Barefaced Celebrates Astronomical Success with SMS Campaigns with Yotpo SMSBump
Yotpo’s new “Click to Buy” feature that pre-populates and personalizes shopping carts with one click drives 99x ROI for this popular skincare brand
NEW YORK (June 21, 2022). – After partnering with Yotpo an eCommerce marketing platform, Barefaced has seen rapid growth. Barefaced uses Yotpo SMSBump and Reviews to reward loyal customers and strengthen customer relationships. Barefaced used Yotpo SMSBump’s latest innovation, “Click to Buy” SMS marketing campaigns, to increase incremental sales and improve ROI.
Barefaced was founded by Jordan Harper. It offers simple, effective routines that transform skin according to customers’ unique skin types and concerns. To ensure business success, Barefaced is focused on building long-lasting customer loyalty.
Ashley Buckler, Barefaced’s Brand Director, says that people buy from people and Yotpo makes your brand human. Barefaced has the ability to use Yotpo’s SMS and reviews as well as loyalty solutions under one roof. This allows Barefaced to create personalized messaging and show customers real results to increase buyer confidence.
“When strategizing, we consider the customer journey as an integrated experience. That means loyalty is tied in with SMS and reviews and together they form a beautiful roadmap. We’ve been able deepen our relationships with each customer and drive revenue to the business because of that,” Callie Tivnan is Barefaced’s eCommerce Manager.
Yotpo SMSBump allows Barefaced to send personalized messages one-to-one to share news and product updates. Barefaced doesn’t restrict their SMS use to one-way marketing. Customers can also text their Skincare Specialists with questions in real time. Conversational messaging is a great way to bring our Skincare Specialists alive. Tivnan says that it makes the brand feel more human and approachable, because you know that you are talking to someone real.”
Barefaced wanted to optimize the customer experience further and sought out additional ways to remove friction from customers’ path to purchase. They found the solution in Yotpo’s Click-to-Buy SMS feature.
Click-to-Buy allows brands to send personalized product recommendations by SMS. It also lets them add GIFs of rotating products from Shopify stores. To access the pre-populated shopping cart, the customer simply needs to click the link in their text message and proceed to make their purchase. This will provide a seamless and convenient shopping experience.
These Click-to-Buy campaigns are used by Barefaced to share information about skincare products that they believe will be a good match for customers. They also create compelling GIFs to encourage customers to buy and push them straight to checkout. This is an important moment for mobile-first eCommerce success. Barefaced can use Click-to-Buy as a guide to customers to shop faster and more frequently than ever before.
The brand has seen an incredible ROI by leveraging this technology. Barefaced had previously seen an average ROI of 88x from Yotpo SMSBump campaigns. However, with click-to-Buy has driven 99x ROI on two campaigns and 119x for another.
Tivnan commented on the initial success of Click-to-Buy: “With Click-to–Buy, we enhance customers’ shopping experience by removing any friction in the path to purchase.” Customers can be sent straight to checkout by clicking on a link to curated carts that contain the products they want.
Yotpo’s eCommerce platform allows brands of any size to improve their relationships with customers. Yotpo’s eCommerce marketing platform provides unified, data-driven options for loyalty, SMS Marketing, reviews, and other services. It helps brands such as Princess Polly, Rothy’s and Steve Madden create winning customer experiences that help drive eCommerce growth. Yotpo is compatible with all the major eCommerce platforms including BigCommerce, Shopify, Salesforce Commerce Cloud and Adobe Commerce. Yotpo is part of the Forbes Cloud 100 with offices around the world, including in the United States, Israel and the United Kingdom. www.yotpo.com