Author: admin

Retail store managers use five strategies to engage customers

Online shopping has grown rapidly in recent years. This is putting pressure on brick-and-mortar stores’ revenues. To give context, ecommerce sales have increased by $129 billion from 2013 to 2016. This represents an increase of 5.8 percent to 8.5% of total retail sales in America. 77% of the U.S. population has access to the internet as of 2015. More consumers […]

Retail Profits Driven by Customer Dwell Time

Customer experience is vital in the retail industry. It has been important for years, but it is now crucial to drive customer satisfaction and repeat business. Customers who are satisfied and spend more time with their store will be happier and they will buy more products. This will lead to increased profitability and a greater number […]

Four Chances to Win Shoppers at Stores in 2019

According to the International Council of Shopping Centers, more that 151 million people visited stores during Black Friday and Cyber Monday last year. The holiday shopping spree in stores is a great opportunity for brands to win new customers and build long-term relationships. According to a recent survey Square Root, 71% of U.S. shoppers said that the in-store experience is directly […]

Lush Cosmetics Lowers Prices and Improves Service Through Store Communication Platform

Lush Cosmetics, a beauty retailer, recently launched a communication platform and workflow platform to help its managers and store associates. This app-based platform allows for regular communication between company executives and front-line employees in stores. Lush uses the platform for important messages such as product launches and merchandising displays. It also helps with in-store marketing campaigns. Lush previously […]

Victoria’s Secret Plans To Go Private; Les Wexner to Resign

CNBC reported that Victoria’s Secret will be going private. Victoria’s Secret was once a powerful and popular lingerie brand. Sycamore Partners, a private equity firm, made the deal that shows how little value Victoria’s Secret has had in recent years. The firm will purchase a 55 percent stake in Victoria’s Secret from L Brands. Les Wexner, L Brands […]

Keep it simple: How retail can retain convenience

Source: https://www.mytotalretail.com/article/keep-it-simple-how-retail-can-retain-convenience/ I don’t know if you feel the same, but convenience is something I really love. Whole Foods is my favorite place to order groceries. They deliver my groceries right to my door when I get home. I love the convenience of being able to purchase online and pick them up in-store. I place an order on […]

COVID-19 Part 2: The Impact of CPG and Retail on COVID-19

Two months have passed since the COVID-19 pandemic. With that comes a new wave in consumer behavior. Consumers are getting more used to their current lifestyles and anticipating how shopping will be for them after the crisis passes. The new trend is to prioritize comfort foods over paper and pantry products. Our latest survey about the impact […]

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