Online retail is crowded and brands are constantly looking for ways to differentiate themselves. To impress customers, adapting to the most recent eCommerce design trends is a great way to do so.
It can be difficult to know what is hot in the eCom design industry. It’s important to distinguish between trends that will only last for a few weeks or those that will stay. This is crucial to not blow your budget on temporary trends.
We’ve put together this list of the top eCommerce design trends in 2021 and beyond. These design trends will impress your customers and increase your profit.
1. Subtle Background Colors
Many eCommerce design trends for this year focus on futuristic designs. Many brands are responding by toned things down.
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Dull white is dead. We are seeing uber-cool neutrals such as warm sandy tones and cool grey shades.
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Because they draw attention to your main visual elements, namely your products and provide a more enjoyable experience for visitors, neutral backgrounds are a great choice.
Your neutral colors are like a great rhythm section in a band. They keep the beat going so that your lead guitarist can win your visitors’ hearts!
The old school view was that navigation should be easy to use, but not get in the way of other elements.
This year, however, brands are putting a spotlight on navigation. Some brands have even made their navigation the centerpiece of their entire website.
This trend is logical, considering that most people who visit your site will search for your navigation. It doesn’t need to be boring if it’s done well.
To make navigation on your site memorable and efficient, use custom color palettes, typography, or other branding elements. This will keep customers returning for more.
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3. Dynamic Product Images
Dynamic product images are a great way of building trust between your customers and you. High-quality images are highly appreciated but customers prefer to see the product in action before making a purchase.
Use moving images, animated gifs or videos to show customers what you have.
Dynamic images can be used on the first page of your website to make a great first impression. These images are great for product pages as well.
But don’t go overboard. Dynamic imagery can quickly become overwhelming so it is important to be sparing with it. Moreover, too many dynamic imagery can slow down your site.
For the best results, you need to find the right balance between practicality and visual appeal.
4. Virtual Reality Experiences
An interactive shopping experience is a great way to impress customers if you own a clothing store.
Online shopping doesn’t allow customers to try on clothes, so make sure you bring the store to your home! This is particularly relevant for 2021, when people might not feel comfortable shopping at stores.
Warby Parker offers a virtual experience for customers to try on specific eyeglasses.
This approach doesn’t work only for clothing businesses. Check out how plant-retailer feeyleverageVR to allow customers virtually test a plant at home before they buy:
Customers can see the product in virtual reality to help them choose the right product. This will increase sales and make it easier for them to convert.
5. Interactive Elements
Interactive brand experiences continue to grow in popularity and will be more prominent in 2021.
Interactive scrollable pages are a great way to tell your brand or product story and stand out from your competition.
Google creates memorable shopping experiences for tech shoppers by using dynamic, interactive pages.
The page becomes interactive as visitors scroll through it. It’s unlikely that you’ll ever forget looking at their phone (unless you buy it immediately).
6. Simplicity: A Return to Simplicity
The flip side to the interactive web shop is that minimalistic and simple designs are not going anywhere fast.
A simple and clean design is often the best option. Take a look at Beats by Dre’s simple typography and imagery for a powerful visual experience.
A minimalistic design typically involves lots of white space, neutral colours, and bright accents where you want to direct the user’s attention.
This is a more simple visual without any bright colors or graphics that stand out.
7. Colour Pops
Expect to see more pastels and bright colors in minimalistic designs.
Brands will likely choose brighter colors to reflect an optimistic consumer mood as we come out of what has been a very dark period (pandemic, all that jazz)
Myro, a deo brand, uses a buzzing green to make its products stand out. However, this has been done at the expense the CTA button, which is almost invisible against the background.
For the best user experience, and highest conversion rates, make sure to use contrasting colors when designing your core elements.
Take these eCommerce design trends into consideration
Ecommerce is an industry that is rapidly expanding and will only get more important. In fact, total eCommerce sales were valued at $791.7 billion in 2020.
To claim your share of the pie, it is important to keep up with the latest trends and to constantly improve your eCommerce website.
Technology is always changing. There are many ways to improve eCommerce.
Article source: https://www.reconvert.io/blog/ecommerce-design-trends/