8 Proven Methods to Increase Store Efficiency on Black Friday

Black Friday is a serious game that has been in the works for many months. They have reexamined their operations and identified the areas they can improve in 2019. It’s a big business. For many retailers, their holiday performance is a key indicator of their year-end profits.

Let’s say you aren’t one of those businesses that has Black Friday carefully planned. What can you do to improve your store efficiency? These are eight tips to help you increase your store efficiency.

  1. Stock up. Have it there. Be sure to have it on hand in time for Black Friday. Retail locations must have enough space to store and organize merchandise. This will allow employees to find the right product and retrieve it quickly as sales come in. You will miss opportunities if you find a box of bestsellers in a corner of your warehouse the next day.
  2. Get organized. Let the stores know when and how much stock they will receive so that they can make sure their staff are available at the right moment. Plan to have the stock ready before the store opens. Also, make sure you include in-store promotional messaging. Although it sounds simple, stock availability is often cited by CEOs of retailers who have not been able to meet their sales targets.
  3. Communication is important. Customers should be informed about specials in-store. You should think about how you can reach as many consumers as possible as quickly as possible. Because of its speed and reach, digital marketing is your best friend.
  4. Check your opening hours. Are you open earlier than normal? Stay open later? You should make these decisions, especially if you have competitors or other local shops.
  5. Prepare your team for the day. Make sure customers don’t have to wait in line or walk out. Consider when your busiest times are and plan shifts and breaks accordingly. Black Friday is not the time to cut team hours or try to save money.
  6. Act early if lines begin to form. Clearing a queue once it has formed is easier than clearing it.
  7. Get ready for your store managers. They must be able to handle the unexpected and direct the store team to meet the demands of a busy shopping day. Peak trading requires that your managers are at their best. The golden rule is to keep them away from any hands-on work. They are responsible for orchestrating the day and keeping the operations in order.
  8. After the day is over, go through everything. Take a look at logistics, buying, and how head office helped store get ready. Ask your store managers to give you feedback about how they could have been set up better. Also, identify the highlights and failures in their local execution. You will be able to identify what worked and make improvements next year.

The next Black Friday is coming again. Before that Cyber Monday, Christmas and Singles Day are all around. Learn from these lessons.

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Source: https://www.mytotalretail.com/article/8-proven-ways-to-boost-store-efficiency-on-black-friday/

Birchbox will Open Holiday Fixtures at 500 Walgreens Locations

Birchbox, a subscription service for beauty products, will increase its partnership with Walgreens during the holiday season by placing fixtures in 500 Walgreens’ locations across 44 states. From Friday, December 5, to the end of December 6, Birchbox displays are available. These displays will feature limited-edition Birchbox Beauty or Birchbox Grooming themed Birchbox Beauty boxes and an Advent calendar. They also include Birchbox subscription gift card vouchers and travel-sized beauty products. In late 2018, Walgreens and Birchbox established a partnership, launching pilot store-instore partnerships in 11 Walgreens across the United States. For an undisclosed amount, Walgreens Boots Alliance, the parent company, also purchased a minority stake in this beauty brand.

Total Retail’s View: Beauty is now one of the most profitable retail categories. Walgreens and CVS are taking notice. CVS last year announced that it would double the size of its beauty department in its stores by launching a store-within a-store concept called BeautyIRL. CVS also partnered with Glamsquad, an on-demand beauty service, to offer services such as hair and makeup, lash application and face and eye masks. Walgreens also partnered with Birchbox to incorporate the digital-native brand in its physical stores. This announcement highlights two trends in the industry: growing popularity of seasonal pop up shops, especially for direct-to consumer brands, and retailers’ willingness to find brand partners to generate traffic, especially in-store and sales.

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Source: https://www.mytotalretail.com/article/birchbox-to-open-holiday-pop-up-shops-at-500-walgreens-locations/

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