to conduct a single transaction that allows you to purchase multiple items from multiple sellers. six of the eight most popular online retail websites in 2020 based on online monthly traffic were online marketplacesgenerated 62% of all eCommerce transactions globally.
  • The marketplace is responsible for maintaining the infrastructure. The marketplace provides the infrastructure. This allows you to concentrate on your core business.
  • International exposure is possible with online marketplaces. Online marketplaces are easy to access from anywhere in the world. Amazon is a strong player in many regions. However, you can also find regional players like Mercado Libre Latin America or Rakuten Japan.
  • Niche markets attract targeted audiences. There are many online marketplaces that cater to niche interests, including high fashion and sustainable products. You can market your products to the right customers if you identify the right niche market.

Online marketplaces of excellence

Some of the most well-known online marketplaces are owned by big names in retail. Others are not affiliated with established brands. The top marketplace destinations include:

  • Amazon. The majority of Amazon’s goods are sold by marketplace sellers. Amazon is both a seller as well as a platform. This means that items from third-party sellers are displayed alongside Amazon’s own products. Wix eCommerce has a native function that allows you to create an Amazon shop.
  • Walmart Marketplace. Walmart Marketplace was launched in 2009 partly to compete with Amazon. It now has more than 100,000 sellers and has helped drive double-digit eCommerce growth since the pandemic. Marketplace sellers are allowed to offer goods in addition to products sold at Walmart stores once their applications have been approved.
  • eBay. eBay. eBay has more than 152,000,000 buyers, roughly half of whom are based in the United States. Wix eCommerce includes eBay as a native selling channel.
  • Wish. Wish is a mobile-first destination for shopping that offers affordable products. Wish has thousands of merchants selling products to over 950 million consumers worldwide, 43% of which are under 35. It’s no surprise that Wish is a major channel for younger shoppers.


Niche marketplaces

Although the largest online marketplaces have large audiences and robust platforms, it is easy to lose yourself in the crowd. This makes niche sites more appealing. These niche markets are very popular with consumers. 42% said they had purchased from one in 2021. The top destinations are:

  • Etsy. Etsy. This is why it has a niche appeal despite the fact that it has generated over $330 million in quarterly sales and a blistering annual growth rate 19%.
  • Wayfair. Dedicated to “homewares”, Wayfair has more than 20,000,000 customers and 12,000 suppliers. Wayfair is the best online furniture retailer in America thanks to its careful selection of sellers and thoughtful curation.
  • Newegg. This tech-focused marketplace was launched in 2011. It now has more than 40,000,000 customers who use it to search for electronics, entertainment media, and other products.
  • ASOS. British apparel retailer ASOS has increased its range of products through a global marketplace that features more than 800 independent designers as well as sellers of vintage goods. It is one of the most popular fashion marketplaces in a competitive field.

Trends in the online marketplace

Marketplaces can be more than a way to introduce your brand and products to new customers. These marketplaces are important for retailers who want to remain agile in an ever-changing eCommerce environment. These are the top trends that align with marketplace initiatives.

  • More choice, more agility. In 2020, the top 100 marketplaces accounted for more than $2 trillion in revenue. This is likely to encourage more marketplace operators to join the fray. Online marketplaces have been a hot topic with 53% saying that sellers are bullish. Marketplaces allow merchants to quickly align with changing priorities of customers without any overhead. This is a vital asset as we enter another year of uncertainty.
  • New payment methods and cryptocurrency are on the rise. You can expect more online marketplaces to accept cryptocurrency payments. Paypal and many other platforms accept cryptocurrency. If this is a priority for you, partnering up with a marketplace that allows payment in coins could help you attract customers. Marketplaces might also offer “buy Now, Pay Later” or other payment options that may be too cumbersome to offer individually.
  • Consumers want to be able to verify the authenticity of resale items. Consumers want to be able to trust their resale products. However, buyers want to ensure that resale items are authentic and in good condition. This requires certification. The credibility of online marketplaces has been hampered by counterfeiting issues for a long time. New standards can help to improve that reputation.

The right strategy for your online marketplace

There are many options available for selling products on online marketplaces. A sound marketplace strategy is essential to reap the rewards, both now and in the future. Here is a quick checklist that will help you get started.

01. Decide where you want to sell

Potential and existing customers can help you narrow your market selections. To get an idea for popular destinations within your product category, you can also look at competitor marketplace listings.

02. Learn the tradeoffs in each market

Although marketplaces offer a lot, they also have their challenges. Make sure to understand the following:

  • Popularity vs. the competition Online marketplaces that are the most popular attract many buyers, but also many sellers. You may not be able to get more visibility and you might need to pay additional expenses such as paid listing to win new business.
  • Marketplace operator as an ally vs. competitor Online marketplaces may not only sell items, but also manufacture private-label products, which can lead to conflicts of interest with third-party sellers. Amazon’s copying of marketplace best-sellers to offer new products under private label has been criticized. It is crucial to own and maintain your eCommerce real estate like a Wix online store.


  • New revenue vs. new customers. Marketplace operators often “own” customer data, so while visibility and income may be increased, it may not be possible to build customer relationships.
  • Add-ons vs. base costs Marketplace fees can vary depending on whether you use the platform to sell products. Amazon charges either a monthly subscription or per-item fees up front. Walmart charges a percentage for each sale. There may be additional costs. Amazon’s algorithm prioritizes merchants who use its fulfillment service. Merchants should weigh the additional costs against the benefits.


03. Choose products and determine pricing

Once you have your actual costs, you can decide which products to sell and at what price. You should also consider established best-sellers (products that fit with popular categories) as well as unique gifts and sets. The goal is to offer unique products that are not so rare that they are rarely seen and searched for.

04. A rich product feed is possible

Every marketplace has its own rules for how images and text are displayed. To take full advantage of the marketplace platform’s features, create your product feed.

05. Test your fulfillment process

If your customers require faster delivery than you can handle, larger marketplace platforms may offer fulfillment services for an extra fee. Fulfillment speed is often a key factor in determining which listings are more visible. Make sure you test any process you decide to use.

06. Customer service should be improved

Many platforms monitor the response time of marketplace sellers to customer service complaints and questions.

07. Execute, monitor and adjust

After you have launched your marketplace offerings, monitor sales, customer service and ad spend. You can also use the built-in reporting tools for tracking performance. You can adjust product prices and shipping options as necessary. Also, make sure to review your entire portfolio before big events like the peak holiday season.

Online marketplaces can be used by anyone

Independent retailers have many options when it comes to online marketplaces, including new markets and fast fulfillment options.


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